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re: Target Marketimg that I don't get. Cider Beers, Flavored Malt Liquors marketed to guys

Posted on 5/23/18 at 8:44 am to
Posted by baldona
Florida
Member since Feb 2016
24217 posts
Posted on 5/23/18 at 8:44 am to
quote:

I've only met one guy who drank Mike's Hard regularly


Which is why they are marketing to men


This. The whole point of marketing is to reach out to people that don't know about you. I agree most men don't like the American made BS drinks likes Mike's, but I have seen a decent amount of men drink them. Its guys I wouldn't associate with, the kind that live with their parents until they are 35 or otherwise were never introduced to beer like most people.

I also agree, that a good cider is dang tasty. Anywhere they grow apples has all kinds of great ciders. Now I really don't drink multiple at once, but I'll have one or two.
Posted by whoisnickdoobs
Lafayette
Member since Apr 2012
9352 posts
Posted on 5/23/18 at 8:44 am to
quote:

For example

Mikes Hard Lemonade are hell bent on marketing that to men.

Do yall know any mem that drink this?


I've actually thought about this before myself.

I think they may actually be targeting women in a very clever way. If they made the commercials all girly and sweet it might make them feel even more like they're drinking a bitch drink. If the commercials make it look manly they might feel like guys would judge them less for drinking it.

IDK it's very odd. Maybe they are trying to hit their untapped audience, but I don't think any kind of marketing will get men drinking those things.
Posted by lowhound
Effie
Member since Aug 2014
10413 posts
Posted on 5/23/18 at 8:46 am to
My wife drinks Angry Orchard and keeps it stocked in the beer fridge. When it's hot, and I just came in from doing yard work etc., I can pound 2 of those 6% mofos before I even get in the shower, then switch to beer after. In the summer, it's too damn hot for whiskey and Bud heavy. I would much rather put some ice and a few Limearitas in my RTIC cup when I'm sitting by the pool. It's more refreshing in the heat, and it you don't like it, kiss my arse.
Posted by Jcorye1
Tom Brady = GoAT
Member since Dec 2007
76373 posts
Posted on 5/23/18 at 8:46 am to
I've only had it once, and I wasn't impressed. I'll drink a hard cider though. Ironically I'm into sour beer so I'm not quite sure it's super different from your two choices.
Posted by WhiskeyThrottle
Weatherford Tx
Member since Nov 2017
7253 posts
Posted on 5/23/18 at 8:59 am to
I took a business trip with a few of my coworkers recently. Everyone ordered beer except this one guy that ordered an Apple Ale. I tried not to be judgmental but in my mind I thought the dude was a little b!tch. He proved me right the rest of the trip.

Those drinks are WAY too sugary for my taste. They're a good gateway drink to beer though. I drank Mike's before I liked beer.
Posted by TheCaterpillar
Member since Jan 2004
76774 posts
Posted on 5/23/18 at 9:00 am to
quote:

The mike's harder is easy to chug and is around 1.50 for a 24 ounce. It's 8% abv so it's a good one before going out


You're pretty trashy judging by post history, so this makes sense.

I routinely see redneck construction workers buying these in 24 oz cans in gas stations after their shifts.
Posted by tigerfoot
Alexandria
Member since Sep 2006
61452 posts
Posted on 5/23/18 at 9:06 am to
A Mike Harder Cranberry Lemonade over crushed ice after a hot day on the golf course is proof of Gods love
Posted by celltech1981
Member since Jul 2014
8139 posts
Posted on 5/23/18 at 9:09 am to
sometimes I want a quick buzz and I'm not going to chug a double IPA that I spent 15 bucks for 4 on.
Posted by AubieALUMdvm
Member since Oct 2011
11713 posts
Posted on 5/23/18 at 9:09 am to
quote:

Hard cider is the shite.


Yes, let’s not confuse quality hard cider with garbage like Mikes Hard lemonade or other similar beverage. I routinely brew batches of both beer and cider. Also have one of each in the kegerator the cider is pretty dry, has an apple pecan flavor and is delicious
Posted by TheCaterpillar
Member since Jan 2004
76774 posts
Posted on 5/23/18 at 9:10 am to
quote:

sometimes I want a quick buzz and I'm not going to chug a double IPA that I spent 15 bucks for 4 on.



Liquor is quicker.
Posted by celltech1981
Member since Jul 2014
8139 posts
Posted on 5/23/18 at 9:11 am to
quote:

Liquor is quicker.


i try to stay away from it.
Posted by celltech1981
Member since Jul 2014
8139 posts
Posted on 5/23/18 at 9:12 am to
I love dry hard cider. I don't backsweeten mine. I'm brewing one of those brut IPAs this monday....they are super dry as well.
Posted by LZ83
La
Member since Sep 2016
17446 posts
Posted on 5/23/18 at 9:13 am to
I dont mind the Woodchuck ciders
Posted by Nado Jenkins83
Land of the Free
Member since Nov 2012
66113 posts
Posted on 5/23/18 at 9:19 am to
frick all that noise. whiskey and weed FTW
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
104059 posts
Posted on 5/23/18 at 9:25 am to
quote:

I love dry hard cider. I don't backsweeten mine.


I've made dozens of batches and have never backsweetened one.
Posted by celltech1981
Member since Jul 2014
8139 posts
Posted on 5/23/18 at 9:34 am to
Mike's hard lemonade is getting shite on but have you ever made skeeter pee? It's 12% abv lemon aid. really easy to make. I always bring a keg of it or lime wine for beach trips
Posted by Yellerhammer5
Member since Oct 2012
11016 posts
Posted on 5/23/18 at 9:53 am to
I stopped judging people on what they drink. It’s very liberating.
Posted by AubieALUMdvm
Member since Oct 2011
11713 posts
Posted on 5/23/18 at 10:07 am to
quote:

I don't backsweeten mine.


I don’t use much at all. My usual recipe I use about 3-6 oz of maple syrup (real syrup) per 5 gallon batch. Add right before I keg it. It’s a crowd pleaser for sure
Posted by lsupride87
Member since Dec 2007
111523 posts
Posted on 5/23/18 at 10:09 am to
It is funny what American men are afraid to drink

In Ireland, likely the most iconic drinking country with men who drink stouts, also love to drink Ciders on warmer days
Posted by kingbob
Sorrento, LA
Member since Nov 2010
70538 posts
Posted on 5/23/18 at 11:11 am to
Ciders, fruit beers, and hard lemonade are all decent options for a “change-of-pace” when day-drinking on a hot day. Plus, Mike’s has a pretty good ABV for its price point. No shame in drinking that stuff every now and then.
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