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Scoop: Bud Light execs are furious

Posted on 4/4/23 at 2:58 pm
Posted by anc
Member since Nov 2012
18207 posts
Posted on 4/4/23 at 2:58 pm
LINK

Anheuser Busch insider tells me execs are angry at release of Dylan Mulvaney can

It wasn’t posted on any AB/BL social medias & the leading theory is that a Leftist manager secretly did it on their own to push trans agenda



Second reply gets it:

Which is exactly the kind of rumor a skilled marketing team would circulate to attempt to walk back a monumental flop of a marketing campaign.

"What?...that craziness?.....definitely wasn't us...."

This post was edited on 4/4/23 at 3:00 pm
Posted by teke184
Zachary, LA
Member since Jan 2007
96902 posts
Posted on 4/4/23 at 2:59 pm to
Theoretically, this is how you get blackballed from an industry.

In practice, they will catch on with some tranny loving company elsewhere.
Posted by lsaltee
poppin a tent, roastin marshmellows
Member since Sep 2007
3634 posts
Posted on 4/4/23 at 3:00 pm to
they should be furious about the shite beer they put out
Posted by RAB
Member since Aug 2019
1027 posts
Posted on 4/4/23 at 3:02 pm to
Whatever. This is just like the Vatican doing damage control after Il Papa says something semi-heretical. Nothing will change.
Posted by HailToTheChiz
Back in Auburn
Member since Aug 2010
49189 posts
Posted on 4/4/23 at 3:03 pm to
This is crap. Bud light is already crap beer.
Posted by LSUbest
Coastal Plain
Member since Aug 2007
11568 posts
Posted on 4/4/23 at 3:03 pm to
quote:

a Leftist manager secretly did it on their own to push trans agenda


Yea, R I G H T.

Change the name to But Light.
Posted by laxtonto
Member since Mar 2011
1938 posts
Posted on 4/4/23 at 3:03 pm to
This has all the hallmarks of the plow back Gillette had over the trans shaving ad.

If this was done without permission, screw being fired & start worrying about fraud charges.
Posted by scrooster
Resident Ethicist
Member since Jul 2012
38017 posts
Posted on 4/4/23 at 3:04 pm to
It's too late for Anheuser-Busch. They stepped-in-it too deep. The meme wars are in motion.

Posted by POTUS2024
Member since Nov 2022
12169 posts
Posted on 4/4/23 at 3:04 pm to
We're to believe a major ad campaign was done in the dark and executives had no knowledge? This is absurd. Shareholders should demand all executives resign immediately.
Posted by Hetfield
Dallas
Member since Jun 2013
7197 posts
Posted on 4/4/23 at 3:05 pm to
Too late. No sympathy from me. Stop hiring leftists who apparently have the power to do something like this
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
135220 posts
Posted on 4/4/23 at 3:06 pm to
I find it extremely unlikely that the execs at bud light had no clue about this campaign.



Let us not forget....



Posted by tivey6301
Member since Jul 2011
2001 posts
Posted on 4/4/23 at 3:07 pm to
They just admitted what we all already knew, The stuff in bud light cans is actually water that identifies as beer.
Posted by Giantkiller
the internet.
Member since Sep 2007
20680 posts
Posted on 4/4/23 at 3:07 pm to
quote:

Anheuser Busch insider tells me execs are angry at release of Dylan Mulvaney can



I'll believe it when I see somebody get CANNED over it.

Honestly though, I could see some upper level people being like "WHAT THE frick HAVE YOU DONE?!" ala Logan Roy to some underlings.

But like Gilette did with their dumb bullshite: sometimes you frick around, sometimes you find out.
Posted by thenza
Member since Sep 2013
826 posts
Posted on 4/4/23 at 3:08 pm to
I hope people keep buying their beers.

Coors Banquet is dirt cheap and vastly superior. I’d prefer no price hikes because of a surge in demand.
Posted by Robin Masters
Birmingham
Member since Jul 2010
30189 posts
Posted on 4/4/23 at 3:08 pm to
It was their fault for having grooming tranny sympathizers on their staff.
Posted by Stuttgart Tiger
Branson, MO
Member since Jan 2006
14666 posts
Posted on 4/4/23 at 3:09 pm to
This is worse than when Coca-Cola introduced New Coke.
Posted by kengel2
Team Gun
Member since Mar 2004
31085 posts
Posted on 4/4/23 at 3:10 pm to
quote:

It wasn’t posted on any AB/BL social medias & the leading theory is that a Leftist manager secretly did it on their own to push trans agenda



I dont believe this for a second.
Posted by mikeytig
NE of Tiger Stadium
Member since Nov 2007
7138 posts
Posted on 4/4/23 at 3:11 pm to
Wealthy elites trying to secure their spot in the NWO hierarchy.
Posted by Lsuhoohoo
Member since Sep 2007
95086 posts
Posted on 4/4/23 at 3:12 pm to
Oh bullshite.

They alienated their entire consumer base with some woke queer pandering garbage and they're now trying to damage control it by distancing themselves and pinning it on a rogue employee.
Posted by McChowder
Hammond
Member since Dec 2006
5283 posts
Posted on 4/4/23 at 3:13 pm to
quote:

Second reply gets it:

Which is exactly the kind of rumor a skilled marketing team would circulate to attempt to walk back a monumental flop of a marketing campaign.

"What?...that craziness?.....definitely wasn't us...."

Anybody with common sense would know that would be impossible.

* project management
* design team
* distribution
* marketing
* accounting
* exec level approval

You're talking several hundred (at the very least) across multiple teams with budget approval of a large non-capex expense. Whoopsie daisy ain't going to cut it.
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