New bar in STL charges customers by the hour, not by the drink

Vice.com

On Friday, Open Concept celebrated its grand opening, and it launched its, uh, concept too: for $10 an hour, you get all the booze you want. And on Saturdays, it plans to serve bottomless mimosas, unlimited bellinis, and a buffet brunch for 20 bucks an hour.


And yeah, he has a plan for preventing his customers from rolling in, dropping a $10 bill on the bar, and spending the next 59 minutes getting absolutely shitfaced. First, before anyone can book an hour of time at Open Concept—yes, he's banking on everyone's ability to plan ahead—they'll have to create a profile so they can receive a confirmation code.

That code is then used for their drink orders, too. The bartenders know better than to serve a customer more than one drink at a time, and the bar's top-secret system will somehow calculate the appropriate rate of consumption to keep everyone from being overserved. Butler also says that the bartenders will scan everyone's driver's license and "use a patron’s height and weight" to ensure that they're not drinking too much, too fast. (We're predicting that absolutely zero people will be excited about having to tell the bartender their weight just so they can get a third rum punch.)