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re: Jaguar fires marketing firm 6 mo after disastrous 'Delete Ordinary' campaign rebrand

Posted on 5/13/25 at 12:41 pm to
Posted by PsychTiger
Member since Jul 2004
107289 posts
Posted on 5/13/25 at 12:41 pm to
They should have stuck with this ad from the 1990 movie Crazy People.


Posted by Penrod
Member since Jan 2011
52487 posts
Posted on 5/13/25 at 12:42 pm to
quote:

They were advertising to a crowd that couldn’t afford their cars. Just dumb.

This!

I can’t stop laughing at those knuckleheads. I felt sorry for Anheuser Busch in that they were kind of blindsided by a sideline deal that probably was never seen by the C-Suite. But these guys, after having seen the AB disaster, gave a thumbs up to an advertising campaign that basically said “Screw most folks. We are with the androgynous set.”
Posted by Strannix
C.S.A.
Member since Dec 2012
52953 posts
Posted on 5/13/25 at 12:46 pm to
Should have called SCDP
Posted by EZE Tiger Fan
Member since Jul 2004
55429 posts
Posted on 5/13/25 at 12:54 pm to
LOL and like all progressive losers, he got an award for being a loser.
Posted by LemmyLives
Texas
Member since Mar 2019
13660 posts
Posted on 5/13/25 at 12:59 pm to
It's not shocking with the amount of DEI bullshite I get on a weekly basis from an Indian conglomerate (my employer.)
Posted by Meauxjeaux
102836 posts including my alters
Member since Jun 2005
45970 posts
Posted on 5/13/25 at 1:03 pm to
quote:

But despite their best efforts to appeal to all, the results were met with loss particularly among its sales


Lol
Posted by LaMigra
Member since Nov 2022
2716 posts
Posted on 5/13/25 at 1:11 pm to
I used to have a Vanden Plas……the most boring, outdated car I have own to this day!
Yes, the ride was very comfy but everything else technology wise was about 10 years behind!

Posted by HeadCall
Member since Feb 2025
5715 posts
Posted on 5/13/25 at 1:13 pm to
quote:

I felt sorry for Anheuser Busch in that they were kind of blindsided by a sideline deal that probably was never seen by the C-Suite.


They hired a crazy liberal woman as a marketing exec for a product that plant workers and frat boys consume. They’re fricking idiots.
Posted by FATBOY TIGER
Valhalla
Member since Jan 2016
12909 posts
Posted on 5/13/25 at 1:15 pm to
TATA now.
Posted by DesScorp
Alabama
Member since Sep 2017
9628 posts
Posted on 5/13/25 at 1:44 pm to
quote:

That entire video looked like some Andy Warhol Studio 54 Klaus Nomi shite.


Could have been an SNL Sprockets skit.
Posted by Penrod
Member since Jan 2011
52487 posts
Posted on 5/13/25 at 1:55 pm to
quote:

They hired a crazy liberal woman as a marketing exec for a product that plant workers and frat boys consume.

Yeah still, you have to see the difference between them and these guys who have seen the AB movie already.
Posted by Simon Gruber
Member since Mar 2017
921 posts
Posted on 5/13/25 at 2:07 pm to
Don Draper would have never approved this.
Posted by udtiger
Over your left shoulder
Member since Nov 2006
112764 posts
Posted on 5/13/25 at 2:23 pm to
Someone at JLR approved that abortion.
Posted by Saint Alfonzo
Member since Jan 2019
28417 posts
Posted on 5/13/25 at 2:29 pm to
quote:

Copy nothing? That entire video looked like some Andy Warhol Studio 54 Klaus Nomi shite.

Posted by tigerpimpbot
Chairman of the Pool Board
Member since Nov 2011
68809 posts
Posted on 5/13/25 at 2:55 pm to
quote:

I've never before seen a brand kill their product line, then introduce the new one later. This is not a good idea.


And introduce it in the gayest way ever.
Posted by BhamTigah
Lurker since Jan 2003
Member since Jan 2007
17381 posts
Posted on 5/13/25 at 3:01 pm to
Did KFC fire the team that came up with their cannibal ad?
Posted by UncleFestersLegs
Member since Nov 2010
16561 posts
Posted on 8/1/25 at 5:54 pm to
He gone

quote:

Adrian Mardell, the 64-year-old CEO of Jaguar Land Rover, is stepping down from his post just three years after taking on the role. He joined the company over three decades ago and was at the helm when it pushed the woke rebrand advert. 

Mardell jumped headfirst into woke marketing and pulled Jaguar down into the depths with him.  This included pushing "Gay Pride" at a time when LGBT virtue signaling was on the outs with the western public.  His sudden "retirement" is yet more evidence that woke messaging in marketing is being eradicated.

The CEO's exit comes right before Jaguar is set to launch yet another rebrand and it's likely that this time the car company will steer well clear of DEI and LGBT symbolism in their ads. It is not clear if the CEO was forced out of his position because of his ultra-gay advertising flop, but corporations today are careful to avoid admitting when decisions based on progressive politics are a failure.

Posted by Auburn1968
NYC
Member since Mar 2019
25223 posts
Posted on 8/1/25 at 5:57 pm to
What could be more cool and a Jag with AIDS.
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