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re: How bad is the Cracker Barrel frick up?

Posted on 8/22/25 at 8:36 am to
Posted by LSUTANGERINE
Baton Rouge and Northshore LA
Member since Sep 2006
37725 posts
Posted on 8/22/25 at 8:36 am to
The meltdown from a simple logo change is a site to behold.
Posted by Vacherie Saint
Member since Aug 2015
45998 posts
Posted on 8/22/25 at 8:44 am to
Someone made the connection between these woke female executives like the Bud Light executive and this Cracker Barrell CEO.

Essentially these woke boards, in the interest of DEI, hire these out of touch liberal white women to run companies making products, they themselves would never be caught dead using. That bitch was running a restaurant chain she likely never patronized prior to getting the job there. Just like the lady at Bud Light. Does anyone think this hag enjoys drinking Bud Light? Yet she’s in charge of marketing.
Posted by Tridentds
Sugar Land
Member since Aug 2011
23406 posts
Posted on 8/22/25 at 8:48 am to
quote:

a simple logo change is a site to behold.


You do understand this is much more than a logo change? Had they just changed the logo most would be unaware of the change. It's the tip of the spear... started with their promotion of LGBTQ in 2023.

People have had enough of this kind of shite. Either you didn't know what this is really about or you are being intellectually dishonest.
Posted by wareaglepete
Lumon Industries
Member since Dec 2012
17401 posts
Posted on 8/22/25 at 8:49 am to
I heard someone this morning talking about some of their new menu items as well like Grandma's gender sampler breakfast.

I have to say my favorite was the Black Lives Matter biscuits. Said after you eat all these biscuits, you won't be able to breathe.
Posted by hogcard1964
Alabama
Member since Jan 2017
17280 posts
Posted on 8/22/25 at 8:50 am to
They'll end up firing the skank, but they'll still sink. Their food blows anyway.
Posted by 3nOut
I don't really care, Margaret
Member since Jan 2013
31738 posts
Posted on 8/22/25 at 8:51 am to
Posted by bamaguy17
Member since Jul 2022
1242 posts
Posted on 8/22/25 at 8:52 am to
quote:

After I left, they descended further and ignored their prep area where sides were made by hand in favor of instant or pre-made sides.

I know it saves so much time and money by reducing waste. But canned and frozen vegetables are terrible. Anyone reading this that may own a food truck or restaurant, frozen peppers and onions are an abomination compared to fresh. You can not serve tacos, philly cheesesteak, etc with frozen. Sorry for the tangent but it must be said.
Posted by VOR
Member since Apr 2009
67332 posts
Posted on 8/22/25 at 8:54 am to
I may have seen the inside of a C.B. exactly once,
so this whole thing is a nonevent for me…
Posted by prouddawg
Member since Sep 2024
6884 posts
Posted on 8/22/25 at 8:56 am to
quote:

Did you not see the election? People are tired of this woke shite.


That’s why I’m grinning ear to ear about such as this and tranny cheerleaders. It can’t do anything but help in the midterms.
Posted by LSUTANGERINE
Baton Rouge and Northshore LA
Member since Sep 2006
37725 posts
Posted on 8/22/25 at 8:57 am to
quote:

I heard someone this morning talking about some of their new menu items as well like Grandma's gender sampler breakfast.

Be careful. People will actually believe this.
Posted by tigerfoot
Alexandria
Member since Sep 2006
60622 posts
Posted on 8/22/25 at 9:00 am to
It will be a big nothing burger, now what they need to do now is a bit of a menu modernization, not leave their roots but a couple new options may be in order. I personally like Cracker Barrell, I am kinda offended by the term Cracker, but I persevere.

My wife assumes we will all be in the hospital for stents if we eat there, so we never go together. I
Posted by Ozarkshillbilly
Missouri Ozarks
Member since Apr 2025
375 posts
Posted on 8/22/25 at 9:01 am to
This is what happens when a large business hires people who do NOT patronize that business. CEO lady wants to revamp something she's probably never set foot in. One look at her and I can tell she's never had a chicken fried steak or chicken and dumplings. Marketing lady who never tasted Bud Light wants to make it less of a "Frat" beer.

I don't recall a single lesson in marketing that had, "start with alienating your base customer and go from there" as a good plan.
Posted by roadGator
Member since Feb 2009
154433 posts
Posted on 8/22/25 at 9:01 am to
She is Jewish in case anyone was wondering about that name.
Posted by LSUTANGERINE
Baton Rouge and Northshore LA
Member since Sep 2006
37725 posts
Posted on 8/22/25 at 9:03 am to
quote:

You do understand this is much more than a logo change? Had they just changed the logo most would be unaware of the change.

quote:

Cracker Barrel has begun changing its restaurant walls as part of a broader rebrand and remodel to attract younger crowds, moving from its traditional cluttered, rustic decor to crisp white walls, lighter paint, and streamlined, modern farmhouse aesthetics. This update includes decluttering the walls to create a more "open" feel, with some former lattice dividers replaced by bookcases holding fewer items.




This post was edited on 8/22/25 at 9:06 am
Posted by SlidellCajun
Slidell la
Member since May 2019
15906 posts
Posted on 8/22/25 at 9:03 am to
Why ?

The brand was iconic without any words but now it’s only words

Posted by wareaglepete
Lumon Industries
Member since Dec 2012
17401 posts
Posted on 8/22/25 at 9:04 am to
Seriously though, it wasn’t just a logo change. They are changing the whole restaurant.
Posted by LSUTANGERINE
Baton Rouge and Northshore LA
Member since Sep 2006
37725 posts
Posted on 8/22/25 at 9:08 am to
Yes, I’m aware that they’re changing the walls and decluttering. No one‘s children will be going gay or trans by eating there.
quote:

Cracker Barrel has begun changing its restaurant walls as part of a broader rebrand and remodel to attract younger crowds, moving from its traditional cluttered, rustic decor to crisp white walls, lighter paint, and streamlined, modern farmhouse aesthetics. This update includes decluttering the walls to create a more "open" feel, with some former lattice dividers replaced by bookcases holding fewer items.

Posted by LSUTANGERINE
Baton Rouge and Northshore LA
Member since Sep 2006
37725 posts
Posted on 8/22/25 at 9:09 am to
quote:

Why ? The brand was iconic without any words but now it’s only words

From a business point of view, the boomers it attracts will be dying out. They are targeting a younger crowd.
Posted by wareaglepete
Lumon Industries
Member since Dec 2012
17401 posts
Posted on 8/22/25 at 9:10 am to
Well, tell them good luck.
Posted by Ag Zwin
Member since Mar 2016
25092 posts
Posted on 8/22/25 at 9:11 am to
quote:

From a business point of view, the boomers it attracts will be dying out. They are targeting a younger crowd.


Ahh. Good point.

If only there was a way to make young people into old people.
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