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Started By
Message
re: Anheuser-Busch CEO disavows Dylan Mulvaney
Posted on 5/4/23 at 10:03 am to hawgfaninc
Posted on 5/4/23 at 10:03 am to hawgfaninc
quote:
stating it was 'not a campaign'
quote:
He said: 'We need to clarify the facts that this was one camp, one influencer, one post and not a campaign.
quote:
The disastrous campaign saw profits for the American flagship beer plummet 26 percent, and Anheuser-Busch put two of their most senior members of the marketing team behind the campaign on leave.
Hmmmmmmm
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Just because your ill-conceived campaign backfires, doesn't mean it wasn't one
This post was edited on 5/4/23 at 10:06 am
0
Posted on 5/4/23 at 10:04 am to hawgfaninc
I deal with social media and corporate gaffes. Budweiser needs to go to "shut up about it" mode.
Posted on 5/4/23 at 10:04 am to KLSU
Has GCS come in here yet to pretend he loaded up his wheelchair with two cases of bud light to own folks
Posted on 5/4/23 at 10:04 am to eitek1
quote:
If ANYONE, ANYWHERE thinks this was done by some random advertising agency on contract and didn’t get the clearance of Bud Light management at all levels you don’t know how this stuff works.
i can believe the CEO and a few other execs didn't know. that's not beyond reasonable.
they had a diversity hire (i'm not saying she isn't qualified, just probably not best suited for a cheap beer brand) with the VP of marketing and they let a young millennial woman who's willing to insult their customer base do a one off promotion with an influencer.
Posted on 5/4/23 at 10:04 am to SuperSaint
quote:
honestly only mouth breathers saw the tranny on a blue can on their tickertocker feed and considered it a 'political statement'
You seriously are a dumb motherfricker.
The head of marketing that resigned, didnt say this. She literally said oh our beer was seen as a fratty beer and we wanted to change that.
fricking groomer.
Posted on 5/4/23 at 10:04 am to chinhoyang
quote:
I deal with social media and corporate gaffes. Budweiser needs to go to "shut up about it" mode
Your posting history makes more sense now. Practice makes perfect
Posted on 5/4/23 at 10:05 am to LEASTBAY
quote:Then he immediately told his millions of followers on social media all about it. It was a huge commercial for Bud Light done on the cheap.
Wasn't the picture of the tranny on the can?
Posted on 5/4/23 at 10:05 am to wickowick
quote:
frick um, and make an example of them
You have to. I don't have high confidence this will create any lasting change for BL or elsewhere, but since it's already in the works and paying dividends, it needs to get even worse. I think the real impact will begin when communities begin to shut down small businesses over this type of thing, as large corporate boycotts are hard to sustain. But...it's working to some extent here.
Somehow, AB, as a beer company, got to the point that a) someone in the organization came up with this idea and b) it somehow went from idea to realization. If you want to win back your customers, try being the first major conglomerate in America to publicly commit to purging your entity of people who have wokeness as their top priority instead of providing a reliable product to the public.
Posted on 5/4/23 at 10:05 am to TigerBaitOohHaHa
quote:
I think he still missed the mark here. blaming "misinformation" and "just one can" completely ignores the fact that he has a senior VP on video calling his paying customers outdated, fratty and gross
The real reason Bud Light drinkers need to boycott. A marketing screw up can be forgiven, but insulting the bulk of you customer base is a big deal.
Bud Light drinkers: the company hates you and resents your existence. They think you are out of date and fratty. Their competitors welcome your business and offer an equal or better product at the same store.
GM is woke AF and makes huge marketing mistakes regularly. But you don’t see their C-suite douchebags saying that their pickup truck and SUV buyers are a bunch of fratty, old fashioned pricks. That would be professional suicide.
This post was edited on 5/4/23 at 10:10 am
Posted on 5/4/23 at 10:07 am to TigerBaitOohHaHa
quote:
I think everyone has tolerated the annual rainbow beer cans during pride month. They just buy the non-rainbow ones.
I guess I like under a rock, because I have never seen these.
Posted on 5/4/23 at 10:07 am to dewster
I don't get why they don't give the marketing vp (and/or anyone else who was heavily involved) a golden parachute with an NDA and non disparagement and say she basically went rouge and acted alone.
Posted on 5/4/23 at 10:08 am to chinhoyang
quote:
I deal with social media and corporate gaffes. Budweiser needs to go to "shut up about it" mode.
They actually can't employ this because of their own response. InBev chose and continues to choose to push lies as excuses.
There is no planet that a brand and advertising juggernaut like Bud Light has anything done to market or push their product without organizational oversight and approval. Yet, InBev has chosen the path of half-truth to shift blame. The other issue is they aren't shifting the blame to anyone that will actually shoulder it. Shifting the blame only works in crowd psychology applications when the scapegoat is identified and can take the backlash in the place of the scapegoater. PR professionals can't rescue this situation. They are in a lose/lose area and have made it impossible to meaningfully cut bait from it with the continued series of missteps.
Posted on 5/4/23 at 10:08 am to hawgfaninc
I think at this point the bigger issue is that people have tried other brands and realized Bud is the worst
Posted on 5/4/23 at 10:09 am to hawgfaninc
Whatever...this is all anyone sees now. 
Posted on 5/4/23 at 10:09 am to 3nOut
quote:
i can believe the CEO and a few other execs didn't know. that's not beyond reasonable.
they had a diversity hire (i'm not saying she isn't qualified, just probably not best suited for a cheap beer brand) with the VP of marketing and they let a young millennial woman who's willing to insult their customer base do a one off promotion with an influencer.
Right? Also, it doesn't matter that it was a "one off" and not a formal campaign. The can and the comments from the woman who came up with it tried to explain her reason and came off as beyond insulting to the average BL drinker. She basically called them stupid and immature. Then the top guy comes out and tries to say it's not what we meant and it took you WEEKS to reprimand the employee? Their pissing on us and telling us it's raining.
The average BL drinker may be stupid, but they also have some pride, and they've been completely disrespected.
Posted on 5/4/23 at 10:09 am to hawgfaninc
quote:
'In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.
Literally going with the Michael Scott defense 
Posted on 5/4/23 at 10:09 am to upgrade
"But it was just one can!"
I guarantee if they handy caught all this heat, that dude would have been back front and center on June 1st for pride month.
I guarantee if they handy caught all this heat, that dude would have been back front and center on June 1st for pride month.
Posted on 5/4/23 at 10:10 am to therick711
quote:
They actually can't employ this because of their own response. InBev chose and continues to choose to push lies as excuses.
There is no planet that a brand and advertising juggernaut like Bud Light has anything done to market or push their product without organizational oversight and approval. Yet, InBev has chosen the path of half-truth to shift blame. The other issue is they aren't shifting the blame to anyone that will actually shoulder it. Shifting the blame only works in crowd psychology applications when the scapegoat is identified and can take the backlash in the place of the scapegoater. PR professionals can't rescue this situation. They are in a lose/lose area and have made it impossible to meaningfully cut bait from it with the continued series of missteps.
I agree 100%. They have handled this very poorly. THey should have acknowledged the error, taken responsibility, and moved on.
Posted on 5/4/23 at 10:10 am to hawgfaninc
Our daily Trans post
HoMo
HoMo
Posted on 5/4/23 at 10:10 am to hawgfaninc
quote:
The CEO of Anheuser-Busch has unceremoniously disowned their disastrous Dylan Mulvaney stunt – stating it was 'not a campaign' as a letter to retailers insister it was 'just one can'.
Apparently he’s never heard the old saying about sucking just one dick.
This post was edited on 5/4/23 at 10:11 am
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