re: New Gillette commerical invokes #MeToo, blames men for everything.

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Even beyond marketing campaigns, I do (still) think their products are superior. DSC and Harry's kind of suck. P&G has poor, poor job in educating the customer.

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I don't think consumers are able to be educated on the matter. I think its a very fine distinction that most people won't completely understand.

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They are typically very smart and fairly savvy, but that company is certainly not immune to stupid decision-making, and many of them will tell you that.

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oh absolutely. THey fricked up on Duracell.

The reality is that P&G is the gold standard for brand management in CPG.

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. They're liable to GE themselves right out of their heritage if they continue.

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CPG is a very tough industry and getting tougher. P&G has a historical dominant market position but the market is highly fragmented. I don't think this particular play is a bet your business type of play. I think the only ones that will get really riled up is the far right / MRA / Red pill crowd.

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I think the only ones that will get really riled up is the far right / MRA / Red pill crowd.

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Only?

That’s a huge group of customers.

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That’s a huge group of customers.

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Not really, they are dwarfed by surburban wives who probably buy their husband's razors anyway.

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You think suburban MARRIED women subscribe to this claptrap?

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I would put them in the category of not paying attention, regardless of whether they care or not.

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I think the only ones that will get really riled up is the far right / MRA / Red pill crowd.

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They asked the question "Sexual assault, bullying, violence, is that the best a man can get?"

I think anyone but man hating women and the men who whip themselves for being men takes issue with this. Look at the dislike:like ratio, its hovering around 9 or 10:1.

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It's a lot more complicated than that, and shaving, in particular, is not the market to be doing that. Wives and girlfriends are not making razor decisions for their men, for the most part.

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I mean sure. Men are probably buying the handles, but the refills? I bet that most of the time the women pick them up.

I really doubt there is much downside to this campaign. I could be totally wrong but I feel like this is one of those things that just riles up a certain segment and they eventually forget about it.

ftr, I don't use gillette products. I use Dorco, which is good enough for me and costs about 30% of gillette.

Just watched for the first time...

This is completely different than the Colin shite with Nike... Nike just said stand for what you believe in and never actual said they support BLM or Kaps bullshite.

Gillette is straigh up telling you they think men are inherently bad people and you need to change.

Bold move... And by what they are doing on the YouTube comments, its pretty apparent they realized they fricked up. They are purging all negative comments.

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I mean sure. Men are probably buying the handles, but the refills? I bet that most of the time the women pick them up.

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Yes, but the handle-and-razor economic model is well known in marketing. The handle choice is driving purchase decision for everything else. You aren't purchasing Harry's blades with a Gillette razor.

There are lots of other economic models along those lines (in fact, it's called the "razor and blades model"): printers, lots of industrial equipment, software, video games, etc., etc. The operating system decision (the handle) gives the lock in needed for the products that drive the margins.

Men make that OS decision, not the women, for shaving.

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I really doubt there is much downside to this campaign. I could be totally wrong but I feel like this is one of those things that just riles up a certain segment and they eventually forget about it.

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Strongly, strongly disagree. This one has some staying power. Again, it's not even necessarily what I think they were going for in the underlying message (don't be an a-hole); it's the execution of it. It takes deft marketing execution to be able to pull something off (like what Nike did) that touches on sensitive political issues. P&G just flopped and failed (or intentionally burned a not insignificant segment of their customer base). You're starting to see some mainstream outlets come out with commentary in the last few hours that more or less is saying "Maybe this wasn't P&G's best idea...".

As a woman, I see a company that is trying to suck up.

Rape, sexual assault, and sexual harassment are deplorable.

This commercial was goofy pandering to public opinion by a company that has had too many problems of its own.