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Byron Allen sues McDonald's for allegedly lying about commitment to Black media
Posted on 5/8/23 at 12:54 pm
Posted on 5/8/23 at 12:54 pm
quote:
The media entrepreneur Byron Allen has filed a second lawsuit against McDonald's Corp (NYSE:MCD) over the fast-food chain's alleged refusal to advertise with Black-owned media.
In a complaint filed last week in Los Angeles, Allen's Entertainment Studios Networks Inc and Weather Group LLC said McDonald's "lied" when it pledged in May 2021 to boost national ad spending with Black-owned media to 5% from 2% by 2024.
Allen said he would know if McDonald's were honoring that pledge because his Allen Media Group represents more than 90% of Black-owned media. He said he relied on McDonald's pledge when seeking new business from the company, only to be rebuffed.
quote:
The lawsuit seeks $100 million plus punitive damages for McDonald's alleged violation of a California anti-fraud law against making false promises.
Allen's case is in addition to his $10 billion federal lawsuit saying McDonald's ad practices amount to "racial stereotyping" that violated federal and California civil rights laws.
quote:
"Byron Allen files baseless lawsuits as part of a public smear campaign against our company to try to line his pockets," it said. "We will not be coerced by these 'in terrorem' tactics and will defend ourselves vigorously."
Allen said in his own statement: "During the Black Lives Matter movement, hundreds of corporations made pledges to Black America.... McDonald's is one of those corporations that has lied and made false promises."
In an April 21 court filing, McDonald's lawyers said mediation to settle Allen's $10 billion lawsuit has been unsuccessful, and accused Allen of trying to "harass and harangue McDonald's into an unmerited resolution."
McDonald's cited an open letter Allen placed in the Chicago Tribune on April 19, one day before scheduled talks, attacking its alleged "horrible systemic racism against Black people."
quote:
The letter also called for the replacement of Chief Executive Chris Kempczinski and McDonald's board of directors.
LINK
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Posted on 5/8/23 at 12:56 pm to saint tiger225
He’s mad that Patrice Cullers hoodwinked the entire black population
Posted on 5/8/23 at 12:56 pm to saint tiger225
quote:
Byron Allen
Sounds like a grifter. How shocking.
Posted on 5/8/23 at 12:57 pm to saint tiger225
Opened the article, saw that the "b" is capitalized, immediately disregarded anything said
This post was edited on 5/8/23 at 12:57 pm
Posted on 5/8/23 at 12:57 pm to saint tiger225
quote:
In a complaint filed last week in Los Angeles, Allen's Entertainment Studios Networks Inc and Weather Group LLC said McDonald's "lied" when it pledged in May 2021 to boost national ad spending with Black-owned media to 5% from 2% by 2024.
Was there a contract?
Posted on 5/8/23 at 12:59 pm to saint tiger225
His entire group is 100% black, that is not racist at all.
Posted on 5/8/23 at 1:00 pm to stout
quote:
Was there a contract?
It doesn't appear so. It appears this guy is just a really big POS.
quote:
Allen said he would know if McDonald's were honoring that pledge because his Allen Media Group represents more than 90% of Black-owned media. He said he relied on McDonald's pledge when seeking new business from the company, only to be rebuffed.
I just can't quit laughing at that part.
Posted on 5/8/23 at 1:01 pm to saint tiger225
Was there some sort of contractual obligation between these two or something?
Sounds like extortion.
Sounds like extortion.
Posted on 5/8/23 at 1:02 pm to saint tiger225
i dont remember the last time I saw a mcdonalds ad with a white prson in it.
Posted on 5/8/23 at 1:03 pm to saint tiger225
quote:
In an April 21 court filing, McDonald's lawyers said mediation to settle Allen's $10 billion lawsuit has been unsuccessful, and accused Allen of trying to "harass and harangue McDonald's into an unmerited resolution."
Should have never went to mediation. That only offers legitimacy to his BS. They should have forced it to court and then bankrupted him in attorney fees for filing a frivolous suit.
Posted on 5/8/23 at 1:03 pm to upgrayedd
The article didn't mention a contract. It sounds like when all that shite went down, McDonald's said they'd invest more, but no contracts were given or signed.
It does. I think McDonald's thinks so as well...
quote:
Sounds like extortion
It does. I think McDonald's thinks so as well...
quote:
Byron Allen files baseless lawsuits as part of a public smear campaign against our company to try to line his pockets," it said. "We will not be coerced by these 'in terrorem' tactics and will defend ourselves vigorously."
Posted on 5/8/23 at 1:05 pm to saint tiger225
Byron Allen is the biggest hack on earth. McD will give him billions if it makes him go away - just some more extortion to add to his constantly growing, viciously unfunny comedy empire.
Posted on 5/8/23 at 1:05 pm to JetsetNuggs
quote:It's ok to admit you can't read. We won't judge you.
Opened the article, saw that the "b" is capitalized, immediately disregarded anything said
It must really suck to get offended by a letter.
Posted on 5/8/23 at 1:06 pm to saint tiger225
Play with fire you get burned
Posted on 5/8/23 at 1:13 pm to stout
Is a “pledge” legally binding?
Is it 2024 yet?
Is it 2024 yet?
Posted on 5/8/23 at 1:18 pm to stout
quote:
quote:
In a complaint filed last week in Los Angeles, Allen's Entertainment Studios Networks Inc and Weather Group LLC said McDonald's "lied" when it pledged in May 2021 to boost national ad spending with Black-owned media to 5% from 2% by 2024.
Was there a contract?
Also, it's not 2024 yet.
Posted on 5/8/23 at 1:19 pm to saint tiger225
quote:
Allen said he would know if McDonald's were honoring that pledge because his Allen Media Group represents more than 90% of Black-owned media.
Sounds more like Allen-owned media then
Posted on 5/8/23 at 1:22 pm to saint tiger225
quote:
"Byron Allen files baseless lawsuits as part of a public smear campaign against our company to try to line his pockets," it said. "We will not be coerced by these 'in terrorem' tactics
Gravy watching Byron Allen's tactics
Posted on 5/8/23 at 1:25 pm to saint tiger225
quote:
It's ok to admit you can't read. We won't judge you.
You were probably the kid that reminded the teacher to pick up the homework
Posted on 5/8/23 at 1:26 pm to saint tiger225
Is owning 90% of something considered a monopoly?
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