re: Victoria's Secret no longer woke. Sales are down. Hot chicks are back.

Is that camel on the left?

quote:

---

If that commercial for A1C medication with the dancing little butterball woman would go away, it
Would be great.

---

That's not very progressive of you.

quote:

---

The world is a better place. If that commercial for A1C medication with the dancing little butterball woman would go away, it Would be great.

---

Seriously.

Pharm commercials have gotten awful ESPECIALLY with the damn side effects description.

Wait, nobody wanted to see 200lb women wearing lingerie?

Uh oh. Somebody will make a new terrible song about them and flash mob!

quote:

---

Who would have thought that attractive people sell products and fat, unattractive people repulse people? Especially when it comes to underwear!

---

The company's mistake was thinking 'Fat ugly women can't relate to these beautiful models. They want to see people like them represented.'

That thinking was illogical. I watch a lot of college football. All of those players are more athletic than I ever was. I don't want to see people like me playing college football.

Who knew most fat arse women don't shop at Victoria's Secret???

Screw companies that go woke and try to walk it back. Not forgiven. I don't shop there though...

quote:

---

Cathaleen Chen reported that the brand’s efforts to promote inclusivity – which included making LGBTQ pro women's soccer player and outspoken leftist Megan Rapinoe, as well as a transgender woman, brand spokesmodels and getting rid of its famous "Angels" supermodels – gained "favorable reviews from online critics [but] never translated into sales."

---

This describes most of Hollywood and entertainment in general as well. It turns out, buzz from activists on Twitter does not equate to ticket sales, or merchandise sales. We saw it happen in real time with Bud Light when the VP stated point blank she disliked the actual customers.

This all goes back to ESG, CEI etc scores. sure, there are activists that have breached the walls of these companies that are true believers and don't give a single frick about sales, just the message...but a lot of them are just trying to go along to get along and consumers have to FORCE THEM to drop this stuff. Complaining and still buying their product is pointless.

quote:

---

The company's mistake was thinking 'Fat ugly women can't relate to these beautiful models. They want to see people like them represented.'

That thinking was illogical. I watch a lot of college football. All of those players are more athletic than I ever was. I don't want to see people like me playing college football.

---

Correct. And advertising is more about brand awareness and constant bombardment. If you bombard viewers with unpleasant imagery they will simply not watch and ignore, thus guaranteeing all the money you spent on the ad is wasted because people don't want to see or think about your brand because it is ugly.

It's really not rocket science and these big corporations are failing at basic stuff that was figured out decades ago.

I've done worse than the bottom 3.