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Displaced
LSU Fan
Member since Dec 2011
29905 posts

What the hell happened to Lego? Getting old rant
I loved Lego as a kid. My brother and I would sit around for hours and build spaceships to throw down the stairs and see whose would survive better. Having a young son, I cant wait for him to get into Lego, and luckily I think it's starting.

He turns 4 next week and has only asked for one thing. The Lego Avenger's tower shown below.

Image: https://brickbuilder.com.au/wp-content/uploads/76166_alt1-scaled.jpeg width=300


The price tag for this bad boy is $90.

Were Lego sets always this expensive? Granted, the only sets we got as kids were basic castles and such akin to this:

Image: https://4.bp.blogspot.com/-gx1v_tbxWSo/VTH_D8DEagI/AAAAAAAAINc/iAQrG-VM8i8/s1600/150417b-lego-system-6080-kings-castle-1984a.jpg


Just for fun I decided to head over to the Lego website...

What. The. frick.

Who are Lego for these days? Here are a couple of the best sellers.

Image: https://i.ibb.co/7GwGm84/Screenshot-20210728-080622-Brave.jpg


Image: https://i.ibb.co/w4ZPTGf/Screenshot-20210728-080512-Brave.jpg


And my favorite, the most fun Lego set I can possibly think of to play with.

Image: https://i.ibb.co/FYPshTq/Screenshot-20210728-080454-Brave.jpg


There are some insanely priced sets in the Lego collector series.

I'm talking upwards of $1,000. Who are these for? My generation who loved Lego as a kid and grew up into fanatics?

Some of the other bestseller kits are Seinfeld and Friends sets. Those certainly aren't for 5 year olds.

I know they have cut IP deals whit basically everyone over the years meaning they have an infinite pools of characters to draw from for their sets and movies, but shoes?

I honestly wonder what the core demographic for Lego is these days.
This post was edited on 7/28 at 7:25 am


LSUBoo
Houston Astros Fan
Knoxville, TN
Member since Mar 2006
90489 posts

re: What the hell happened to Lego? Getting old rant
quote:

Were Lego sets always this expensive?


Comparatively, probably so. Sets are a lot bigger now than when we were kids, as you showed later in your post.

quote:

Who are these for? My generation who loved Lego as a kid and grew up into fanatics?


Yes. I know a lot of parents my age that buy these big expensive sets to put together with their kids. I think it's more about collecting now as opposed to building based on your own imagination.

I have 4 big bins full of legos from when I was a kid... can't wait for my little man to get old enough to enjoy them. He's in the duplo stage now, so it probably won't be long.


Powerman
LSU Fan
Member since Jan 2004
150399 posts

re: What the hell happened to Lego? Getting old rant
I don't know if they were always that expensive but I bought a couple of Lego sets for a charity a couple of years ago and was surprised at how expensive some of the sets were.


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26
supadave3
LSU Fan
Houston, TX
Member since Dec 2005
26042 posts

re: What the hell happened to Lego? Getting old rant
Ours were just a bunch of bricks, different widths and lengths, tiles, some axles and tires and rods and rivets.

We couldn’t make lego shoes if we wanted to, which we didn’t.


Displaced
LSU Fan
Member since Dec 2011
29905 posts

re: What the hell happened to Lego? Getting old rant
quote:

think it's more about collecting now as opposed to building based on your own imagination.
I saw something on the news sometime back about the price collectors pay for certain Lego characters, like the little men.

It was nuts. It's similar to pokemon or baseball card collectors.


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60
CunningLinguist
New Orleans Saints Fan
Dallas, TX
Member since Mar 2006
17577 posts

re: What the hell happened to Lego? Getting old rant
I have at least $700 worth of built Lego Star Wars sets in my office at work. Same for a lot of my coworkers (Marvel is the other big one).

My kids love legos as well.


corndawg85
Mississippi St. Fan
MS
Member since Oct 2013
746 posts

re: What the hell happened to Lego? Getting old rant
Wonder how much the Lego replica of the US capitol building runs?


