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re: The Rolex business model is dumb
Posted on 8/25/26 at 8:35 am to pickle311
Posted on 8/25/26 at 8:35 am to pickle311
Allows them to inflate prices on desirable watches and move the undesirable ones. You’re not telling me they’re not selling, intentionally to grey market dealers at inflated cost, while their “customers” are spending thousands on watches they didn’t really want to try to gain favor in the future.
ETA…,,,I did the same. Was waiting on a sub, bought a used seamaster. Love it
ETA…,,,I did the same. Was waiting on a sub, bought a used seamaster. Love it
This post was edited on 8/25/26 at 8:37 am
Posted on 8/25/26 at 8:37 am to N2cars
About ten years ago I bought a fake Rolex in Manhattan.
I have a friend who was NYPD and he told me about the little shop in Chinatown that sold them. He gave me an address, I remember it was on Mulberry St. He said to go down the alley next to the building to a little shop at the end. He said to ask for Mr. Lee (I don’t remember the exact name) and tell him you are looking to buy a collector watch. I did that and Mr. Lee was an ancient looking Chinese dude. He pulled a tray from under the counter that had a few different styles of fake Rolexes. If I remember I paid $35 for it. It was a good quartz watch, kept perfect time. I wore it occasionally for years until I dropped it and the crystal shattered.
I have a friend who was NYPD and he told me about the little shop in Chinatown that sold them. He gave me an address, I remember it was on Mulberry St. He said to go down the alley next to the building to a little shop at the end. He said to ask for Mr. Lee (I don’t remember the exact name) and tell him you are looking to buy a collector watch. I did that and Mr. Lee was an ancient looking Chinese dude. He pulled a tray from under the counter that had a few different styles of fake Rolexes. If I remember I paid $35 for it. It was a good quartz watch, kept perfect time. I wore it occasionally for years until I dropped it and the crystal shattered.
Posted on 8/25/26 at 8:51 am to Jim Rockford
quote:
But nobody, not any company on earth, has the marketing prowess of Rolex. It's the most recognizable brand in the world, and nobody else is even close.
And it's not even close.
Posted on 8/25/26 at 8:52 am to DownshiftAndFloorIt
quote:
James Bond wore a seamaster.
And just about every other luxury brand out there, including a sub. Lol
Posted on 8/25/26 at 8:52 am to DownshiftAndFloorIt
I don’t think most people out in public are looking for the brand of watch people wear, or automatically notice Rolexes… unless they’re purposely looking for the brand/symbol.
There’s a FedEx commercial currently lampooning this “power move.”
There’s a FedEx commercial currently lampooning this “power move.”
Posted on 8/25/26 at 8:54 am to Jim Rockford
quote:
It's the most recognizable brand in the world, and nobody else is even close
Lmao
Posted on 8/25/26 at 8:54 am to bluedragon
quote:
I’ve got a clock on the cell phone, one in the car, one in almost every room in the house.
I've got a Rolex, but I wear a Timex sport watch most of the time. But I have to have a watch on. It drives me crazy to not wear one. If I leave the house without a watch, I have to go back home and get one.
Posted on 8/25/26 at 8:55 am to Old Character
As said, it seems to work for them. They appear to be doing ok. They still sponsor a lot of non-cheap stuff like formula 1.
Somebody else posted this here before
Somebody else posted this here before
Posted on 8/25/26 at 8:57 am to TejasHorn
quote:
don’t think most people out in public are looking for the brand of watch people wear, or automatically notice Rolexes… unless they’re purposely looking for the brand/symbol.
Just people that are into watches. Nobody else gives two shits.
Posted on 8/25/26 at 8:58 am to DownshiftAndFloorIt
They are constantly running ads during tennis tournaments and sponsor 5-10 players I can think of off of the top of my head (Sinner, Alcaraz, Shelton, Fritz, Rune, Swiatek, Gauff, Wozniacki, and Federer).
