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Started By
Message
re: What's a company or product that really turned itself around by "rebranding"?
Posted on 8/21/25 at 3:42 pm to Ingeniero
Posted on 8/21/25 at 3:42 pm to Ingeniero
quote:
Chili's and Applebee's. They used to be the butt of jokes but you can get a damn good meal there now
Chili's, yes. And actually, I've always felt you could get a good meal at Chili's for the $$.
Applebee's...well...I'll agree to disagree.
0
Posted on 8/21/25 at 3:44 pm to Y.A. Tittle
Apple was on life support until the iPod (then iPhone relatively soon on that).
The pivot from an artsy, hippie competitor with Windows-based PCs to the definitive personal device maker was a trillion dollar pivot.
The pivot from an artsy, hippie competitor with Windows-based PCs to the definitive personal device maker was a trillion dollar pivot.
Posted on 8/21/25 at 3:44 pm to Y.A. Tittle
quote:
I remember all of those shitty Miller Lite logos except the '92-98 one pictured there is confusing the hell out of me.
Reminds me of the old Genuine Draft logo
Posted on 8/21/25 at 3:57 pm to Y.A. Tittle
Apple is the winner. In the late 90’s and early 2000’s they were almost bust. Now they are worth about the entire GDP of the Netherlands.
Marvel is another. Again, In the 90’s, marvel was almost bust and worth less than a dollar a share. 10 years later Disney bought them for over 4 billion.
Marvel is another. Again, In the 90’s, marvel was almost bust and worth less than a dollar a share. 10 years later Disney bought them for over 4 billion.
Posted on 8/21/25 at 3:58 pm to Packer
quote:
Genuine Draft
Posted on 8/21/25 at 4:02 pm to Shexter
Kia and Hyundai.
Miller Lite when they went to this design
Miller Lite when they went to this design
Posted on 8/21/25 at 4:03 pm to Y.A. Tittle
FedEx
(From Federal Express)
In the 90’s.
(From Federal Express)
In the 90’s.
Posted on 8/21/25 at 4:03 pm to Jor Jor The Dinosaur
quote:
the official pastel hydrator of basic bitches.
Critical piece of kit for white girls
Posted on 8/21/25 at 4:04 pm to CleverUserName
quote:
Apple is the winner.
I don't think Apple falls in the category of rebranding.
Apple made a technology adaptation by placing sim cards in their iPods to make the iPhone and creating the Apple Ecosystem around it, and subsequently crushing Blackberry.
IMO positive rebranding just means getting more sales out of existing products. Technological advancement is another category.
Posted on 8/21/25 at 4:09 pm to Y.A. Tittle
Posted on 8/21/25 at 4:11 pm to Y.A. Tittle
Trojan had a nice rebrand after that incident with the fake horse back in the day. They’re a nice little condom company these days.
This post was edited on 8/21/25 at 4:12 pm
Posted on 8/21/25 at 4:13 pm to OldmanBeasley
WATCH THIS SPACE: Cracker Barrel
Posted on 8/21/25 at 4:18 pm to Shexter
Coors says "hold my beer".
Posted on 8/21/25 at 4:30 pm to Y.A. Tittle
Chrysler
Posted on 8/21/25 at 4:33 pm to ragincajun03
quote:
Anheuser Busch doesn't own the Modelo brand in the United States
At least not publicly
Posted on 8/21/25 at 4:37 pm to Y.A. Tittle
Lamborghini expanding from lawn mowers to cars seems to be going well
Posted on 8/21/25 at 5:47 pm to Hoops
Champion used to be for poors, now it’s designer level pricing, apparently.
Posted on 8/21/25 at 6:05 pm to chity
quote:
Japps potato chips changed its name to Jax then Jays for obvious reasons.
Look up the history of Darley toothpaste.
Posted on 8/21/25 at 6:05 pm to TooFyeToFly
I remember when Kias were buy one get one free
Posted on 8/21/25 at 6:08 pm to biglego
quote:
I remember when Kias were buy one get one free
For a while it seemed they were so easy to steal it was like they all were.
I guess part of their rebranding was rectifying that issue?
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