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Tiger Woods, TaylorMade partner to launch 'Sun Day Red' brand
Posted on 2/13/24 at 11:08 am
Posted on 2/13/24 at 11:08 am
LINK
quote:
On Monday, ahead of the Genesis Invitational where Woods will make his 2024 PGA debut as a playing tournament host, the 15-time major winner announced a new "active premium lifestyle brand" called "Sun Day Red" in conjunction with golf equipment company TaylorMade.
quote:
The brand's name comes from Woods' iconic final-round outfits, which, as Woods explained again Monday, originate from his Thailand-born mother, Kultida, who told him red was his power color. The logo is a stretched-out tiger with 15 stripes -- one for each major championship Woods has won in his career.
"What happens when we win another major championship?" Woods asked with a smile. "We're going to have to redo the trademark."
quote:
This is a full-blown unequivocal partnership," Abeles said. "There's no influence from TaylorMade on this brand. The brand stands alone, it will have its own identity."
Abeles said Sun Day Red will launch first with men's golf apparel, but its goal is to create lifestyle clothing that will extend beyond the golf course and will eventually include women's and kids' apparel, too.
This post was edited on 2/13/24 at 11:10 am
14
Posted on 2/13/24 at 11:12 am to High C
Making Sunday two words is something only a retarded marketing executive would come up with.
Posted on 2/13/24 at 11:14 am to High C
Cant wait to see all the try hards rocking this shite around the country club. The logo is pretty bad arse but the Sun Day Red is just stupid.
Posted on 2/13/24 at 11:16 am to High C
It looks like I’ll have to wait until May before the products officially launch and are available for purchase.
Sundayred.com
Sundayred.com
Posted on 2/13/24 at 11:17 am to High C
I would have rathered
Driving off the Road
Driving off the Road
Posted on 2/13/24 at 11:18 am to UnitedFruitCompany
The black and white zip ups are really clean and the gloves look really nice. Not sure why it would make you a try hard. It's way better than wearing joggers or any of the ugly AF Nike shirts 
Posted on 2/13/24 at 11:20 am to High C
Pretty cool logo.
Whats up with "Sun day" though?
Whats up with "Sun day" though?
Posted on 2/13/24 at 11:21 am to High C
We here for you
Posted on 2/13/24 at 11:21 am to castorinho
quote:
Whats up with "Sun day" though?
its gotta be some type of asian thing? no?
Posted on 2/13/24 at 11:25 am to Hester Carries
quote:
its gotta be some type of asian thing? no?
The word mark certainly looks like that
I assume it's a play on the Thai/Chinese heritage, but it's still clunky
Posted on 2/13/24 at 11:33 am to High C
Jupiter Links Golf Club on TGL is gonna be decked out in Sun Day Red
Posted on 2/13/24 at 11:37 am to JimTiger72
Bring back the straw hat
Posted on 2/13/24 at 11:46 am to wutangfinancial
quote:
It's way better than wearing joggers or any of the ugly AF Nike shirts
Preach. Im a holderness & bourne man myself.
Posted on 2/13/24 at 11:48 am to High C
Tiger is my favorite golfer, but I don't think I would buy any golf apparel with his or any professional golfer's logo / initials on it.
Just not my thing. But to each his own.
Just not my thing. But to each his own.
This post was edited on 2/13/24 at 12:09 pm
Posted on 2/13/24 at 12:08 pm to JohnnyKilroy
quote:
Making Sunday two words is something only a retarded marketing executive would come up with.
Or it could be something an experienced Trademark attorney would come up with...
Sunday Red may not be trademarkable or unique enough with multi-meaning.
Sun Day Red is definitely unique and trademarkable enough.
Disclaimer: I am not an attorney. But just pulling shite from my arse and from my introduction to business law class from my master's program 20+ years ago.
Posted on 2/13/24 at 12:23 pm to High C
turrible
Think of all the money they wasted on research to come up with that bullshite logo
Think of all the money they wasted on research to come up with that bullshite logo
Posted on 2/13/24 at 12:25 pm to The Torch
Looks like a weird ripoff of Slazenger
Posted on 2/13/24 at 12:28 pm to Floating Change Up
It means three different things to him. The article states what red means, sun and day have individual meanings to him that’s why they are separate. Saw another article on what all three words mean but forgot what it said.
Posted on 2/13/24 at 12:53 pm to CBP3110
quote:
sun and day have individual meanings to him that’s why they are separate.
Sun and day have different meanings in general
Maybe it couldn't be trademarked, but Sunday Red would have been better imo. Article said they'd be doing shoes by next year as well.
Posted on 2/13/24 at 12:54 pm to usc6158
quote:
Looks like a weird ripoff of Slazenger
Or the old Le Tigre clothes line or a tiger’s skeleton.
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