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Victoria's Secret no longer woke. Sales are down. Hot chicks are back.

Posted on 10/18/23 at 8:43 am
Posted by Homesick Tiger
Greenbrier, AR
Member since Nov 2006
54203 posts
Posted on 10/18/23 at 8:43 am
When will these damn companies realize that wokeism is a financial disease? Political correctness is financial decline whether it be in business or in government. Bowing to the few instead of the many always has adverse effects on the bottom line of your bank account.

quote:

Lingerie chain Victoria’s Secret is reportedly ditching its woke, feminist makeover of recent years as it hasn’t translated to business success.

Since the brand decided to move away from its "hyper-sexualized" image – as BusinessOfFashion.com described it in a recent article – Victoria’s Secret has seen a significant revenue drop.

As such, it has looked to revamp itself and bring back "sexiness," the outlet noted in a piece that was also published by editorial partner CNN on Tuesday.

Cathaleen Chen reported that the brand’s efforts to promote inclusivity – which included making LGBTQ pro women's soccer player and outspoken leftist Megan Rapinoe, as well as a transgender woman, brand spokesmodels and getting rid of its famous "Angels" supermodels – gained "favorable reviews from online critics [but] never translated into sales."


LINK
Posted by RidiculousHype
St. George, LA
Member since Sep 2007
10191 posts
Posted on 10/18/23 at 8:45 am to
quote:

gained "favorable reviews from online critics

this opinion came to me digitally, therefore it must be valid

idiots
Posted by TheHarahanian
Actually not Harahan as of 6/2023
Member since May 2017
19504 posts
Posted on 10/18/23 at 8:46 am to

Money is the priority. Capitalism wins.
Posted by whiskey over ice
Member since Sep 2020
3254 posts
Posted on 10/18/23 at 8:46 am to
Bring back the runway show!!
Posted by ninthward
Boston, MA
Member since May 2007
20389 posts
Posted on 10/18/23 at 8:47 am to
trading the Angels for a tranny didn't equate to sales? shocker
Posted by lsuguy84
CO
Member since Feb 2009
19604 posts
Posted on 10/18/23 at 8:47 am to
You mean morbidly obese models don’t translate to an uptick in revenue? I’m shocked.
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
260058 posts
Posted on 10/18/23 at 8:49 am to
quote:


Money is the priority. Capitalism wins.


Yep, classical conditioning still rules. Humans are motivated by reward/punishment.
Posted by statman34
Member since Feb 2011
2952 posts
Posted on 10/18/23 at 8:50 am to
Who would have thought that attractive people sell products and fat, unattractive people repulse people? Especially when it comes to underwear!
This post was edited on 10/18/23 at 8:51 am
Posted by VOR
Member since Apr 2009
63459 posts
Posted on 10/18/23 at 8:50 am to
The world is a better place.

If that commercial for A1C medication with the dancing little butterball woman would go away, it
Would be great.
Posted by VoxDawg
Glory, Glory
Member since Sep 2012
59631 posts
Posted on 10/18/23 at 8:50 am to
Stop putting fat hippos in your lingerie ads, assholes.
Posted by stout
Smoking Crack with Hunter Biden
Member since Sep 2006
167141 posts
Posted on 10/18/23 at 8:50 am to
Posted by Trauma14
Member since Aug 2010
5805 posts
Posted on 10/18/23 at 8:51 am to
quote:

gained "favorable reviews from online critics [but] never translated into sales."


This is what is so shocking. The only people you ever listen to are your customer base and investors. THAT IS IT.
Posted by TigerB8
End Communism
Member since Oct 2003
9246 posts
Posted on 10/18/23 at 8:52 am to
Wokeness is a litmus test or a trial run for the Marxist gov't to see who falls in line. The goal is to have gov't control of the big businesses. The people that run these businesses are in the same social circles as the pols in DC. They want the small businesses to collapse because all those business owners are strong and contribute to the American dream. Marxists want to destroy the American dream and don't want those voters having any money or power in their local society. They are meant to fall in line and be controlled while all the rest of us buy from the big box businesses. Small companies are meant to be crushed out of business when they are attacked and cancelled for not being woke.
Posted by Great Plains Drifter
Member since Jul 2019
4356 posts
Posted on 10/18/23 at 8:53 am to
Biggest takeaway for me this past decade or so is Corporate America is led by idiots.

They make the money they do in spite of themselves. Slowly, it appears some are catching on here and there that maybe the customer matters.

What a concept.
Posted by Bard
Definitely NOT an admin
Member since Oct 2008
51493 posts
Posted on 10/18/23 at 8:54 am to
quote:

You mean morbidly obese models don’t translate to an uptick in revenue? I’m shocked.


Sex sells. Period. The idea behind pushing bigger gals was "they will see that they can wear this as well and feel sexy". The problem is fat people aren't sexy to the vast majority of the public.

So when women see fat women in lingerie their core thought isn't really "OhEmGee, how brave, yassssqueeen!11" it's "I'm not buying that if that's what I will look like in it."

They buy it because they want to believe that when wearing it they will look like this:



not like this:

Posted by oogabooga68
Member since Nov 2018
27194 posts
Posted on 10/18/23 at 8:55 am to
quote:

gained "favorable reviews from online critics [but] never translated into sales."


Translation: Fat, blue-haired nosering bitches on Reddit really, really approve, but they ain't buying sexy lingerie.
Posted by NaturalBeam
Member since Sep 2007
14521 posts
Posted on 10/18/23 at 8:58 am to
What VS didn't understand was their former business model of using hot chicks wasn't just something for boyfriends/husbands to look at in the store, it boosted sales amongst women.

Women want to feel attractive. So when they see other beautiful women wearing VS products, they buy them so that they too can be or feel beautiful. Most women don't want to throw in the towel and buy meemaw underwear from VS that they could've just gotten from Walmart.
Posted by Pandy Fackler
Member since Jun 2018
14012 posts
Posted on 10/18/23 at 9:03 am to
quote:

Victoria's Secret no longer woke. Sales are down. Hot chicks are back.


What about that hot looking tranny model? That dude's not so bad.
Posted by ksayetiger
Centenary Gents
Member since Jul 2007
68272 posts
Posted on 10/18/23 at 9:06 am to
quote:

This is what is so shocking. The only people you ever listen to are your customer base and investors. THAT IS IT.



But when the big investors like Blackrock are woke....
Posted by 1BIGTigerFan
100,000 posts
Member since Jan 2007
49107 posts
Posted on 10/18/23 at 9:11 am to
quote:

Hot chicks are back

Yet, not one pic?
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