Disney Studios lost $168.7 million on their woke remake of Snow White

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"Everything woke turns to shite." Donald J Trump

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Disney’s live-action Snow White has become one of the studio’s most talked-about flops, with new filings revealing the film’s enormous costs.

According to the documents, the production ended up costing $336.5 million (£271.1 million), far above what was originally planned. The film starred Rachel Zegler as Snow White and Gal Gadot as the Evil Queen, and was immediately surrounded by controversy.

The backlash intensified when the first trailer introduced Snow White’s computer-generated dwarfs. Fans and critics called them creepy and far from the charming characters in the original cartoon. The trailer quickly became one of the most disliked videos on YouTube, with over a million thumbs down.

Tensions rose further when Zegler added "always remember, free palestine" in a social media post thanking fans for watching the trailer. The film’s producer, Marc Platt, reportedly tried to get her to remove the post, but she refused, leaving it online. She also criticized MAGA supporters and former President Trump in later posts, which further fueled controversy around the film.

When Snow White hit theaters, it struggled to attract audiences. It earned $87.3 million worldwide in its opening weekend, below expectations, and ultimately grossed just $205.7 million. This made it the fifth-lowest performing live-action Disney remake, only ahead of Mulan, 102 Dalmatians, Christopher Robin, and the 1994 Jungle Book.

After the U.K. rebate of $64.9 million (£52.3 million), the net cost came to $271.6 million. With theaters typically keeping about half of box office earnings, Disney likely lost roughly $168.7 million from the movie alone, though merchandise and home video sales may offset some of the loss.

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