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Target Marketimg that I don't get. Cider Beers, Flavored Malt Liquors marketed to guys

Posted on 5/23/18 at 7:51 am
Posted by SmackDaniels
Gulf Breeze, FL
Member since Mar 2007
15134 posts
Posted on 5/23/18 at 7:51 am
For example

Mikes Hard Lemonade are hell-bent on marketing that to men.

Do yall know any men that drink this?
This post was edited on 5/23/18 at 9:33 am
Posted by celltech1981
Member since Jul 2014
8139 posts
Posted on 5/23/18 at 7:55 am to
The mike's harder is easy to chug and is around 1.50 for a 24 ounce. It's 8% abv so it's a good one before going out

men who get worried that other men will judge them for what they are drinking are the real bitches.
This post was edited on 5/23/18 at 9:15 am
Posted by Pvt Hudson
Member since Jan 2013
3567 posts
Posted on 5/23/18 at 8:04 am to
I agree. Like the a Angry Orchard tough guy.
Posted by LSU-MNCBABY
Knightsgate
Member since Jan 2004
24358 posts
Posted on 5/23/18 at 8:05 am to
Knew a guy that was inter ciders for a month or so. I generally fall under the let people drink and eat what they like category, but if any of my buddies started drinking mikes hard lemonade regularly it would be hard not to ridicule them for doing so
Posted by Jim Rockford
Member since May 2011
98190 posts
Posted on 5/23/18 at 8:07 am to
The characters in the commercials are adults but the target market is kids who think they're adults.
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
65776 posts
Posted on 5/23/18 at 8:09 am to
Honestly, never thought about it. A Limerita in a can isn't much different than a marg rocks. I mean, guys drink Margs at restaurants. On the go is just convenience. Shittier taste but same, at least to me.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
101920 posts
Posted on 5/23/18 at 8:10 am to
quote:

Mikes Hard Lemonade are hell bent on marketing that to men.

Do yall know any mem that drink this?


No.



I do enjoy a good homemade cider though.
Posted by el Gaucho
He/They
Member since Dec 2010
53015 posts
Posted on 5/23/18 at 8:12 am to
You don’t enjoy them because you’re an unwashed philistine.
Posted by SwaggerCopter
H TINE HOL IT DINE
Member since Dec 2012
27231 posts
Posted on 5/23/18 at 8:14 am to
I've only met one guy who drank Mike's Hard regularly. He was a jacked former Special Forces officer, and I still gave him relentless shite for it. He hated the taste of beer. Had to be to biggest outlier for green berets ever. He also had zero tattoos.
Posted by The Pirate King
Pangu
Member since May 2014
57701 posts
Posted on 5/23/18 at 8:16 am to
Well they know women will drink it...they’re trying to expand their market to men
Posted by Napoleon
Kenna
Member since Dec 2007
69103 posts
Posted on 5/23/18 at 8:19 am to
There is a large market that doesn't drink because liquor and beer tastes bad to them.
Posted by fr33manator
Baton Rouge
Member since Oct 2010
124279 posts
Posted on 5/23/18 at 8:28 am to
Hard cider is the shite. If it was good enough for the founding fathers it’s good enough for me.


Like buckles on everything and 16 year old brides.
This post was edited on 5/23/18 at 11:41 am
Posted by madmaxvol
Infinity + 1 Posts
Member since Oct 2011
19161 posts
Posted on 5/23/18 at 8:29 am to
quote:

Do y'all know any men that drink this?


FIFY...

I know some guys who are gluten intolerant that drink Cider instead.
Posted by Mingo Was His NameO
Brooklyn
Member since Mar 2016
25455 posts
Posted on 5/23/18 at 8:30 am to
quote:

I've only met one guy who drank Mike's Hard regularly


Which is why they are marketing to men
Posted by bigrob385series
B. Aura
Member since May 2014
2634 posts
Posted on 5/23/18 at 8:31 am to
They're not bad every now and then...kind of fruity though.
Posted by Tigertown in ATL
Georgia foothills
Member since Sep 2009
29206 posts
Posted on 5/23/18 at 8:35 am to
"Craft" ciders are fantastic. Lots of different styles.

Angry Orchard, Redd's, etc. are just loaded with sugar and super sweet, so I don't like them.

I've never understood the need to ridicule someone because they drink something sweet though.

Like a 5% Bud Light is somehow more manly than an 8% Mike's?

Or a chocolate martini that will knock you out is less manly than a shot of whiskey?

Sounds stupid to me.
Posted by MisterFaster
Baton Rouge
Member since Mar 2009
1070 posts
Posted on 5/23/18 at 8:37 am to
I prefer a refreshing Zima while getting deep dicked by a friend from Grindr.
Posted by brgfather129
Los Angeles, CA
Member since Jul 2009
17101 posts
Posted on 5/23/18 at 8:37 am to
There is a big difference between Mike's Hard Lemonade and a good cider.

It's tough to beat hard cider in the fall.
Posted by poochie
Houma, la
Member since Apr 2007
6288 posts
Posted on 5/23/18 at 8:38 am to
I don't but why do you care about what other men drink? you trying to get into their pants?
Posted by MaHittaMaHitta
Member since May 2014
3182 posts
Posted on 5/23/18 at 8:42 am to
quote:

A Limerita in a can isn't much different than a marg rocks

Limeritas are disgusting. Definitely different from getting a nice margarita at a restaurant. Do they even use tequila in limeritas? Get you a beer instead.
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