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re: How big of a hit did Bud Light take on the new campaign?

Posted on 4/9/23 at 8:05 pm to
Posted by Jake88
Member since Apr 2005
68346 posts
Posted on 4/9/23 at 8:05 pm to
Likely none.
Posted by Springlake Tiger
Uptown
Member since Aug 2006
15531 posts
Posted on 4/9/23 at 8:08 pm to
About tree fiddy
Posted by USMCguy121
Northshore
Member since Aug 2021
6332 posts
Posted on 4/9/23 at 8:09 pm to
Whatever they lost they'll recoup over time probably.

I can tell you one thing though

they gained zero new customers. trans and progs turn their nose up at bud light. you can be an 'ally' all day, but that won't make them buy your products.


See: Disney's woke arse movies failing over and over. Strange world, Lightyear, trying to capture demographics that don't watch kids movies.


So while they won't go broke, they lost money attempting to capture a market share that was never gonna buy their shite in the first place.
This post was edited on 4/9/23 at 8:09 pm
Posted by Sun God
Member since Jul 2009
44874 posts
Posted on 4/9/23 at 8:10 pm to
quote:

And what are said rednecks going to do when all the beer companies are doing this?

The high life girl is being replaced by Caitlin Jenner smdh
Posted by dbeck
Member since Nov 2014
29453 posts
Posted on 4/9/23 at 8:10 pm to
Somewhere around Dixie Chicks level of outrage.
Posted by supatigah
CEO of the Keith Hernandez Fan Club
Member since Mar 2004
87477 posts
Posted on 4/9/23 at 8:11 pm to
quote:

same as it was last week or last decade


for some sure, I dont like it, but the rednecks like it and now drinking it makes them a target for jokes from their buddies

This post was edited on 4/9/23 at 8:17 pm
Posted by lsumailman61
Gulf Shores
Member since Oct 2006
7600 posts
Posted on 4/9/23 at 8:15 pm to
The beer reps and deliver guys I talked to are about to jump ship due to the brutal abuse and jokes that are getting thrown at them.
Posted by GeauxxxTigers23
TeamBunt General Manager
Member since Apr 2013
62514 posts
Posted on 4/9/23 at 8:22 pm to
quote:

And what are said rednecks going to do when all the beer companies are doing this?


Then some enterprising individual will develop a cheap beer to sell to those rednecks.

It’s like you people have never heard of capitalism.
Posted by nolatiger711
Metairie, LA
Member since Oct 2009
770 posts
Posted on 4/9/23 at 8:26 pm to
They will probably sell more because people will move on and have to restock all their beer they threw away on Tiki's Tok.
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
134871 posts
Posted on 4/9/23 at 8:28 pm to
quote:

The beer reps and deliver guys I talked to are about to jump ship due to the brutal abuse and jokes that are getting thrown at them.


Sounds like lsunurse has a great employment opportunity!!
Posted by TheSadvocate
North Shore
Member since Aug 2020
3828 posts
Posted on 4/9/23 at 8:28 pm to
quote:

No one in America has bought a bud light in almost a week


I can't figure out why... It's not like their target audience HAS NEVER BOUGHT (AND DOESN'T DRINK) BEER BEFORE on top of your current (pronounced: EX) clientele being 99.9% straight white males.
Posted by Mr Happy
Member since May 2019
1069 posts
Posted on 4/9/23 at 8:34 pm to
I only drink Bud Light when it's the only beer in the cooler at some kid's birthday party. As much as I'd like to boycott it, the next time I'm watching the brats in the bounce house and chatting with the soccer moms, I'm still drinking the Bud Light if it's all they got.
This post was edited on 4/9/23 at 8:38 pm
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
134871 posts
Posted on 4/9/23 at 8:36 pm to
quote:

I can't figure out why... It's not like their target audience HAS NEVER BOUGHT (AND DOESN'T DRINK) BEER BEFORE on top of your current (pronounced: EX) clientele being 99.9% straight white males.

These people think Twitter is real life and base their marketing on that. They're the quintessential bubble-dwellers who convince executives who have absolutely no stake or experience in the companies they preside over.
Posted by Tyga Woods
South Central Jupiter Island, FL
Member since Sep 2016
30190 posts
Posted on 4/9/23 at 8:36 pm to
You’ll be able to pick up cases of bud light vv cheap at estate sales in the months to come.
Posted by zippyputt
Member since Jul 2005
5781 posts
Posted on 4/9/23 at 8:41 pm to
Don’t know, don’t care. I haven’t bought that foreign owned company’s swill in 25 years. Too many local and small breweries available to drink that.
Posted by thejuiceisloose
UNO Fan
Member since Nov 2018
4192 posts
Posted on 4/9/23 at 8:42 pm to
It was not a campaign….. Bud Light made a custom can and sent it to the person….that’s not an ad campaign…. In 3 months very few people will remember this
Posted by OweO
Plaquemine, La
Member since Sep 2009
113983 posts
Posted on 4/9/23 at 8:44 pm to
A friend of mine who owns a Daquiri shop told him that Thursday his bartender told him that anyone who orders bud light she was going to tell them they were out. He told her that shite is already paid for and she serves them whatever makes them happy.

He said as for as he could tell, his regular who drink it didn't give a shite... That some of them probably had no idea about the whole trans thing.
Posted by Jim Rockford
Member since May 2011
98229 posts
Posted on 4/9/23 at 8:47 pm to
I wouldn't know anything about it if not for this board. I don't watch cable news and nobody I know IRL is talking about it.
Posted by CaptSpaulding
Member since Feb 2012
6512 posts
Posted on 4/9/23 at 8:51 pm to
People wildly underestimate the reach of their distribution. A bunch of guys stop buying 12 packs because they are big mad, and it doesn’t even make a blip. Those same guys are still going to buy a bud light the next time they are at a bar/ball game/event when it’s all they have.
Posted by NawlinsTiger9
Where the mongooses roam
Member since Jan 2009
34913 posts
Posted on 4/9/23 at 8:57 pm to
Nothing that’ll matter long term
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