This post was edited on 8/25/26 at 9:00 am
Posted on 8/25/26 at 8:59 am to ShaneTheLegLechler
quote:
Lmao
I agree with him, only because it’s one of the few brands that even non watch people recognize.
Posted on 8/25/26 at 8:59 am to pickle311
If you have the money and want a specific watch.. go aftermarket.
No reason to spend thousands upon thousands on things you don't like just to get offered something you do like when it would still be more cost efficient to go to a second hand dealer.
No reason to spend thousands upon thousands on things you don't like just to get offered something you do like when it would still be more cost efficient to go to a second hand dealer.
Posted on 8/25/26 at 9:01 am to pickle311
Be that as it may, it's their model. It's like complaining about Ferrari.
There are obviously superior watches, just like there are superior vehicles. You want the Rolex for the brand, not the function.
It's just jewelry bro. Get yourself a nice Grand Seiko or something in that ballpark. It'll be every bit as pretty as the Rolex, while keeping better time. It just won't be Rolex. It's okay.
There are obviously superior watches, just like there are superior vehicles. You want the Rolex for the brand, not the function.
It's just jewelry bro. Get yourself a nice Grand Seiko or something in that ballpark. It'll be every bit as pretty as the Rolex, while keeping better time. It just won't be Rolex. It's okay.
Posted on 8/25/26 at 9:09 am to Old Character
That still does not make it the most recognizable or even close to it
I think you and him are confusing prestige with recognition
I think you and him are confusing prestige with recognition
Posted on 8/25/26 at 9:12 am to pickle311
I know a Rolex retailer who told me that he’s becoming fairly sure they are going to move to a direct to customer model. He thinks they are going to screw him.
Posted on 8/25/26 at 9:12 am to Old Character
Well if youre a single dude, the white girls will by and large notice a submariner. Very few will notice a Nautilus. That kinda shite matters to some people.
If you wanna flex on people with a wristwatch, rolex is the only thing that has a chance of being noticed.
If you wanna flex on people with a wristwatch, rolex is the only thing that has a chance of being noticed.
Posted on 8/25/26 at 9:13 am to JackDempsey
quote:
You keep telling yourself the Seamaster is better looking than the Submariner or GMT, lol.
There is a reason you attempted to buy the Rolex first.
I like some Seamasters as much as I like a Submariner or GMT.
That said, like many people in here who don't "get" watches have said, you can get the time on anything now. I have a Garmin watch for running that stays on me almost all the time that I'm awake.
But for me part of having nice watches is 1) Having something classy, old school, and extremely well-made that I like the look and craftsmanship of and chose out of countless other options, and 2) having something unique that I chose that I can pass down to my daughter. On that front I'm FAR more confident in a Rolex at least maintaining value if not gaining significant value so if she wants to she can sell it, if not she has something specifically mine that will last forever. Will that be true for an Omega? Maybe, maybe not.
Posted on 8/25/26 at 9:14 am to pickle311
quote:
Not at all, just kinda turned me off to the brand with how they do business.
If they would have had the one you wanted in stock then you would not feel this way. So yes confirmed butthurt
Posted on 8/25/26 at 9:16 am to Old Character
quote:
Just people that are into watches. Nobody else gives two shits.
There is a meme about watches and getting really buff where some guys think it helps them get chicks but you actually just end up getting compliments from other dudes
Posted on 8/25/26 at 9:20 am to Penrod
Seems odd they would do that unless the bottom line is heavily suffering, which maybe it is since luxury goods as a whole are down right now globally.
Their exclusivity thing worked really well post covid and it would be odd to abandon that only ~ 5 years post luxury good boom. Their brand exclusivity is everything these days. They cant lose that.
Their exclusivity thing worked really well post covid and it would be odd to abandon that only ~ 5 years post luxury good boom. Their brand exclusivity is everything these days. They cant lose that.
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