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Report: Angel Reese Abandons Attempt To Trademark 'Bayou Barbie'
by Staff Reporter
February 21, 202429 Comments

Matthew Hinton-USA TODAY Sports
LSU star Angel Reese had her 'Bayou Barbie' trademark filing denied in late 2023 and has decided to abandon the attempt by not submitting arguments supporting her case. Per On3:
quote:
Reese’s camp has now decided to abandon the attempt, missing the 90-day deadline to submit arguments supporting her case. Because of the decision not to file arguments, the case has been deemed “dead.”
In the filing from the USPTO denying the trademark in November, the office cited a likelihood of confusion as a reason to deny the filing. The toy company Mattel owns the trademark to Barbie.
“We discussed internally and determined that it was in Angel’s best interest to not unnecessarily instigate Mattel,” said IP and NIL attorney Darren Heitner, who filed the trademark paperwork on Reese’s behalf. “While initially it seemed worthy to obtain the registration, Angel has pivoted away from selling Bayou Barbie merchandise. As such, the appropriate business decision was made to simply let the application abandon.”
Filed Under: LSU Womens Basketball
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