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How big of a hit did Bud Light take on the new campaign?

Posted on 4/9/23 at 7:47 pm
Posted by theantiquetiger
Paid Premium Member Plus
Member since Feb 2005
19736 posts
Posted on 4/9/23 at 7:47 pm
Anyone know the numbers? I was just wondering.
Posted by TomJoadGhost
Alabama
Member since Nov 2022
1003 posts
Posted on 4/9/23 at 7:48 pm to
Eleventy thousand billion dollars.
Posted by Sun God
Member since Jul 2009
45421 posts
Posted on 4/9/23 at 7:48 pm to
No one in America has bought a bud light in almost a week
Posted by SuperflyLSU
Baton Rouge
Member since Jan 2014
992 posts
Posted on 4/9/23 at 7:48 pm to
Another thread on this topic! My Easter Sunday is now complete
Posted by fallguy_1978
Best States #50
Member since Feb 2018
50553 posts
Posted on 4/9/23 at 7:48 pm to
Stock is trading near a 52wk high.
Posted by Geralt of Rivia
Member since Jan 2023
282 posts
Posted on 4/9/23 at 7:49 pm to
Hopefully enough to disused other companies from promoting self mutilation and gender dystrophy
Posted by Froman
Baton Rouge
Member since Jun 2007
36755 posts
Posted on 4/9/23 at 7:50 pm to
Like anything, numbers will dip gif a bit then go right back to where they were. Too big of a brand to suffer and people have very short memories.

Still think it was an unwise decision because they had absolutely nothing to gain.
Posted by FlyinTiger93
Member since May 2010
3719 posts
Posted on 4/9/23 at 7:51 pm to
It is a calculated risk. Didn’t hurt Nike’s bottom line when they chose the road less traveled.
Posted by theantiquetiger
Paid Premium Member Plus
Member since Feb 2005
19736 posts
Posted on 4/9/23 at 7:52 pm to
quote:

Like anything, numbers will dip gif a bit then go right back to where they were. Too big of a brand to suffer and people have very short memories. Still think it was an unwise decision because they had absolutely nothing to gain.


This is my thought as well.
Posted by Jack Daniel
Gold member
Member since Feb 2013
26488 posts
Posted on 4/9/23 at 7:54 pm to
The ESG credit will be worth more than the few sales they lose
Posted by crewdepoo
Hogwarts
Member since Jan 2015
10068 posts
Posted on 4/9/23 at 7:57 pm to
They probably got a boost. Everyone was talking about them
Posted by 0x15E
Outer Space
Member since Sep 2020
13473 posts
Posted on 4/9/23 at 7:58 pm to
Man, for a bunch of dudes who hate woke companies, y’all sure are ate up by them.
Posted by notiger1997
Metairie
Member since May 2009
59547 posts
Posted on 4/9/23 at 7:59 pm to
I will run the numbers and get back to you by tomorrow morning
Posted by mattz1122
Member since Oct 2007
53551 posts
Posted on 4/9/23 at 8:01 pm to
Going broke like the NFL
Posted by Giantkiller
the internet.
Member since Sep 2007
21819 posts
Posted on 4/9/23 at 8:01 pm to
quote:

Like anything, numbers will dip gif a bit then go right back to where they were. Too big of a brand to suffer and people have very short memories. Still think it was an unwise decision because they had absolutely nothing to gain.


Agreed. It’s not going to put them out of business but the real question is whether they do something like this again soon. If real, dyed in the wool rednecks begin to completely see the brand as a constant virtue signaler, I could see them eventually losing ground to companies that maybe don’t foster this kind of bullshite.
Posted by supatigah
CEO of the Keith Hernandez Fan Club
Member since Mar 2004
88183 posts
Posted on 4/9/23 at 8:02 pm to
it will take a while to show up but buying and drinking bud light has become a joke
Posted by Sus-Scrofa
Member since Feb 2013
8832 posts
Posted on 4/9/23 at 8:03 pm to
Won’t take a long term hit without a more coordinated effort.

I bet there are people today who are mad at AB, but ended up at a function where Bud light is all they had.

And their wanting a beer overcame their anger. Repeat that over and over and the boycott fails.
Posted by TheIndulger
Member since Sep 2011
19239 posts
Posted on 4/9/23 at 8:04 pm to
quote:

Agreed. It’s not going to put them out of business but the real question is whether they do something like this again soon. If real, dyed in the wool rednecks begin to completely see the brand as a constant virtue signaler, I could see them eventually losing ground to companies that maybe don’t foster this kind of bullshite.


And what are said rednecks going to do when all the beer companies are doing this?
Posted by SuperSaint
Sorting Out OT BS Since '2007'
Member since Sep 2007
141082 posts
Posted on 4/9/23 at 8:04 pm to
quote:

but buying and drinking bud light has become a joke
same as it was last week or last decade
Posted by BregmansWheelbarrow
Member since Mar 2020
2858 posts
Posted on 4/9/23 at 8:04 pm to
quote:

Going broke like the NFL


I’d jump at the chance to go broke like the nfl.
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