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member12
Marquette Fan
Bob's Country Bunker
Member since May 2008
25865 posts

Is Nissan about to cancel the Infiniti brand in the US?
The Infiniti brand is being pulled out of Europe this year, leaving it heavily reliant on the US and Canadian markets for success. Unfortunately, their outlook in the US is not much better. Like other Japanese automotive luxury brands, Infiniti sales were down in 2019 - except that Infiniti sales were down an astounding 25% in 2019 from 2017 (much worse performance than Acura and Lexus, who also struggled in that same period). Covid-19 will undoubtedly make it even worse for 2020.

Infiniti's lineup is almost all very old designs that don't excite anyone. They offer almost nothing that stands out among its competitive set. The only selling point they have is that their products are cheaper than Lexus, BMW, Cadillac, and even Volvo. The Europeans, Americans, and even the Korean's have made major investments into their luxury cars while Infiniti has basically ignored their lineup.

The only vestige from their high water mark (Introduction of G35 sedan in the early 2000's) is the ancient Q50 sedan. If you are willing to put up with a luxury car that is missing a lot of tech features, you can pick one of these up for a far lower price than a comparable BMW, Mercedes, Audi, Cadillac, or Genesis. The Q50 is the only Infiniti that has the potential for entertaining the driver, which was the primary appeal of the successful G35 sports sedan.

Their hottest selling (and likely most profitable) product is a common feature on rental car lots - and is a ultimately just an unconvincing rebadge of an already disappointing Nissan minivan with a CVT transmission, gritty V6 engine, and the most outdated infotainment system in this market. It costs significantly less than its competitors and there are no plans to significantly improve this car within the next two years.

Infiniti QX60/J35 crossover - wasn't particularly competitive when it came out 8 years ago. It's easily worst in class now, relying on fleet sales and steep discounts to move.
Image: https://i.postimg.cc/sgr2dNgg/Infiniti.jpg


Infiniti Q50 sedan/coupe- this is an 8 year old sedan design that appeals to value minded shoppers. There is an attractive two door coupe variant, but no one buys it. This is probably the only acceptable Infiniti product, and it's not a compelling buy over the competitors.
Image: https://i.postimg.cc/C1m8zVd7/Infiniti-Q50.jpg


Infiniti QX80 SUV- now a 10 year old design. It costs about $25,000 less than a comparable Range Rover, Cadillac, or Lincoln full sized luxury SUV - and for that, you lose out on a lot of the common tech features that luxury car buyers demand. The engine also has a disappointing "bolts in a blender" sound quality that's common with Nissan V6 and V8 engines.
Image: https://i.postimg.cc/HkN8GtRZ/Infiniti-QX80.jpg



The QX50 crossover - Infiniti's latest product, is actually based off of the previous generation Nissan Rogue, complete with a surprisingly decent 4 cylinder engine that's handicapped by an annoying and unreliable CVT. This design dates back to 2017, and is the most up to date product that Infiniti can offer consumers.
Image: https://i.postimg.cc/mgK33RLg/CVT.jpg




Infiniti doesn't currently have a plan to put up the massive investment required to return the brand to success. Their only new models are re-badged Nissan products with CVT transmissions - which are largely rejected in the luxury/high end car market.

What are the chances that Nissan pulls the plug on the entire brand in the US and Canadian markets?


CoachChappy
LSU Fan
Member since May 2013
25747 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

Their only new models are re-badged Nissan products with CVT transmissions - which are largely rejected in the luxury/high end car market.


It’s been that way for a while. They are nissans with slightly higher end trims.


member12
Marquette Fan
Bob's Country Bunker
Member since May 2008
25865 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

It’s been that way for a while. They are nissans with slightly higher end trims.


Even the competitors that are basically just fancy versions of mainstream cars have up to date infotainment systems, newer designs, and don't bother with a CVT.

I think the CVT has a minor negative impact on Nissan sales, but it's completely devastating to a performance/luxury brand like Infiniti.


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140
eScott
LSU Fan
Member since Oct 2008
10343 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
They should pull the plug on the cvt transmission.


East Coast Band
Alabama Fan
Member since Nov 2010
43936 posts
 Online 

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

They are nissans with slightly higher end trims.

