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re: Black Rifle Coffee Cratering

Posted on 4/17/26 at 5:23 pm to
Posted by GetmorewithLes
UK Basketball Fan
Member since Jan 2011
22849 posts
Posted on 4/17/26 at 5:23 pm to
quote:

They have been woke for a long time now. I'm surprised they haven't gone broke before now.


werent they into the big LGBTQ+ endorsement a few yrs ago?
Posted by JacieNY
Member since Jul 2024
2131 posts
Posted on 4/17/26 at 5:24 pm to
Their whole bean varieties, whole bean being the only kind I get, are okay and available at Walmart.

I didn't know it was a political thing to buy or not buy it.

I just like a good dark roast bean coffee when I can find it.
Posted by Ricardo
Member since Sep 2016
6466 posts
Posted on 4/17/26 at 5:31 pm to
quote:

They gave in to the mob on Kyle Rittenhouse. F them.


Yep. Dude is a fig. Shitty coffee anyway. They were just trying to capitalize on aligning with patriots.

Their CEO was caught donating to ActBlue.

I don't trust any CIA spooks. They're all screwed up.
This post was edited on 4/17/26 at 5:40 pm
Posted by Zendog
Santa Barbara
Member since Feb 2019
6782 posts
Posted on 4/17/26 at 5:53 pm to
how do you know?
Posted by HagaDaga
Member since Oct 2020
7678 posts
Posted on 4/17/26 at 7:27 pm to
quote:

Stocking Mill Coffee Roasters for me the past 5 years. He’s opening a new HQ in Ohio this year but will keep his Florida store.

Do you know who "he" is? Couldn't find any info on him.
This post was edited on 4/17/26 at 7:40 pm
Posted by OU Guy
Member since Feb 2022
29196 posts
Posted on 4/17/26 at 7:48 pm to
quote:

Do you know who "he" is? Couldn't find any info on him.


Thats Ed, he’s the owner. Former special operator. He took on 3 druggies trying to rob him close to his store while out on his daily 5 mile run. They had knives he had his training. Said it was only time he wasn’t packing. He knocked one guy out then ran to his store got his gun and held them til cops arrived and arrested them.

He started business in Virginia then leased an old McDonalds in Daytona Beach and refurbished by himself. Now moving HQ to Ohio, has a son in NY he has to drive up lots of weekends. Moving to Ohio gets him closer. Once HQ moves he’ll keep Florida open and will open more places in Ohio and also move his Florida place somewhere else in Florida, probably closer to Jax.

You can PM him via X if you want to know more. He has spent a ton of money doing charity work and helping vets. Got a monument built in home town of a buddy who died in war. Bought an SUV for vet in need. Went to Virginia and helped after hurricane. Did same in Florida. Recently helped fund expenses for another vet whose young girl was needing a transplant. Also took up donations for parents to go on a vacation after over 4 years of that girl living in hospital. She is doing fine now. He does not use 3rd party he gives 100% of donations to the cause and pays taxes on them.

Anyways, he’s a great follow. I love his Privateer and some other coffees. Air roasts all of it. Takes around 2 weeks to get as he roasts to order. Nothing is stocked.

For me he’s never wavered on his gun beliefs. When he first opened in FL, coos would sit in his parking lot hidden and catch speeders. He went out and told them they aren’t welcome in his lot. Had his gun strapped and a young cop tried to say illegal. Told him no it was 100% legal and he needed to go back to school. He told cop to call his supervisor down. Supervisor couldn’t come but told cop to drop it and move on. Next day he’s called down to PQ so he goes and Supervisor had cop apologize to him over the gun. I might not have told the story right but thats the jest of it.

I’ll do business with someone who holds their convictions any day.
Posted by Clames
Member since Oct 2010
19519 posts
Posted on 4/17/26 at 8:19 pm to
Louisiana veteran-owned coffee: LINK

quote:

French Settlement Roasting Co is the Official Coffee of Livingston Parish and a proud recipient of Livingston Parish Small Business of the Year. As a veteran-owned and woman-owned coffee company, we specialize in fresh roasted, small-batch, specialty-grade coffee right here in Louisiana.
Posted by Swamp Frog x
Member since Nov 2024
949 posts
Posted on 4/17/26 at 8:41 pm to
Holy shite 1 to 50 reverse split is brutal. Major red flags for any future investors. Going to take a while to recover from that if ever.
Posted by Longhorn Actual
Member since Dec 2023
3167 posts
Posted on 4/17/26 at 9:02 pm to
quote:

I don't trust any CIA spooks.


They weren't CIA spooks. They were armed taxi drivers, cleared only to a Secret level, who gave rides to case officers.
Posted by TFH
Member since Apr 2016
4174 posts
Posted on 4/17/26 at 9:12 pm to
That stuff is garbage. I’ve been drinking Jamaica blue mountain for 15 years
Posted by jnethe1
Pearland
Member since Dec 2012
17738 posts
Posted on 4/17/26 at 9:18 pm to
quote:

They have been woke for a long time now. I'm surprised they haven't gone broke before now.


Yeah that’s what I remember too. I don’t remember what they did, but I remember it was extremely off putting.
Posted by FLTech
he/won
Member since Sep 2017
28088 posts
Posted on 4/17/26 at 9:57 pm to
I know a couple who just opened one of these in Atlanta and it has always been busy but I have not been by there in a few months so I am not sure if their business is actually hurting
Posted by OceanMan
Member since Mar 2010
23157 posts
Posted on 4/18/26 at 5:38 am to
quote:

1 year ago they were at 66. Today they're at 84. tanking?


You need to come take your L.

Dishonest and stupid people have ruined everything
Posted by Upperdecker
St. George, LA
Member since Nov 2014
33403 posts
Posted on 4/18/26 at 6:30 am to
quote:

Never cared about companies aligning with political parties. Regardless of side

It’s a stupid idea, a hopeful get rich quick scheme, not the foundation for a long term business. All the copy cats BRCCs being posted in this thread proves the point.

Sounds like a bunch of libs - “I NEED my coffee to share my political beliefs!”
Posted by PUB
New Orleans
Member since Sep 2017
20856 posts
Posted on 4/18/26 at 6:37 am to
Them 16 oz packages are 12 oz now at double the price.
Posted by jorconalx
alexandria
Member since Aug 2011
11010 posts
Posted on 4/18/26 at 8:10 am to
quote:

how do you know



Bc you are functionally retarded. You will fit right in
Posted by Zendog
Santa Barbara
Member since Feb 2019
6782 posts
Posted on 4/18/26 at 9:05 am to
so is your mom
Posted by LSUAlum2001
Stavro Mueller Beta
Member since Aug 2003
48460 posts
Posted on 4/18/26 at 9:12 am to
They expanded too quickly at a terrible time.

A few years ago, it was just coffee: whole bean, grind and seasonal blends.

It’s everywhere in stores as well, whereas it was online only not too long ago. A massive increase in production without the immediate demand.
Posted by blue_morrison
Member since Jan 2013
5939 posts
Posted on 4/18/26 at 9:18 am to
.
This post was edited on 4/18/26 at 12:25 pm
Posted by GhostOfFreedom
Member since Jan 2021
13269 posts
Posted on 4/18/26 at 10:20 am to
quote:

They gave in to the mob on Kyle Rittenhouse. F them.


It could have been a GREAT PR boost for them, instead they turned it into a PR disaster.

I wonder if they didn't have long short positions on their own company. lol
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