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Started By
Message
Cracker Barrel restricts business trips amid sales slump
Posted on 2/1/26 at 6:44 pm
Posted on 2/1/26 at 6:44 pm
quote:
The message from Cracker Barrel management went down for some like a stale biscuit.
Employees should postpone work travel until later this year, when the Southern-themed restaurant chain hopes to start recovering from a steep sales slide. But if workers must hit the road, management said, they should fuel up on the chain’s own meatloaf and country fried steak.
quote:
Cracker Barrel has instructed employees to delay work travel following a notable drop in sales. If travel is unavoidable, the company wants staff to dine at nearby Cracker Barrel locations. The news comes as more companies try "travelscrimping" to cut costs, The Wall Street Journal reports. Earlier this month, Cracker Barrel announced plans to lay off several dozen corporate employees after the chain reported a steep decline in quarterly sales and profit.
The humanity... being forced to enter Cracker Barrel... much less eat there must be a fate worse than death to the woke minions who attempted to rebrand it.
New saying, Go woke... Forced to eat at Cracker Barrel...
Oh how they underestimated in 2025..
quote:
"People like what we're doing," Julie Felss Masino told "GMA" on Tuesday, in response to the shift to more modern country touches. "Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow -- the things that you love are still there. We need people to choose us, and we want people to choose us."
Masino added that at a recent on-site meeting with managers in Florida, the "No. 1 question I got asked was, 'How can I get a remodel, when can I get a remodel, and how do I get on the list?'"
"The buzz is so good, not only from our customers, but from our team," she said.
Masino also announced the company's new campaign on Tuesday, dubbed "All the More," which she said "highlights how people feel about Cracker Barrel."
5 months later...
quote:
The chain continues to face challenges stemming from a “disastrous” rebrand in 2025, which involved a new logo and plans to modernize its restaurant interiors.
The rebrand and subsequent menu alterations provoked significant customer backlash, resulting in a reported $94 million loss in market value and the company ultimately abandoning the proposed changes.
Hmm wonder why...
12
Posted on 2/1/26 at 6:46 pm to Narax
Sammy Hagar - the Red Rocker
Cracker Barrel - the Rainbow Rocker
Cracker Barrel - the Rainbow Rocker
This post was edited on 2/1/26 at 6:50 pm
Posted on 2/1/26 at 6:47 pm to Narax
Here's a pro tip for you dumb arse BA and marketing majors who are just coming into the world: if it ain't broke, don't fix it.
Posted on 2/1/26 at 6:49 pm to Narax
quote:
Earlier this month, Cracker Barrel announced plans to lay off several dozen corporate employees
Does this include the bitch with the glasses???
Posted on 2/1/26 at 6:49 pm to RollTide1987
quote:
Here's a pro tip for you dumb arse BA and marketing majors who are just coming into the world: if it ain't broke, don't fix it.
But it was broke. They mis-diagnosed how to fix it.
Posted on 2/1/26 at 6:54 pm to Smeg
quote:
Does this include the bitch with the glasses???
Nope I bet she refuses to eat there still.
Posted on 2/1/26 at 6:55 pm to Narax
Hell yeah!
Heading to Crackhead barrel now!
Heading to Crackhead barrel now!
Posted on 2/1/26 at 6:56 pm to Narax
The board of directors elected to keep her as CEO like 3 months ago.
The company would be better led by an illiterate hillbilly living on a mountain.
The company would be better led by an illiterate hillbilly living on a mountain.
Posted on 2/1/26 at 6:57 pm to Jorts R Us
quote:
But it was broke. They mis-diagnosed how to fix it.
From 2006-2019 it was flat, 2020 broke all of dining out. They had been steadily regaining sales until at least 2022.
Not broke by a long shot.
It's just another in a long line of people who hate the original thinking they can make it more like what their social circle wants.
Now it's actively shrinking as none of their social circle would be caught dead walking into one.
Posted on 2/1/26 at 6:59 pm to Narax
profits down or up i'd require the same thing. if i owned marriott i'd require my work travel employees to stay in marriotts, too. owned hertz...you see where i'm going with this
Posted on 2/1/26 at 7:05 pm to Narax
quote:
Not broke by a long shot.
You showed that revenue stayed relatively steady. Now look at their margins. It's been broken, but the re-brand was absolutely the wrong corrective course.
Posted on 2/1/26 at 7:21 pm to Jorts R Us
quote:
You showed that revenue stayed relatively steady. Now look at their margins. It's been broken, but the re-brand was absolutely the wrong corrective course.
I agree with broken as I thought you meant they were "broke" aka out of cash/assets
A lot of that was due to them taking many loans during covid.
Those debt payments were a drag on already slim margins, it's how most restaurant chains die. (Ye olde Leveraged buyout)
This post was edited on 2/1/26 at 7:22 pm
Posted on 2/1/26 at 7:26 pm to RollTide1987
quote:
Here's a pro tip for you dumb arse BA and marketing majors who are just coming into the world: if it ain't broke, don't fix it.
Cracker Barrel was — and is — broke, though. The food is cheap shite and has gotten worse over recent years. Add in the fact that service went to hell and you see that it is, in fact, broke. They just chose not to fix the actual problems, instead choosing expensive window dressing over substance.
Ah well.
Posted on 2/1/26 at 7:36 pm to Gifman
Do you know the difference between a hillbilly and a son of a bitch?
The Ohio River.
The Ohio River.
Posted on 2/1/26 at 7:37 pm to Narax
They probably promoted the chick whose idea it was to re brand.
Posted on 2/1/26 at 7:38 pm to Narax
I actually think this is great. Watch the food quality change tremendously for the better!
Posted on 2/1/26 at 7:44 pm to FLTech
Hell they should of just spent millions on the rebrand and then just have it collapse all together
Posted on 2/1/26 at 7:50 pm to Narax
A LGBTQ alliance with any business is economic suicide 101. Look at Star whores.
Posted on 2/1/26 at 8:11 pm to Narax
Cracker Barrel’s biggest problem has been the decline in quality. If their executives are forced to eat their food it might help things. If they could get back to decent comfort food their sales would increase.
Posted on 2/1/26 at 8:16 pm to Auburn80
quote:
decline in quality
Seems lie a lot of these places are running on such thin margins that they simply cant increase quality because it costs more.
They selling the cheapest most low-quality version of a frozen chicken-fried steak-patty there's nowhere left to go.
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