All of the Japanese brands are this


USMEagles
Southern Miss Fan
Member since Jan 2018
3324 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
I was surprised when the Japanese luxury concept took off. It was in the late 80s or early 90s, I think. The notion that someone looking at, say, BMWs would comparison shop at a place that sold high-end Toyotas seemed dubious to me.

The Japanese succeeded, though, because those first Acura, Lexus, and Infiniti products were really good. It's been a while since any of those brands put out something that really appealed to me, though, like the original Q45 or SC400 did.


dewster
LSU Fan
Chicago
Member since Aug 2006
17265 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

All of the Japanese brands are this


And all of them are seeing sales declines in the past 3 years.

Even Cadillac was up for that same period. Lincoln held steady.


Kino74
LSU Fan
Denham springs
Member since Nov 2013
3820 posts
 Online 

re: Is Nissan about to cancel the Infiniti brand in the US?
There's nothing competitive nor compelling about the product. No real identity. I couldn't name a single Infiniti model that I would own unlike Audi, BMW or Mercedes.


baldona
Auburn Fan
Florida
Member since Feb 2016
12417 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

The notion that someone looking at, say, BMWs would comparison shop at a place that sold high-end Toyotas seemed dubious to me.


To be fair the Jap brands are hell of a lot better cars to own long term or to buy off a lease. Want a 3 year old luxury brand, Jap over Euro is hell of a lot cheaper.

Given that, no one cares about long term ownership when buying a luxury car new.


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170
Pettifogger
Atlanta Braves Fan
Capitol Hill Autonomous Zone
Member since Feb 2012
59787 posts
 Online 

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

All of the Japanese brands are this



True, but Nissan seems like it starts farther behind AND the gap between standard and luxury variants are smaller


dewster
LSU Fan
Chicago
Member since Aug 2006
17265 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

True, but Nissan seems like it starts farther behind AND the gap between standard and luxury variants are smaller


I can't think of a single Nissan or Infiniti product that I'd realistically purchase over a competitor.

I could probably think of at least 2-3 for every other car company without much effort.
This post was edited on 5/5 at 12:10 pm


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33
Rando
USA Fan
When IPs were Visible
Member since Apr 2015
18712 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

The engine also has a disappointing "bolts in a blender" sound quality that's common with Nissan V6 and V8 engines.


Are you retarded?



member12
Marquette Fan
Bob's Country Bunker
Member since May 2008
25865 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

Are you retarded?


Have you driven a V6 or V8 Nissan recently? Even if you can ignore the horrible infotainment, dated design, and CVTs....you will hear the lack of quality in the engine.

I don't notice that with Acura or BMW at all.


Cracker
Montana Fan
in a box
Member since Nov 2009
11010 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
Nissan is struggling bad shut down until July aug maybe longer prob dumping 1/3 or more of the mfg jobs won’t come back after they re open


dewster
LSU Fan
Chicago
Member since Aug 2006
17265 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

They should pull the plug on the cvt transmission.


They may as well ditch it entirely and go full electric. Most of their gasoline engines are old enough to drink.


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61
goofball
LSU Fan
Member since Mar 2015
6888 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

Infiniti


I think it's time to revoke their luxury car status.

You can get an Infiniti for the price of a similar sized loaded up Toyota or Honda. And you will still wish you bought the loaded up Toyota or Honda.


BuyloSellhi
LSU Fan
The South
Member since May 2017
462 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
I've had a sedan for 9 years and one of the SUV models for two years. They have been fantastic and the local service group is as good as any we have ever dealt with in the past.

Hope they stay around.


Tri City Tigers
Memphis Fan
Member since Oct 2018
2343 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
quote:

like the original Q45 or SC400 did.


I had an original SC400. I received many speeding tickets at 18 years old. I wish I had kept that car, I probably would have totaled it at some point.


armsdealer
LSU Fan
Member since Feb 2016
710 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
Nissan might be about to cancel Nissan at the rate they are going.


NewIberiaHaircut
LSU Fan
Lafayette
Member since May 2013
9604 posts

re: Is Nissan about to cancel the Infiniti brand in the US?
The beginning of the end for them was when they started naming every vehicle Q. Then the genius behind the Q naming structure went to Cadillac and ruined shite there as well.


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