- My Forums
- Tiger Rant
- LSU Recruiting
- SEC Rant
- Saints Talk
- Pelicans Talk
- More Sports Board
- Coaching Changes
- Fantasy Sports
- Golf Board
- Soccer Board
- O-T Lounge
- Tech Board
- Home/Garden Board
- Outdoor Board
- Health/Fitness Board
- Movie/TV Board
- Book Board
- Music Board
- Political Talk
- Money Talk
- Fark Board
- Gaming Board
- Travel Board
- Food/Drink Board
- Ticket Exchange
- TD Help Board
Customize My Forums- View All Forums
- Show Left Links
- Topic Sort Options
- Trending Topics
- Recent Topics
- Active Topics
Started By
Message
0
Posted on 8/26/25 at 10:32 am to Mo Jeaux
I'm not sure why people focus on the logo change other than it's low-hanging fruit. They pushing of rainbow alphabet freak merchandise along with a noticeable drop in food quality is the bigger issue. They change in decor from the country store look to another sterile Chilis/Applebee's type atmosphere didn't help.
Posted on 8/26/25 at 10:34 am to Major Dutch Schaefer
quote:
At the time, per CBS, “Cracker Barrel’s sales ha[d] flatlined, with revenue for its most recent quarter unchanged at $935.4 compared with a year earlier, while its stock has tumbled 40% so far in 2024.”
Hiring that woman will only hasten their demise.
I believe this is purposeful per the higher up decision makers
Posted on 8/26/25 at 10:36 am to idlewatcher
CEO's should be hired on the value they bring. If they turn things around and net 200M+ salary - so be it.
If they fail, they get nothing. Time and time again CEO's are being hired on their name only, not their performance.
If they fail, they get nothing. Time and time again CEO's are being hired on their name only, not their performance.
Posted on 8/26/25 at 10:37 am to Mo Jeaux
quote:
That remains to be seen, but old people dying is something that you can bet the bank on.
Way too many of yall are buying into the notion that only blue hairs and old people eat at Cracker Barrel. That notion is absolutely false. While a sizeable portion of their customers are senior citizens, an equally sizeable portion of their customers are not. I speak from experience. For the last 4 years, we have stopped at the Cookeville, Tenn CB going and coming from Vanderbilt hospital. There is always a crowd and that crowd includes all age groups. The old folks often bring their kids and grandkids with them, or maybe it is the other way aroulnd? Doing so builds a future customer base. I see youth athletic teams from all over stopping there to eat on their way back and forth to tournaments, etc. CB needs to work on reestablishing the food quality that has definitely trended in the wrong direction from where it used to be. That is a management problem which can be corrected easily. Their CEO and current BOD fail to grasp this simple concept. The bottom line, however, remains the same: Go woke and go broke. Especially here in the south.
Posted on 8/26/25 at 10:40 am to Pvt Hudson
quote:
She’s a genius. 3 months ago, no one gave a crap about Cracker Barrel. Now - 5 pages in 4 hours on this thread - the 20th started in the few days. Bet you’ll notice a Cracker Barrel next time you’re out on the road.
Are you nuts? I have a Cracker Barrel 3.3 miles away from my house, haven’t stepped foot in it in 3 1/2 years. I won’t notice them when I’m on the road.
Changing the interior, taking the old dude off of the sign, or any of the other foolish ideas this woman decides to do won’t get me across that threshold.
Fix the food and service I might consider it. Other than breakfast CB has sucked for several years, and that isn’t saying a lot for their breakfast.
This post was edited on 8/26/25 at 10:50 am
Posted on 8/26/25 at 10:55 am to AUin02
quote:
But I don't think it's a high % chance this happens, most of these people making these decisions have such large egos and undiagnosed narcissism that they will not learn.
Yep. And they are trapped in an echo chamber and can’t even entertain dissenting viewpoints due to that arrogance and narcissism.
Posted on 8/26/25 at 11:04 am to Major Dutch Schaefer
These CEO's don't really work in a vacuum though.
I'd love to see some revenue before this and after the next 6-8 weeks when they go back on the changes.
There are a bunch of people in here defending Cracker Barrel, but honestly, when was the last time you ate at one?
All press is good press. Could they be doing this to get people interested in Cracker Barrel again?
i haven't eaten at one in I don't know how long, and I don't really plan to eat at one again - even if the woke rebranding infuriates me. Like i get the anger, but I still don't think I'd eat at Cracker Barrel again, even if they change it back. Not if I can help it at least.
