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Why do gas stations still use fractions in gas prices in 2026?

Posted on 4/29/26 at 7:33 am
Posted by CAD703X
Liberty Island
Member since Jul 2008
94043 posts
Posted on 4/29/26 at 7:33 am
Instead of $3.99 9/10 just list it as $3.99 or $4.00. stock market gave up on fractions decades ago.

Why are we still counting tenths of cents?
This post was edited on 4/29/26 at 7:35 am
Posted by SallysHuman
Lady Palmetto Bug
Member since Jan 2025
24083 posts
Posted on 4/29/26 at 7:35 am to
To rip us off
Posted by Mr.Perfect
Louisiana
Member since Mar 2013
17612 posts
Posted on 4/29/26 at 7:37 am to
Because it works

Posted by lsu xman
Member since Oct 2006
16966 posts
Posted on 4/29/26 at 7:37 am to
Mind games
Posted by Gravitiger
Member since Jun 2011
12605 posts
Posted on 4/29/26 at 7:40 am to
Because they make an extra 0.9 cents per gallon without most consumers thinking about it.

If they charged 3.99, they'd lose the money. If they charged 4.00, most consumers would realize the reality.

Not hard stuff here.
This post was edited on 4/29/26 at 7:42 am
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
140513 posts
Posted on 4/29/26 at 7:42 am to
Round up for the wealthy indian owner to live in a gated community
Posted by BestBanker
Member since Nov 2011
19595 posts
Posted on 4/29/26 at 7:43 am to
Odd price theory.

Posted by RonFNSwanson
1739 mi from the University of LSU
Member since Mar 2012
24332 posts
Posted on 4/29/26 at 7:44 am to
quote:

If they charged 4.00, most consumers would realize the reality.


And then what? Not get gas?
Posted by jmorr34
Baton Rouge
Member since Sep 2004
3472 posts
Posted on 4/29/26 at 7:48 am to
Posted by Gravitiger
Member since Jun 2011
12605 posts
Posted on 4/29/26 at 7:50 am to
quote:

And then what? Not get gas?
In the aggregate, there would probably be less gas sold, yes. I'm sure these companies have good enough consumer analytics to know they're gonna make more money as a whole selling gas at 3.999 than at 4.00.
Posted by Salviati
Member since Apr 2006
7798 posts
Posted on 4/29/26 at 7:55 am to
quote:

Why do gas stations still use fractions in gas prices in 2026?
quote:

Instead of $3.99 9/10 just list it as $3.99 or $4.00. stock market gave up on fractions decades ago.
Don't think of it as fractions.

Think of it as decimals.



While the stock market stopped using fractions, it still uses decimals.
This post was edited on 4/29/26 at 8:05 am
Posted by UptownJoeBrown
Baton Rouge
Member since Jul 2024
10837 posts
Posted on 4/29/26 at 7:57 am to
Oops
This post was edited on 4/29/26 at 7:59 am
Posted by UptownJoeBrown
Baton Rouge
Member since Jul 2024
10837 posts
Posted on 4/29/26 at 7:58 am to
Ooops. 9/10
This post was edited on 4/29/26 at 7:59 am
Posted by Tifway419
Member since Sep 2022
2340 posts
Posted on 4/29/26 at 8:00 am to
quote:

If they charged 3.99, they'd lose the money. If they charged 4.00, most consumers would realize the reality.
Highly debatable. People get gas when the tank is nearly empty. Most of the time, they can’t simply wait to get gas when/if the price drops.

You have those who go to the same company, or those who go to the cheapest place they see. Neither party will not get gas because the sign is showing $0.01 more per gallon unless a nearby station is cheaper. If everyone does away with the fraction system, then it makes no difference.
Posted by lsu xman
Member since Oct 2006
16966 posts
Posted on 4/29/26 at 8:04 am to
Still seeing new gas stations being opened in BR and many closing as well. I believe most of the profits comes from what's sold inside, hot food, liquor, etc.
Posted by forkedintheroad
Member since Feb 2025
2563 posts
Posted on 4/29/26 at 8:05 am to
quote:

And then what? Not get gas?

In the aggregate, there would probably be less gas sold, yes. I'm sure these companies have good enough consumer analytics to know they're gonna make more money as a whole selling gas at 3.999 than at 4.00.


Dude. Gas is a commodity. You don't give up a commodity over a penny.

OP is absolutely right and you are overcomplicating it.
Posted by CAD703X
Liberty Island
Member since Jul 2008
94043 posts
Posted on 4/29/26 at 8:08 am to
quote:

In the aggregate, there would probably be less gas sold, yes
Posted by Joshjrn
Baton Rouge
Member since Dec 2008
33091 posts
Posted on 4/29/26 at 8:10 am to
They all do it because no one wants to be the one to stop doing it, ceding a penny advantage to their competitors. Not that I’m advocating for it, but short of across the board legislation, this isn’t changing.
Posted by Twenty 49
Shreveport
Member since Jun 2014
21458 posts
Posted on 4/29/26 at 8:13 am to
Andy Rooney did a bit on 60 Minutes where he went to gas stations, asked for exactly one gallon of gas (marked at say $1.89.9), handed them $1.90 and asked for his change. Bewilderment ensued.
Posted by Everyday Is Saturday
Member since Dec 2025
2214 posts
Posted on 4/29/26 at 8:20 am to
How about the cash vs credit card price? Difference is far more than 1/10 of 1 cent.
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