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re: Why do businesses intentionally piss off half their consumer base?

Posted on 6/3/19 at 9:44 am to
Posted by QJenk
Atl, Ga
Member since Jan 2013
17814 posts
Posted on 6/3/19 at 9:44 am to
The voting line may be around 50/50. But doing something like Gillette did is something that will likely bring in new customers who care about that sort of stuff. Sure it will scare people away, but I think people over inlfate social media outrage. Many people were mad at Gillete for the commercial, but at the same time most don't care enough to change their razors all of a sudden especially if they're satisfied with their current product.
Posted by Displaced
Member since Dec 2011
33054 posts
Posted on 6/3/19 at 9:45 am to
Lol, nah. Every decision they make is meant to make more money. It's that simple.
Posted by HappyFunBall420
Grande Isle
Member since Mar 2018
369 posts
Posted on 6/3/19 at 9:45 am to
Dear Facebook .......
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
74565 posts
Posted on 6/3/19 at 9:46 am to
quote:

Lol, nah. Every decision they make is meant to make more money. It's that simple.


Perhaps in their misguided mind.
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
141081 posts
Posted on 6/3/19 at 9:47 am to
They are only targeting white men, and those are the demographics we ignore anymore for everything.
Posted by Displaced
Member since Dec 2011
33054 posts
Posted on 6/3/19 at 9:47 am to
Gotta wait till the quarterly numbers come out to know for sure. It worked well for Gillette last time though.

Nike is another example.
Posted by HempHead
Big Sky Country
Member since Mar 2011
56771 posts
Posted on 6/3/19 at 9:48 am to
quote:

Gillette did is something that will likely bring in new customers who care about that sort of stuff


The people who like their message don't have to shave.
Posted by Centinel
Idaho
Member since Sep 2016
46668 posts
Posted on 6/3/19 at 9:49 am to
Honestly, most people don't give a frick about the commercials and won't change their buying habits.

However there is a large demographic group out there of people who only purchase products from companies that Think Correctly. So companies signal their virtues and this group who makes pretty much all their decisions based on emotion come running to be the first in line to then further virtue signal to their friends that they bought a "responsible" product from a company that Thinks Correctly.

I mean I can't fault marketing departments for exploiting the Groupthink Demographic.


Posted by Displaced
Member since Dec 2011
33054 posts
Posted on 6/3/19 at 9:49 am to
quote:

The people who like their message don't have to shave

Most people shave some part of their body or another.

Lady razors need moving too.
Posted by slackster
Houston
Member since Mar 2009
91871 posts
Posted on 6/3/19 at 9:49 am to
quote:

Instead progressives, lacking the ability to comprehend logic, rely on emotion. This leads them to make idiotic business decisions like alienating half their customer base in favor of what emotionally seems like the “right thing to do”.


You'd think there would be multiple companies out there that are losing money as a result of these decisions, no?

Any examples?
Posted by Duke
Dillon, CO
Member since Jan 2008
36494 posts
Posted on 6/3/19 at 9:49 am to
quote:

For example Gillette with the new commercials.


You're talking about the ads. People are sharing links to it. Lot of free advertising for them.
Posted by HempHead
Big Sky Country
Member since Mar 2011
56771 posts
Posted on 6/3/19 at 9:50 am to
Expecting women to shave is misogynistic.
Posted by TheHarahanian
Actually not Harahan as of 6/2023
Member since May 2017
24334 posts
Posted on 6/3/19 at 9:56 am to

I've been puzzled about this too, and the only solution I've come up with is that it's a similar situation as when a person has been in the same job for years and years, and believes that they're not expendable. Then they cross a line and find out they're expendable.
Posted by WaydownSouth
Stratton Oakmont
Member since Nov 2018
11335 posts
Posted on 6/3/19 at 9:57 am to
ESPN. Thats why Hill is no longer there
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
74565 posts
Posted on 6/3/19 at 10:05 am to
quote:

You'd think there would be multiple companies out there that are losing money as a result of these decisions, no?

Any examples?


NFL concedes that national anthem protests are hurting business

Dick's Sporting Goods admits suffering gun policy backlash as sales slide

A year into boycott, Target has lost $15 billion
Posted by TheCaterpillar
Member since Jan 2004
76774 posts
Posted on 6/3/19 at 10:14 am to
quote:

Why do businesses intentionally piss off half their consumer base?


I find it so pitiful when things like this actually upset people.

You must not have real things to worry about in life.
Posted by WaydownSouth
Stratton Oakmont
Member since Nov 2018
11335 posts
Posted on 6/3/19 at 10:16 am to
Well I don’t use Gillette, never have. These things don’t bother me. I was curious as to what the purpose of alienating from a large part of your consumer base was instead of just staying out of politics all together
Posted by Displaced
Member since Dec 2011
33054 posts
Posted on 6/3/19 at 10:18 am to
None of those examples are really comparable to what the op is talking about. Maybe dicks.
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
74565 posts
Posted on 6/3/19 at 10:30 am to
quote:

None of those examples are really comparable to what the op is talking about. Maybe dicks.



The NFL decided to allow players to not stand for the National Anthem.

Dicks decided to stop selling firearms.

Target decided to allow men to use women’s restroom.

All those businesses made decisions based on political factors. And as the links I provided show, those decisions based on political considerations hurt those companies. So those examples are exactly what the OP was talking about.
Posted by fr33manator
Baton Rouge
Member since Oct 2010
135027 posts
Posted on 6/3/19 at 10:33 am to
And then they still have the audacity to use the slogan “the best a man can get”

Aren’t they assuming gender?
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