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re: LIV Golf funding is officially dead (update pg.3)

Posted on 5/1/26 at 10:34 am to
Posted by DestrehanTiger
Houston, TX by way of Louisiana
Member since Nov 2005
13426 posts
Posted on 5/1/26 at 10:34 am to
quote:

Pride, you really are a soft bitch, huh?


You're the one complaining about 1 downvote.
Posted by lsupride87
Member since Dec 2007
111389 posts
Posted on 5/1/26 at 10:45 am to
quote:

Not sure why I was downvoted. That wasn't a gotcha question. Pride, you really are a soft bitch, huh?
What? I never downvoted you but you clearly are a little soft about whomever did

Did you not like my PGA tour ratings response to you? I hoenstly thought you just wanted the data but clearly not
This post was edited on 5/1/26 at 10:46 am
Posted by Kingpenm3
Xanadu
Member since Aug 2011
9918 posts
Posted on 5/1/26 at 10:46 am to
quote:

The WSJ reports that the Saudi Public Investment Fund (PIF), which has poured billions into the tour over its four-plus years of existence, will end its funding as of the end of this season. The loss of PIF backing would all but certainly end LIV Golf in its current incarnation, with small fields of highly-paid players competing for massive tournament purses.



Is this a financial decision? Or did they just lose interest?
Posted by hashtag
Comfy, AF
Member since Aug 2005
33616 posts
Posted on 5/1/26 at 10:54 am to
Why is 7 years chosen as the data point?
Posted by lsupride87
Member since Dec 2007
111389 posts
Posted on 5/1/26 at 10:55 am to
quote:

Why is 7 years chosen as the data point?
Its not chosen

It just happens to be the PGA tour had its highest ever year in ratings since 2018. That’s the mark . But since it goes all the way to 2018, it’s important here because it shows the ratings are higher than even before the LIV split
This post was edited on 5/1/26 at 10:58 am
Posted by Dire Wolf
bawcomville
Member since Sep 2008
40333 posts
Posted on 5/1/26 at 11:54 am to
quote:

Is this a financial decision? Or did they just lose interest?


The timing of it leads me to believe they are trimming fat with the Iran war going on



Posted by hashtag
Comfy, AF
Member since Aug 2005
33616 posts
Posted on 5/1/26 at 12:10 pm to
The year 2018 was definitely "chosen". What I find more interesting is that you haven't mentioned at all how Neilson has changed how they calculate viewership since 2018. Changes starting in 2020 and the biggest in 2023.

Hint: every media category has since a jump since 2018. From 15%-25%, with sports hitting around 20% overall.

All that to say those numbers mean nothing.
Posted by lsupride87
Member since Dec 2007
111389 posts
Posted on 5/1/26 at 12:12 pm to
quote:

The year 2018 was definitely "chosen". What I find more interesting is that you haven't mentioned at all how Neilson has changed how they calculate viewership since 2018. Changes starting in 2020 and the biggest in 2023. Hint: every media category has since a jump since 2018. From 15%-25%, with sports hitting around 20% overall. All that to say those numbers mean nothing.
Ok

Any data against your preconceived viewpoint means nothing

quote:

Hint: every media category has since a jump since 2018.
. Yet, the pga tour had worst ratings on 2019, 2020, 2021, 2022,2023, and 2024…..

It wasn’t until 2025 the pga tour reached the 2018 ratings again…
This post was edited on 5/1/26 at 12:16 pm
Posted by hashtag
Comfy, AF
Member since Aug 2005
33616 posts
Posted on 5/1/26 at 12:26 pm to
quote:

. Yet, the pga tour had worst ratings on 2019, 2020, 2021, 2022,2023, and 2024…..

It wasn’t until 2025 the pga tour reached the 2018 ratings again
yes, and if you look at every other media product, they saw the same increases year over year as Neilson ratings changed how they counted the numbers. It's a quick Google search.

Comparing these numbers year over year while Neilson has made changes every year that admittedly add to the overall totals doesn't provide useful data.
Posted by lsupride87
Member since Dec 2007
111389 posts
Posted on 5/1/26 at 12:27 pm to
But the PGA was not increasing year over year post 2018

2020-2023 were the worst years they ever had
This post was edited on 5/1/26 at 12:30 pm
Posted by iwyLSUiwy
I'm your huckleberry
Member since Apr 2008
42350 posts
Posted on 5/1/26 at 12:28 pm to
Golf Major Final-Round Viewership (U.S.)

(Approximate averages, in millions of viewers)

Year Masters U.S. Open The Open Championship PGA Championship
2026 14.0M — — —
2025 12.7M 5.4M 4.1M 4.8M
2024 9–10M 5–6M 3–4M 4–5M
2023 12.1M 6.2M 3–4M 4–5M
2022 10.2M 5.3M 4–5M 4–5M
2021 9.5M 5.7M 4.1M 6.6M
2020* 5.6M 3.2M — 5.2M
2019 10.8M 7.3M 3.7M 5.0M
2018 13.0M 5.1M 6.5M 8.5M
2017 11.1M 5.1M 4.9M 4.9M
2016 12.4M 5.4M 4.9M 5.3M

Sources: Historical ratings data and recent reporting

*2020 impacted by COVID rescheduling (fall dates, lower viewership)

Do whatever you like with that but here is a pretty good indicator of ratings for the past 10 years.