I'd love to see some revenue before this and after the next 6-8 weeks when they go back on the changes.
There are a bunch of people in here defending Cracker Barrel, but honestly, when was the last time you ate at one?
All press is good press. Could they be doing this to get people interested in Cracker Barrel again?
i haven't eaten at one in I don't know how long, and I don't really plan to eat at one again - even if the woke rebranding infuriates me. Like i get the anger, but I still don't think I'd eat at Cracker Barrel again, even if they change it back. Not if I can help it at least.
Posted on 8/26/25 at 11:08 am to Major Dutch Schaefer
Nothing in those quoted paragraphs suggest anything woke.
The chain definitely needed a revamping but mostly in food quality and service.
Sales weren’t declining due to atmosphere or decor. They declined because the food sucks. Try fixing that
The chain definitely needed a revamping but mostly in food quality and service.
Sales weren’t declining due to atmosphere or decor. They declined because the food sucks. Try fixing that
Posted on 8/26/25 at 11:14 am to Major Dutch Schaefer
I’m not a business guy, but isn’t it common sense for a business to know their demographic?
Aren’t focus groups used for this very reason?
Aren’t focus groups used for this very reason?
Posted on 8/26/25 at 11:17 am to BluegrassCardinal
quote:
I’m not a business guy, but isn’t it common sense for a business to know their demographic?
Cracker Barrell has been in a multi-year death spiral because of that demographic.
Posted on 8/26/25 at 11:22 am to Fells
quote:
I can't imagine living a life where I give the slightest frick about a Cracker Barrel rebranding. Lead-poisoned boomer shite is wild
And yet you gave enough of a frick to reply in this thread… Wild Times indeed!
Posted on 8/26/25 at 11:25 am to Major Dutch Schaefer
Everyone is fighting over this shite and threatening to boycott and all that. Meanwhile, I'm over here saying that the food has been dogshit for a decade or more now and the service is horrible.
Nothing else matters. It was being ran into the ground before. It is being ran into the ground after. All you all are doing is arguing over the method that will be used to sink the ship.
Nothing else matters. It was being ran into the ground before. It is being ran into the ground after. All you all are doing is arguing over the method that will be used to sink the ship.
This post was edited on 8/26/25 at 11:26 am
Posted on 8/26/25 at 11:27 am to Major Dutch Schaefer
quote:
Masino told CBS that she was testing different food items and more dynamic pricing based on the average income in each store area.
I was told by the left that any pricing based on consumer demand and other factors in urban areas is corporate greed that will not be tolerated.
Posted on 8/26/25 at 11:28 am to Major Dutch Schaefer
I've been traveling a lot on short vacations in the past few years and sometimes stop at CB whenever we want a sit-down casual meal. I haven't noticed the remodel - perhaps I just haven't noticed.
I ate at one 3 weeks ago and ordered the steak - I think it was their strip steak.
It was surprisingly good for a CB steak.
That's all I got.
I ate at one 3 weeks ago and ordered the steak - I think it was their strip steak.
It was surprisingly good for a CB steak.
That's all I got.
Posted on 8/26/25 at 11:31 am to coolpapaboze
quote:
I think it's fair to say Masino is not the target demographic for Cracker Barrel.
Which is why not only her but the board that elected her should be replaced.
Any business that is predicated on selling things to traditional and often conservative Americans that insists on pushing a woke agenda is guilty of gross negligence and has failed in their obligations to their share holders.
Posted on 8/26/25 at 11:31 am to oklahogjr
quote:
So cracker barrel was failing before the wokeness and this is a ceos attempt to change things up and save the business? That sounds right actually
No. It started failing April of 2021 because of wokeness and then they doubled down this month.
quote:
That sounds right actually
Posted on 8/26/25 at 11:38 am to SlowFlowPro
I’m sure it had nothing to do with quality of food and service.
Posted on 8/26/25 at 11:39 am to Mo Jeaux
And another curious thing, young people get older and their tastes change. Everyone that eats at Cracker Barrel was once younger and preferred something else.
Quality food brings customers. That is what the focus should be.
Quality food brings customers. That is what the focus should be.
Posted on 8/26/25 at 11:48 am to Lynxrufus2012
quote:
young people get older and their tastes change.
The CEO's excuse of trying to attract a younger demo was BS from the start. Young people aren't going to CB. They might when they get older, but they aren't at that stage of their lives. And that isn't going to change by putting up shiplap and rebranding. Again, its all such a huge swing and miss.
Page 6 of 8
Back to top
Follow TigerDroppings for LSU Football News