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Rogue Ale (Dead Guy Ale) bankrupt, out of business, owes $16 million
Posted on 11/30/25 at 8:12 pm
Posted on 11/30/25 at 8:12 pm
Posted on 11/30/25 at 8:27 pm to weagle1999
Not surprising since they alienated their employees and became known as a shitty place to work
This post was edited on 11/30/25 at 8:38 pm
Posted on 11/30/25 at 8:35 pm to Zappas Stache
When beer was my main source of drinking, I used to enjoy their stuff.
Posted on 11/30/25 at 8:37 pm to weagle1999
Years back, I drank a lot of their Hazelnut Brown Ale. It disappeared from our area for a time. When it returned, I didn’t care for it any more. Not sure if it was me or the beer that changed.
Posted on 11/30/25 at 8:40 pm to weagle1999
That sucks, I like Dead Guy and their Honey Kolsch
Posted on 11/30/25 at 8:41 pm to weagle1999
A $10m judgement sure didn’t help.
Posted on 11/30/25 at 9:20 pm to weagle1999
A little over a decade ago I worked at Coors in Golden. The head of brewing came in to speak to all of us and when asked about craft beer he said it was "a fad". Coors had just started AC Golden and Colorado Native; plus Blue Moon. I thought it was a myopic view of the beer landscape.
AC Golden is no more but led to Casey Brewing in Glenwood. Native is still around, I think. Blue Moon closed their tap room but is also still around.
Breweries here are closing weekly or being bought out and gutted (Great Divide, Upslope, Station 26, Funkwerks).
Coors was right, craft beer was/is a fad. Yeah sure, a few places will survive but most won't.
Beer is dead, long live beer.
AC Golden is no more but led to Casey Brewing in Glenwood. Native is still around, I think. Blue Moon closed their tap room but is also still around.
Breweries here are closing weekly or being bought out and gutted (Great Divide, Upslope, Station 26, Funkwerks).
Coors was right, craft beer was/is a fad. Yeah sure, a few places will survive but most won't.
Beer is dead, long live beer.
Posted on 11/30/25 at 9:48 pm to idontyield
I remember being in Fort Worth about 1979 and having my first Coors beer which was ice cold at some cowboy bar and I thought it was glorious. We still couldn’t buy it east of the Mississippi River so we brought home a few cases in the trunk and you would have thought we were Smokey and the Bandit with our friends. Had a party at a friend’s camp at False River and to this day old friends talk about that beer.
Long time ago but fun to remember.
Long time ago but fun to remember.
Posted on 11/30/25 at 11:08 pm to idontyield
quote:
Coors was right, craft beer was/is a fad. Yeah sure, a few places will survive but most won't.
Disagree. Yes the craft beer market is no longer growing at a 33% rate like it was in the 2010s. It is, however, seeing growth equal to every other business model.
quote:
In 2025, the craft beer market is experiencing mixed growth, with a global market size projected to be between $110.94 billion and $128.94 billion. While overall U.S. craft beer production and brewery counts are declining, the market is showing growth in dollar sales and for smaller, on-site breweries, driven partly by strong consumer demand for premium and non-alcoholic options
Craft beer isn’t dying, it’s just a normal business now. The craft beer boom is dead, and with that goes shitty beer, poor business acumen, and poor standards.
quote:
U.S. market share: Despite the volume decline, craft beer's share of the overall U.S. beer market has remained steady at 13.3% because the total U.S. beer market also shrank. U.S. dollar sales: Retail dollar sales of craft beer increased by 3% in 2024 due to price increases and a stronger performance from onsite sales versus distribution, leading to a 24.7% share of the total beer market's retail dollars.
Posted on 11/30/25 at 11:18 pm to BugAC
Rogue Dead Guy
Green Flash Palate Wrecker
Racer 5
Stone Ruination IPA
Magic Hat #9
Some of the best beers circa 2011.
Green Flash Palate Wrecker
Racer 5
Stone Ruination IPA
Magic Hat #9
Some of the best beers circa 2011.
Posted on 12/1/25 at 8:57 am to weagle1999
Several years ago I got really drunk off Rogue Dead Guy beers in a bar/pizza place in Oxford, MS. Good times.
Don't think I've had one since
Don't think I've had one since
This post was edited on 12/1/25 at 8:57 am
Posted on 12/1/25 at 9:19 am to weagle1999
Sierra Nevada Pale Ale, Abita Amber, and Rouge Dead Guy Ale were my intros into the craft beer world.
frick those guys. Because of them I'm 30 lbs. heavier than I was in college.
frick those guys. Because of them I'm 30 lbs. heavier than I was in college.
Posted on 12/1/25 at 9:24 am to Paul Allen
quote:
Green Flash Palate Wrecker
Racer 5
Stone Ruination IPA
I remember moving to Texas around 2013 and being able to find these on the regular. It was so awesome.
quote:
Magic Hat #9
Magic Hat's IPA might be one of the worst beers I've ever tried.
Posted on 12/1/25 at 9:42 am to Paul Allen
quote:
Stone Ruination IPA
Ruination was good, but Stone Levitation was my favorite. Sometime between 5-10 years ago, stone decided every IPA needed to be 9% ABV. I quit drinking their stuff around then. Levitation was around 4.4%. I think they discontinued it about 10 years ago.
Posted on 12/1/25 at 9:48 am to Paul Allen
quote:
Rogue Dead Guy Green Flash Palate Wrecker Racer 5 Stone Ruination IPA Magic Hat #9
Are you me?

This post was edited on 12/1/25 at 9:50 am
Posted on 12/1/25 at 9:52 am to BugAC
I know the answers will vary depending on the person but to me peak craft beer where it was at its best was around 2009-2015.
Posted on 12/1/25 at 9:59 am to Paul Allen
quote:
peak craft beer where it was at its best was around 2009-2015
The racing to every store in Lafayette trying to find a bottle or two of GOAT in the Machine.
Posted on 12/2/25 at 7:56 am to idontyield
That's disappointing to hear, I was a huge Great Divide fan. Those Yeti stouts were great.
Posted on 12/2/25 at 8:26 am to Martini
quote:
We still couldn’t buy it east of the Mississippi River so we brought home a few cases in the trunk and you would have thought we were Smokey and the Bandit with our friends.
For several years I was married to a gal from Dallas and every time we went to visit her family, my friends in the N.O. area would put in orders for cases of beer. Good thing I had a pickup truck at the time, and I would often return to N.O. with 15-20 cases of Coors stacked in the bed.
My brother-in-law would do the same with Yuengling when he'd head up north for work. Now it's available in every big supermarket in the N.O. area and one of my favorites.
Posted on 12/2/25 at 10:40 am to weagle1999
Dead Guy Ale - one of the few beers I've just never cared for.
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