re: These new Chick Fil A commercials are flamboyant

Posted by MyRockstarComplex

The airport

Member since Nov 2009

5055 posts

Posted on 9/10/23 at 7:28 am to bamabonners

Dan plays jazz trumpet. Jazz is gay.

Dots connected.

Posted by SM6

Georgia

Member since Jul 2008

8959 posts

Posted on 9/10/23 at 7:31 am to RAB

quote:
In 2016 CFA went from a Dallas-based advertising firm that featured cows to an NYC advertising firm that features gays. Not a joke.

I’m going to call bull here. Have any proof?

2 ...

Posted by Jcorye1

Tom Brady = GoAT

Member since Dec 2007

76373 posts

Posted on 9/10/23 at 7:33 am to Tarps99

quote:
but liberals would not agree with some Muslim beliefs on homosexuals and treatment of women.

Yet I don't see marches against Islam or women flying en masse to the middle east. Funny isn't it.

Posted by DeltaTigerDelta

Member since Jan 2017

13988 posts

Posted on 9/10/23 at 7:35 am to bamabonners

They are gay/woke as hell.
There has always been a closeted gay choirboy undercurrent in the Baptist church. Now it’s out selling sandwiches.

Posted by Forever

Member since Dec 2019

6928 posts

Posted on 9/10/23 at 7:36 am to SM6

quote:
I’m going to call bull here. Have any proof?

Go use your eyes man. Have you not noticed the massive change in their branding strategy since then? Their commercials suddenly started looking like Apple commercials with the sterile backgrounds and quirky Reese’s pieces alphabet people giving short quips about how Chick Fil A changed their lives

Posted by SM6

Georgia

Member since Jul 2008

8959 posts

Posted on 9/10/23 at 7:41 am to Forever

Pretty sure those commercials have doubled down on emphasizing their whole thing about being the most caring company in the world. Not some drastic pivot in message from the past.

I don’t know Truett Cathy, but I don’t think he ever had a “Jesus hates them because…” vibe going.

If some of y’all have a perception that a company, in any industry is willing to market there products to and serve people you don’t agree with: 1) go find a company who only caters to people you agree with, and 2) report back here what you find

This post was edited on 9/10/23 at 7:46 am

Chick-fil-A Breaks with The Richards Group, Sends Work to McCann and Erich & Kallman

Posted by RAB

Member since Aug 2019

1715 posts

Posted on 9/10/23 at 7:45 am to SM6

quote:
I’m going to call bull here. Have any proof?

2 ...

Posted by SM6

Georgia

Member since Jul 2008

8959 posts

Posted on 9/10/23 at 7:47 am to RAB

Touche. You are absolutely right they changed firms.

But if the new agency went woke under the recommendation of CFA, when did that happen? What ad campaign would you point to?

Is it the effeminate voices in an ad that did it?

This post was edited on 9/10/23 at 7:49 am

2 ...

Posted by nicholastiger

Member since Jan 2004

55986 posts

Posted on 9/10/23 at 7:57 am to bamabonners

Boycott chick fil a

Posted by RAB

Member since Aug 2019

1715 posts

Posted on 9/10/23 at 7:57 am to SM6

quote:
But if the new agency went woke under the recommendation of CFA, when did that happen? What ad campaign would you point to?

I don’t really follow their commercials enough to know exactly when the shift happened. But there definitely was a shift from parachuting cows at a football game to a lispy guy with his hands folded in his lap like the commercial I saw last night.

I’ve already noticed this with traditionally conservative brands like NASCAR and Cracker Barrel. They are headquartered in places like Tennessee and North Carolina, but their advertising comes from Manhattan. Then they start making decisions in advertising which alienate their core consumer.

Posted by Philzilla

Member since Nov 2011

2214 posts

Posted on 9/10/23 at 7:59 am to SM6

quote:
effeminate

Bigot.

Posted by Klark Kent

Houston via BR

Member since Jan 2008

74858 posts

Posted on 9/10/23 at 8:01 am to nicholastiger

quote:
Boycott chick fil a

boycott tigerdroppings

Posted by Pettifogger

I don't really care, Margaret

Member since Feb 2012

87356 posts

Posted on 9/10/23 at 8:03 am to bamabonners

The DEI stuff has nothing to do with the lame advertising at CFA

But I agree the marketing campaign is awful right now

Posted by FLObserver

Jacksonville

Member since Nov 2005

16100 posts

Posted on 9/10/23 at 8:06 am to bamabonners

I dont really care if they have a gay guy doing a commercial as long as it is done the right way. I have no problem with this one. Now do it the bud lite way there's a big problem.

Posted by Klondikekajun

Member since Jun 2020

1461 posts

Posted on 9/10/23 at 8:20 am to RAB

quote:
Chick-fil-A Breaks with The Richards Group, Sends Work to McCann and Erich & Kallman By Patrick Coffee on Jul. 21, 2016 - 12:58 PM

This was 7 years ago...

Posted by Tarps99

Lafourche Parish

Member since Apr 2017

12704 posts

Posted on 9/10/23 at 8:23 am to RAB

quote:
I don’t understand why corporations - particularly southern corporations with conservative grassroots - keep outsourcing advertising to Manhattan progressives.

That is probably because when you buy a lot of advertising, a firm outside of Madison Avenue Circles can only get you so far.

Once you join Don Draper class of advertising, you join the elitist club of companies.

This post was edited on 9/10/23 at 8:24 am