re: Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Trans

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Do you keep a spreadsheet to manage all of your woke grievances?

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I think he just borrowed the template you use for any criticism of JD.

Honestly people will ignore this enough and keep drinking that beer. Conservatives historically don't like the fight. Sad to see Bud allow this foolishness happen.

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There's a big difference between LGBs and Ts. The LGBs can't stand the Ts either. I know it's anecdotal, but I the friends I have that are Ls and Gs hate this shite more than I do.

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There is a difference, but early on with latest trans push the left quickly pounced on any Ls or Gs thinking on their own. Some have gotten indoctrinated into believing it now while others just stay silent.

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To be so “smart” these people don’t understand their target audience at all

Bud light baws want to drink a 6 pack after a hard days work or drink at a tailgate .

We don’t wanna see that tranny skeletor parade around as the spokesperson

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I agree it was a stupid move, but I can see the concept.

Budweiser doesn't need to market to it's core market, it's widely (and rightfully) assumed Bubba and Billy Ray aren't going to swap to Miller or Coors, and they sure ain't gonna "waste money" on crafts brands. They walk right past the IPA selections, probably never bought one. MAYBE in Louisana, you have a few that will pick up Andygator or similar, on special occasions, because "made in La".

So, marketing figures the base is secure, and they're trying to swipe a different market.
I would guess the true mistake, if you want to call it that, is that they didn't put it on a smaller brand within the umbrella. And I agree, they went TOO far. Go after the hipster market, not the tranny.

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How does someone go from an intern at cereal company to the VP of a multi-billion, worldwide recognized brand in what appears to be almost overnight?

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Doubt it happened overnight, but in light of the current situation do you really not get why she was put there?

Inclusivity knows no bounds.

Very interesting:

Shot:


Oli London

@OliLondonTV
The woman behind the BudLight Dylan Mulvaney campaign uses She/Her pronouns on LinkedIn.

In an unsurfaced video prior to the brand’s collaboration with Dylan, the brands VP of Marketing, talked about “having a campaign that’s truly inclusive and appeals to women”.

So she then decided it would be a great ‘inclusive’ idea to chose to have a man represent women!


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Chaser:

Oli London

@OliLondonTV
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6m
Replying to
@OliLondonTV
Since the backlash against Bud Light erupted the woman behind the decision to feature Dylan has removed her pronouns from bio and deleted her profile photo.

Someone downvote me, I see

But this is what I think they were doing-

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it's widely (and rightfully) assumed Bubba and Billy Ray aren't going to swap to Miller or Coors, and they sure ain't gonna "waste money" on crafts brands. They walk right past the IPA selections, probably never bought one. MAYBE in Louisana, you have a few that will pick up Andygator or similar, on special occasions, because "made in La".

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Those same marketers who know Miller isn't going to steal their customers, know they won't get Miller's or Coors guys either. Those markets are basically locked in.

I think the intent was to get on the hipster radar, the guys who also drink Starbucks coffee, for lack of a better analogy.
Note, I said INTENT. And as I also said earlier, maybe not clearly enough, this was a dumb overreach, they pushed too far.

Look at what Levi's did a few years back. When I was a kid, jeans and Levi's were synonymous, for basic denim blue jeans that weren't fashion statements. Some wore Lee's, some wore Wranglers, most wore Levi's... unless you were after Guess, Girbaud, Cavaricci, etc. But you don't throw on a pair of designer jeans to go cut the grass, you wore them going out.

Levi's changed it's marketing and pushed skinny jeans etc, and for a lot it's gone too far. They've lost a core audience that most assumed was automatic.
Budweiser seems to be doing the same thing, they ASSUMED they could broaden the appeal, without affecting the main portion of their sales. They may have messed up.

They need to bring back the Real Men of Genius

First women and all. They always tell you. Marketing points.

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How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity.

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The Universities are the source of the madness behind this campaign. You send your children to universities to get accredited for a job. This was inevitable.

Your alcoholic uncle will stop buying Bud Light for a month until he forgets about this situation.

Conservatives lack the courage to do what is necessary.