LSU-MNCBABY
USA Fan
#3
Member since Jan 2004
22593 posts

re: What the hell happened to Lego? Getting old rant
Lego has always been expensive, I remember wanting the space base in the early 90s and getting just the ship


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130
HoustonGumbeauxGuy
LSU Fan
Member since Jul 2011
22542 posts

re: What the hell happened to Lego? Getting old rant
There is a term called markets. There is another term called economics.

Those 2 together is what Lego fully understood.



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214
SneakyWaff1es
Georgia Fan
Member since Nov 2012
3444 posts

re: What the hell happened to Lego? Getting old rant
So both my sons end up taking whatever those sets start off as apart and still being very creative making something else with it. It's been worth the money for us. They only turn 4 once, right?


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30
Displaced
LSU Fan
Member since Dec 2011
29905 posts

re: What the hell happened to Lego? Getting old rant
I think the deathstar is one of the more expensive ones.

It's on Walmart for $1,388...


Birdie225
LSU Fan
Bottom of the map
Member since Mar 2007
1709 posts

re: What the hell happened to Lego? Getting old rant
Thankfully, my mother kept all of our legos from her three boys. My son who is 3, now gets to enjoy them. It’s basically a huge Santa Claus type bag with a draw string with thousands of pieces from blocks to landscapes for cities and everything in between.

I thanked her the other day for saving those types of toys. He plays with all of our kid stuff anytime he’s there and it’s 10x better than the crap they make today.


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50
BigPerm30
Chicago Cubs Fan
Member since Aug 2011
18158 posts

re: What the hell happened to Lego? Getting old rant
Legos are dumb now. What happened to the days of putting a bunch of random blocks together and using your imagination to build something? Now it’s like putting together a kids bike with instructions. Most of the pieces don’t even look like Legos anymore.


lowhound
LSU Fan
Effie
Member since Aug 2014
5014 posts

re: What the hell happened to Lego? Getting old rant
The big elaborate Lego sets are marketed towards teenagers and adults. My son loves legos, but we get him little small $10-$20 sets for rewards, like honor roll or something like that. Kids don't take their sets apart and try to create their own stuff like we did back in the day. That takes imagination. Most kids these days, I find, just follow the instructions, build the set, and try to play with just that piece. I used to have big, green, flat lego sheets when I was a kid and would try to build out my own buildings, forts, or whatever I could think of out of all the pieces in the bin. I've been trying to get my kid to do the same, like have contests to see who could build the most awesome looking race car or space ship, etc.


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52
Ingeniero
LSU Fan
Baton Rouge
Member since Dec 2013
11537 posts

re: What the hell happened to Lego? Getting old rant
I kind of want that Colosseum set


Loup
McNeese State Fan
Ferriday
Member since Apr 2019
4703 posts

re: What the hell happened to Lego? Getting old rant
A lot of the collector sets have parts unique to that set. Can't be cheap to produce


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60
JumpingTheShark
USA Fan
America
Member since Nov 2012
20634 posts

re: What the hell happened to Lego? Getting old rant
Lego as a company has extremely high capital expenditures. Hey have to outfit and update their machines to maintain them so they keep up the same quality of brick. Every lego brick ever made can fit any other lego brick ever made.


concrete_tiger
Member since May 2020
2241 posts

re: What the hell happened to Lego? Getting old rant
Tons of awesome Lego sets. Typically 10 cents per brick.

Lego gets a good deal on royalty rates, but there is still something on top of the cost.

Our kids all love Lego, but our middle kid is obsessed. He worked hard to get the Saturn V rocket, and it is amazing.


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10
adamau
US Marine Corps Fan
Member since Oct 2020
1404 posts

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20
LuckySo-n-So
LSU Fan
Member since Jul 2005
20859 posts

re: What the hell happened to Lego? Getting old rant
Someone I know bought a $1500 Millennium Falcon.

Also, when I was growing up all I had was 3 different sizes of Legos. I had to use my imagination to build shite.

Remember when kids used their imaginations?


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