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re: Went to the store for beer before the draft

Posted on 4/28/23 at 7:57 am to
Posted by drexyl
Mingovia
Member since Sep 2005
23067 posts
Posted on 4/28/23 at 7:57 am to
quote:

It’s too late. I think they’ve lost about a quarter of their customers who are never coming back.
I think there needs to be an end goal of when to end a boycott. They would need to capitulate pretty publicly - if they made Riley Gaines their new brand ambassador that would go a long way.

Their marketing during pride month is gonna be interesting.
Posted by eitek1
Member since Jun 2011
2137 posts
Posted on 4/28/23 at 8:09 am to
quote:

I think there needs to be an end goal of when to end a boycott.


The end goal I think is to make it so incredibly painful to do something stupid that no one else would think to do it.

If the boycott ends the bud light brand then the boycott ends, otherwise enjoy your messaging bud light.
Posted by TheWiz
Third World, LA
Member since Aug 2007
11679 posts
Posted on 4/28/23 at 8:24 am to
Did something happen in the shitty beer market?
Posted by gumbo2176
Member since May 2018
15182 posts
Posted on 4/28/23 at 8:29 am to
quote:

Smh at y’all drinking that chicom ying ling




Tell me you don't know shite about Yuengling without telling me you don't know shite about them.

It's the oldest active brewery in the U.S. having been in operation since 1829 in Pottsville, PA.

The original owner was brewer David Jungling who came to the U.S. from Germany in 1828. He anglicized his name to Yuengling.
Posted by MFn GIMP
Member since Feb 2011
19352 posts
Posted on 4/28/23 at 8:32 am to
I'm going camping this weekend and it will be my first time buying beer since the boycott. I'm really interested to see how the beer aisle looks when I go to Kroger at lunch.
Posted by bigberg2000
houston, from chalmette
Member since Sep 2005
70050 posts
Posted on 4/28/23 at 8:33 am to
If you actually enjoy bud light, and this makes you stop doing something you have enjoyed your whole life, then you may have problems. Just don’t drink it out the tranny can.
Posted by The Torch
DFW The Dub
Member since Aug 2014
19338 posts
Posted on 4/28/23 at 8:34 am to
I switched to Dos Equis - GOOD STUFF

Frick Bud

Dos Equis, Tecate, and Sol are all produced by Heineken-owned Cuauhtémoc Moctezuma Brewery, based in Monterrey, Mexico. The brewery was founded in 1890 and currently operates in several locations throughout Mexico: Monterrey, Guadalajara, Toluca, Tecate, Orizaba, and Meoqui.Dec 21, 2018
Posted by skinny domino
sebr
Member since Feb 2007
14343 posts
Posted on 4/28/23 at 8:34 am to
quote:

If you actually enjoy bud light, and this makes you stop doing something you have enjoyed your whole life, then you may have problems. Just don’t drink it out the tranny can.
Posted by DownSouthCrawfish
Simcoe Strip - He/Him/Helicopter
Member since Oct 2011
36390 posts
Posted on 4/28/23 at 8:37 am to
They’re making bank at festival international fwiw. Trucks been rolling in and out all week
Posted by Flyingtiger82
BFE
Member since Oct 2019
1005 posts
Posted on 4/28/23 at 9:23 am to
quote:

Bud Light is desperate to rebuild their image. They’re running ads during the draft of straight people in boots at a Zac Brown Band concert drinking Bud Light


Once again Bud Light misses the point. No real Baw digs Zac Brown band anymore. They are ok. At least it wasn’t Keith Urban or Rascall Flatts. But if they wanted it over, they’d had Kid Rock music instead.

It got me to thinking, besides this debacle, what other stupid thing could a company do overnight to kill their brand?
- smokeless tobacco company saying they hate baws, rednecks, cowboys, fishermen, police, and baseball players?
- Starbucks making fun of white chicks?
- Popeyes switching to grilled chicken salads?

I think the whole Bud Light thing wasn’t that it was so egregious but it became that last straw of wokeness that broke the camels back. Primarily because it was such a passive way to protest. Every evening when you stop to buy a 12 pack, you grab a different brand. You’re at the bar with a buddy, you order one of the other 18 brands they have. You don’t have to get out in the street and hold a sign or post some anti-whatever slogan you want to. Most dudes aren’t on Facebook so they don’t have to post themselves drinking some non AB beer.
They just buy something else.

