re: New Gillette commerical invokes #MeToo, blames men for everything.

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American women are out of control. I may turn to other countries for a wife. Sad part is their stupid dogmatism is getting spread through social media

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American white women would be more accurate.

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Called it...

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Whatever it is it's divisive. Basically just trying to piss men off which in turn makes them pissed off at the world and they'll probably blame women for it which is prevalent on this site at least (seriously, it is) so basically just a big push to get people riled up- yippee GO GILLETTE!

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I got a different message than the OP. yes, it did say that boys will boys is not acceptable but it ends with a positive message - men can do better.

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I would have to watch the video again. And I don't want to give them the gratification click. But I think their message is that WHITE men can do better. I don't see a whole lot of POC representation on the side they are demonizing. I could be wrong though.

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However, they, like any company, make big mis-steps from time to time. In fact, their men's shaving business has made more than it's fair share in recent years, mostly around their pricing and economic models. They've actually somewhat run Gillette into the ground since they bought it 13 years ago; there isn't a chance in hell that their men's shaving business is worth anywhere close to $57B + risk of capital after 13 years.

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Yeah gillette has come under intense price pressure from a variety of source. They have a minimally differentiated offering, and that has caused them a lot of problems.

This doesn't mean they don't market test their advertising though. It just means they got caught with their pants down with regards to the competition.

yeah like i said that if you think that's an effective ad, your brain is already gone

they just picked too many targets

if they had just done a #MeToo one based around improper sexual behavior? sure. fine. good

but they didn't. they just tried to lump a bunch of random shite in there, some of which isn't even bad (2 kids roughousing). i have no idea what, specifically, i am supposed to do

ultimately that kind of vague, subjective standard is the tool of the SJW/Big Left, but ads aim to hit the exact opposite as that standard (simple, direct, focus on the product)

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The only black guys in the videos were the ones correcting the evil white guys too

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Noticed that too.

ETA: I switched to Harry’s a year ago. Now I get why Gillette sells vibrating handles....

Flamingo jumping on that marketing...

This is the most condescending bullshite I've ever seen. Obviously, the boss randomly putting his hand on that girl's shoulder was awkward as all get at, but there was so much wrong with this video, it's hard to know where to start.

I think the reason this stuff happens is that women are writing it. Women don't flirt with men the same way that men flirt with women. Girls don't fight other girls the same way that boys fight with other boys. The same is true for teasing. Women see boy behavior and analyze it through their girl filter without realizing that maybe, just maybe, there is a different motivation, different end-game, and different set of expectations for boys.

When girls fight, they DO NOT become friends. The opposite is typically true for boys. Boys challenge one-another and scrap FOR FUN! Fighting is how boys earn respect from one-another. Fighting is simply the retaliation of last resort for girls.

Men pick-on one-another often for camaraderie. It's a joke designed to see if another boy has the humility to not take it personally and the creativity and humor to come up with a comeback. It's not meant to insult or destroy, but rather to bond. Women insult a person directly ONLY to destroy. Men only do so rarely.

As for the dude who saw the hot girl and wanted to try and spark a conversation with her getting scolded for it, that's f&%king stupid. I literally watched a friend of mine pull that exact move (see a random girl walk by, hurry up to catch up with her, spark a conversation by introducing himself, commence flirting, ect.) Friday night and got the girl's number in no time. Women like guys who are confident, bold, and can spit game. Not every girl will react positively to that, but it's on the girl to shut that behavior down. Why? Because a lot of girls LOVE it. The only way to find the girls that love it is to try it on the ones you see that seem worth the high rate of rejection to try. Even the most desirable guys only succeed in getting a girl's number at the first meeting less than 10% of the time. You miss 100% of the shots you don't take. Women RARELY initiate, so guys MUST spark conversations with random strangers or they will never meet anyone. If guys don't initiate, women can't meet those guys either. Scolding this behavior is bad for both sexes.

I could rant on the idiocy in this ADVERTISEMENT FOR MEN'S SHAVING PRODUCTS all day long, but if I had been a user of their product, I would literally never buy it again. This applies to literally any consumer product with readily available alternatives: if you try to virtue signal and shame me for ANY reason, especially contrived political causes, I WILL NEVER BUY YOUR PRODUCT AGAIN!!!! If you insert politics where it doesn't belong NO MATTER WHAT YOUR POLITICAL STANCE, I will never buy your product again!

STOP INSERTING POLITICS, especially stupid, condescending, hateful rhetoric as seen in this ad, INTO EVERYTHING!!!!

/pol/ is all over this...

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Called it...

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No one is blaming women for anything except for their constant game of blaming men for everything.


There's no "mens march", theres no male movements out there that can even compare to the back patting self-immolating female movements.


Present day feminism blames men for everything and that's a fact.

I think Gillette and all these firms blaming men for all of society's evils have rocks in their heads.

By attributing all wrongdoing to men, that automatically creates a victim class en masse of one of the two scientifically and traditionally recognised genders. That's the most anti-feminist thing possible.

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By attributing all wrongdoing to men, that automatically creates a victim class en masse of one of the two scientifically and traditionally recognised genders. That's the most anti-feminist thing possible.

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