From 2000-2015 the rating averages were higher for the most part, but that was the Tiger effect.
Posted by lsupride87
Member since Dec 2007
111389 posts
Posted on 5/1/26 at 12:33 pm to
Thank you
Posted by Clockwatcher68
Youngsville
Member since May 2006
8052 posts
Posted on 5/1/26 at 12:34 pm to
quote:

All LIV players should have to take a percentage of their LIV earnings, and pay it to the PGA. The PGA should then divvy that up amongst the players who remained with the PGA.


The LIV players would cash in again once the antitrust suit and treble damages played out.

I don’t really blame the ones who got hundreds of millions to sign on, but to turn around and claim they are only trying to grow the game is too much.
Posted by hashtag
Comfy, AF
Member since Aug 2005
33616 posts
Posted on 5/1/26 at 1:03 pm to
quote:

Do whatever you like with that but here is a pretty good indicator of ratings for the past 10 years.
yes, and those numbers aren't a 1 to 1 comparison, nor or any other ratings numbers. When you change the way you gather the data (by adding in more sources from 2020 and forward) and then switch to a completely different model (starting in 2025 and making changes year after year), the numbers don't tell the complete story.

For the last 10 years, PGA ratings have been relatively flat. If you were to use the method they use today to count viewers for PGA events, those numbers would be very similar to what you saw throughout the last 10 years. Some minor downswings with Covid, upswings with Tiger comtending. And some minor variances for Majors that always get more viewers, Sundays that are close versus blowouts, and/or depending on other major TV events that they're competing with.
Posted by nicholastiger
Member since Jan 2004
55917 posts
Posted on 5/1/26 at 1:12 pm to
got my refund for New Orleans event that was canceled
I didn't want to wait for event dates for New Orleans event in the fall not knowing the dates and who knows if any of the players will even show up at that point
Posted by hashtag
Comfy, AF
Member since Aug 2005
33616 posts
Posted on 5/1/26 at 1:35 pm to
btw, I think the ratings being relatively flat is even MORE damning of LIV than trying to act like the ratings have gotten better since 2018. Overall, creating LIV created no discernable difference in the viewers of PGA events. So, guys leaving for LIV didn't cause any drop in ratings for the PGA at all.

On the flip side, guys like Scottie Schefler and Rory haven't really caused an increase either. They see increases at the majors (which are similar to increases at those majors when other stars win). But not sustained increases over the course of a PGA season.
Posted by TigerintheNO
New Orleans
Member since Jan 2004
44894 posts
Posted on 5/1/26 at 2:21 pm to
Its not just golf-

It was notable that the 2029 Asian Winter Games in Saudi Arabia was suddenly postponed indefinitely. It then emerged that the end of season WTA Finals in women's tennis would be leaving Saudi Arabia after a three-year hosting deal was not extended.


quote:

Soon after, PIF announced it had sold Saudi Pro League club Al-Hilal. The Saudi Arabia Snooker Masters was cancelled, just two years into a 10-year deal, and the country reportedly abandoned plans to bid to host the 2035 rugby union World Cup.


quote:

In cricket, the country is reportedly exploring plans for a global T20 cricket competition, although a women's tournament scheduled for later this year has been postponed due to the war in Iran




There are questions about how much they will scale back the World Cup
Posted by BBONDS25
Member since Mar 2008
59463 posts
Posted on 5/1/26 at 3:54 pm to
quote:

Remember Smith, Rahm; and Bryson already publicly turned down the brooks deal. With now zero leverage the second offer certainly will be worse


I thought your goal was to have all the best golfers in one tour. Hmmm. Seems like you are all for making that more difficult. Almost like you didn’t really care about that at all.
Posted by lsupride87
Member since Dec 2007
111389 posts
Posted on 5/1/26 at 6:09 pm to
“After I signed for 100 million and also sued the tour and then turned down a deal to come back they were mean to me!!”

Yall sound like lunatics with the constant need to play victim These guys left knowingly, took 100s of millions to leave, and were already offered the Brooks deal and told the PGA Tour to frick off

You whining about it is such a cuck move on their poor behalf
This post was edited on 5/1/26 at 6:17 pm
Posted by YNWA
Member since Nov 2015
7224 posts
Posted on 5/2/26 at 5:31 am to
Saudis got into the sports leagues to change their image on a global scale. Now they are pulling out. What's changed? Why do they not care about their image now?

Has to be the war with Iran and Israel's actions. Not to mention Saudi is a Muslim country and it's very clear Israel and the US are anti muslim and pushing the "christian war" narrative right now.

Probably doesn't sit right with them trying to appeal to western societies while on the world stage countries want to eradicate your religion. We know Kushner and Trump are bed fellows with the Saudis. I think the Saudis have seen behind the curtain and it's Israel that's the puppet master of the US as well as the western world and are now cutting ties.
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