Why is American chocolate so horrible?

You should leave again. You were a better poster when you were gone.

Just a short return to cause some carnage. Don’t get your knickers in a twist.

Mass manufacturing

Same reason there is horrible chocolate in Europe, there is a market for cheap stuff. You can get better quality on both continents.

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Nearly as horrible as Budweiser.

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for the same reasons

Major consolidation in the candy industry following WWII led to a lack of consumer choice (only like 2 or 3 major brands). Those brands then, over time, implemented cost savings measures at the expense of quality, but consumers had few, if any choices, so they simply adapted to the inferior product. The same thing happened with coffee up until companies like Starbucks changed the public perception of what coffee is supposed to taste like. The same thing happened with the craft beer movement, and is now slowly happening with chocolate. People who travel abroad discovered what chocolate should taste like and small chocolate companies trying to replicate that product are etching away market share from the big cocoa cartel.

If you're going to pretend to be British you should probably travel abroad first

British chocolate trolling? WTF?

You mean the major manufacturers like Hershey? Yeah it's poop.

But the US is filled with a huge amount of artisans who over the past 20 years have taken chocolate bars to a new level.

Now bonbons/truffles...yeah, they aren't very good in the US.

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Switzerland gets the Bronze medal for chocolate. Silver to Belgium. Gold of course for Great Britain.

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WTF...british chocolate? No. The French make the best chocolates...French speaking Swiss, the french speaking Belgians, and the French speaking French.





But, American Brownies are still the GOAT. They are becoming pretty popular here, and everyone always asks me to give them a recipe.

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Lot of sugar and most American chocolate is milk chocolate.

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somehow the texture of the swiss chocalate even makes a difference

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Lot of sugar

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I always heard the opposite. I always hear the Brits complaining that US chocolate is bland and less sweet.