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t00f
New Orleans Saints Fan
Eating Stein’s Deli in the zone
Member since Jul 2016
30325 posts
 Online 

Craft Beer - High-ABV is out. Active lifestyles are in.
My thoughts on this was I thought it was the carbs and calories that made people curb or punt not ABV.

Well, now the kiddo can join in for FBD, who knew.

Image: https://i.imgur.com/8h1fuwF.jpg




"The craft brewery origin myth is so cliche by now that it’s a bit mind-numbing. But stay with me, because this one has a twist. At Athletic Brewing, the story is mostly the same, but the beers -- IPAs, lagers, and stouts in handsome boutique labels -- are different. They’re non-alcoholic, and they’re flying off the shelves."

"Baffling, right? I know. “In the craft beer world a decade ago, ‘imperial’ literally ruled, as breweries churned out triple IPAs and 10% versions of every style under the sun,” wrote beer journalist and author Kate Bernot in 2018. (Imperials being bolder, higher-ABV brews in a given style, be it stout or pilsner.) These days, however, everyone does session IPAs, and some upstarts are going even further with low alcohol-by-volume beers specifically targeted at athletes."

"High-ABV is out. Active lifestyles are in. Is non-alcoholic craft beer’s American moment nigh? If Athletic’s runaway success is any indication, there’s another craft revolution coming. And this revolution will be sober."

"Athletic’s non-alcoholic beers have none of those things. Like many craft beers, they have handsome, colorful packaging, and taste downright solid, at least to this journeyman beer writer’s palate. Right now, I’m sipping a full-bodied Athletic golden ale called Upside Dawn, which won a silver medal against alc-beers at a 2018 competition in New York. Athletic’s Upside Dawn also pulls a solid 3.28 on Untappd. After years of spinning dreck slightly buzzed, these days I adhere to a self-imposed “no drinking while writing” rule, for copy’s sake and my editors’ sanity. But hey -- at less than 0.5% ABV, I’m through the beer/looking glass."

thrillist
This post was edited on 6/12 at 8:35 am


Lambdatiger1989
LSU Fan
NOLA
Member since Jan 2012
1646 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
You can have all of mine.


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150
LSUbase13
South Carolina Fan
Mt. Pleasant, SC
Member since Mar 2008
14369 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
If these things actually taste good and not like NA beer, I'll definitely keep them around.


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17
BugAC
LSU Fan
Baton Rouge
Member since Oct 2007
34737 posts
 Online 

re: Craft Beer - High-ABV is out. Active lifestyles are in.
quote:

also pulls a solid 3.28 on Untappd.




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40
The Spleen
Alabama Fan
Member since Dec 2010
24890 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
I'll likely never go NA, but the older I get the more I find around 5% ABV to be my sweet spot.

Though I still love an 11-13% Imperial Stout in the winter.


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60
ragincajun03
LA-Lafayette Fan
Energy Capital of the World, TX
Member since Nov 2007
11893 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
Man...I’ve been telling y’all this for a year now with certain not-to-be-named breweries marketing 9% “Triple IPAs” and 7.4% “Double IPAs”.

I’m anti-watering down my beer.


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30
Saskwatch
Ole Miss Fan
Member since Feb 2016
6320 posts
 Online 

re: Craft Beer - High-ABV is out. Active lifestyles are in.
I enjoy a lower ABV on the water while fishing or general boating.

Every other situation I like something with higher %


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TigerWise
USA Fan
13th Ward
Member since Sep 2010
34275 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
I like a high ABV stout in the morning


Chitown_Badger
Wisconsin Fan
A one drink walk from Wrigley
Member since May 2013
10941 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
I'd like to see some more data before I actually believe "high ABV is out".

And even if it is, fine, more for me.


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scott8811
LSU Fan
Ratchet City, LA
Member since Oct 2014
4697 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
This is hilarious and really interesting movement to me. My facebook is littered with non-alcoholic "distilled mocktail bases" that cost more for a small bottle than bourbon does for a fifth. There have also been OT threads about non-alcoholic bars basically charging $9 for fancy juice!! At first I was like...this is stupid AF...but people are all over it!! These hipsters are playing it perfect... they found a market stupid enough to pay a huge premium for something worth a fraction of that...gotta love capitalism

I doubt these fads last...but go them for cashing in while the gettin is good.


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Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
24596 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
Goes good with high THC.


t00f
New Orleans Saints Fan
Eating Stein’s Deli in the zone
Member since Jul 2016
30325 posts
 Online 

re: Craft Beer - High-ABV is out. Active lifestyles are in.
quote:

Goes good with high THC


that makes sense.


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11
AlxTgr
LSU Fan
Kyre Banorg
Member since Oct 2003
63804 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
One of my craft loving friends came over last Sunday. He brought non-alcohol Heineken. I was quite shocked.


SLafourche07
New Orleans Pelicans Fan
Member since Feb 2008
6165 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.


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21
Pettifogger
Atlanta Braves Fan
Member since Feb 2012
54853 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
quote:

One of my craft loving friends came over last Sunday. He brought non-alcohol Heineken. I was quite shocked.



They are advertising the shite out of non-alcoholic Heineken in Europe. Like big media spots, billboards/street signs, etc. It wouldn't surprise me to see it included in a regular Heineken ad, but it looked like a full on blitz devoted just to that.


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kingbob
LSU Fan
Sorrento, LA
Member since Nov 2010
48978 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
quote:

One of my craft loving friends came over last Sunday. He brought non-alcohol Heineken. I was quite shocked.


One of my friends has recently started drinking this a lot, but that's because he's been an alcoholic since middle school and is trying to ween himself off of drinking since he's about to be a father. It's worked as his alcohol consumption has plummetted over the last few months. He's almost down to being a "light drinker" by Louisiana standards
This post was edited on 6/14 at 9:22 am


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Sgt_Lincoln_Osiris
LSU Fan
The Dirty Dell
Member since Dec 2014
766 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.


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31
SammyTiger
LSU Fan
New Orleans, LA
Member since Feb 2009
35408 posts

re: Craft Beer - High-ABV is out. Active lifestyles are in.
quote:

One of my craft loving friends came over last Sunday. He brought non-alcohol Heineken. I was quite shocked.


Maybe he was too I love with the craft.

Honestly, I really Like craft beer, I really like wine.

If drinking ever became a problem for me I wouldn’t go non-alcoholic, because there are other fine better beverages out there if a mild buzz is taken out of the equation.


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