I’m not ———phobic or hate anyone and I’ve always drank the white cans long before this crap came up. So I didn’t partake in any protest. I just kept drinking my own brand.

I just think this whole thing will be taught in sales and marketing classes for years to come.

Posted by Hangit
The Green Swamp
Member since Aug 2014
39165 posts
Posted on 4/28/23 at 9:37 am to
I m starting to see a lot of MSM articles explaining how it is just a glitch, caused by bigoted conservatives, and will all return to normal soon. They say that memory is short, and people will come back with a vengeance.
Posted by GumboPot
Member since Mar 2009
118883 posts
Posted on 4/28/23 at 9:47 am to
quote:


I just got back from Albertson's. The AB section was well stocked


AB section at Sam's is full too.
Posted by GumboPot
Member since Mar 2009
118883 posts
Posted on 4/28/23 at 9:49 am to
quote:

I think the whole Bud Light thing wasn’t that it was so egregious but it became that last straw of wokeness that broke the camels back. Primarily because it was such a passive way to protest. Every evening when you stop to buy a 12 pack, you grab a different brand. You’re at the bar with a buddy, you order one of the other 18 brands they have. You don’t have to get out in the street and hold a sign or post some anti-whatever slogan you want to. Most dudes aren’t on Facebook so they don’t have to post themselves drinking some non AB beer.
They just buy something else.


Plus it would be embarrassing to hold a BL in your hand publicly.
Posted by madmaxvol
Infinity + 1 Posts
Member since Oct 2011
19182 posts
Posted on 4/28/23 at 9:54 am to
When was the last time you bought a Bud Light? I was thinking about that (either in a bar or in a store), and I honestly can't remember. I'm guessing it would probably be somewhere around 1988 as a Freshman in college. I can honestly say, I don't believe I've bought a Bud Light in 35 years.

The Trans-marketing idea is idiotic...but I really don't know who was buying this trash in the first place. Bud Light is like the fattest girl at fat camp.


ETA...how could anyone in marketing at Bud Light put this tranny on the can instead of the likeness of Dale Earnhardt? Know your consumer, damnit.
This post was edited on 4/28/23 at 9:56 am
Posted by NewBR
Member since Sep 2008
768 posts
Posted on 4/28/23 at 10:00 am to
There is a convenience store in Mobile that keeps Bud Lights and Ultra aluminum bottles in a 28 degree cooler. So damn good, and it's the only time I buy Bud Light. Interested to see if Bebo's kids change the selection. Pretty sure old Mr. Bebo would.....
Posted by NewBR
Member since Sep 2008
768 posts
Posted on 4/28/23 at 10:01 am to
Have the Mockler's made a statement on this? They have to be feeling it too.
Posted by boxcarbarney
Above all things, be a man
Member since Jul 2007
22746 posts
Posted on 4/28/23 at 10:11 am to
quote:

I remember the Schlitz backlash back in the 70s. They never recovered from it.



What did Schlitz do?
Posted by Palantir
I've been a Columbia House
Member since Oct 2020
691 posts
Posted on 4/28/23 at 10:13 am to
quote:

If you actually enjoy bud light, and this makes you stop doing something you have enjoyed your whole life, then you may have problems. Just don’t drink it out the tranny can.
I don't think the tranny can was made to be sold to the public. They only made a couple of the tranny cans for Mulvaney to promote. I would imagine the backlash would be even greater if it was mass produced
Posted by ELVIS U
Member since Feb 2007
9933 posts
Posted on 4/28/23 at 10:52 am to
I heard a Shilling Distributing Ad run numerous times on the radio here saying they disagreed with the Producers but please buy the product so they don't lose their jobs. I'd be in touch with Coors right about now.
Posted by Hangit
The Green Swamp
Member since Aug 2014
39165 posts
Posted on 4/28/23 at 10:54 am to
quote:

What did Schlitz do?



Hired an ad agency that ran a series of "Drink Schlitz, or I/we will kill you" ads.

They thought it would be lighthearted, fun and comical.
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