Why pickup owners are passionate about their trucks

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F-Series buyers include ranchers, construction workers, small business owners, oil and gas executives and anyone who wants to pull big loads.

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Sam Parnagian oversees thousands of acres of fresh grapes and mandarin oranges that will be sold at Costco and Sam's Club. Each day, he drives a 2017 F-250 Platinum through California's heartland, the third full-size pickup he has owned. "I bought one Ford and never looked back," he explained. The 26-year-old vice president of operations at Fowler Packing in Fresno, Calif., is a prime example of why the pickup sales streak is likely to continue bolstering profits at Ford, General Motors and Fiat Chrysler.

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Ford dominates the market, with F-Series truck sales at a 12-year high. The company benefits from having the newest products in this lucrative segment, an advantage that ends next year with the unveiling of Fiat Chrysler's redesigned 2019 Ram pickup at the North American International Auto Show. Shortly after, General Motors will launch updated designs of the Chevrolet Silverado and GMC Sierra.

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Jeremiah Parker and Anne DeHaven of Shoreham, Vermont each own F-150 pickup trucks. He is a retired contractor. She manages a horse farm. Parker, 67, a retired contractor from Shoreham, Vt., has owned seven F-150 pickups and an F-250 for towing a big camper. DeHaven has owned three F-150 pickups over the past decade. “I manage a horse farm, so a truck is just as important as the air I breathe,” DeHaven said. “People are funny about their trucks. Some are Chevy people, some are Dodge folks. I’m a Ford gal."

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