Google going away from traditional listed search results, moving towards an AI experience

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The era of the “ten blue links” is officially over.

At its Google I/O conference on Tuesday, Google unveiled an AI-powered overhaul of Search centered around a reimagined “intelligent search box” — what the company describes as the biggest change to this entry point to the web since the search box debuted more than 25 years ago.

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Instead of returning a simple list of links, Google Search will drop users into AI-powered interactive experiences at times. Google is also introducing tools that can dispatch “information agents” to gather information on a user’s behalf, along with tools that let users build personalized mini apps tailored to their needs.

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The resulting experience will no longer look much like how people envision Google Search, which has long been defined by ranked links to websites that have the information you need.

With the revamped Search experience, the new search box simply expands to accommodate longer, more conversational queries, rather than making you decide what type of search experience or mode you want to choose at the start of your query.

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Google is also introducing agentic capabilities and AI-powered interactive features into the search experience. This means people will spend even less time clicking the traditional blue links that Google Search used to return.

Starting this summer, people will be able to create, customize, and manage multiple new “information agents” within Google Search. These agents can work in the background 24/7 to track changes on the web and alert you to new information. For instance, you could have an agent track market movements based on customer parameters, Google suggests.

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