re: Sephora at Lakeside Mall to offer makeup classes for transgender community

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and our society is instead treating them like a courageous, protected class

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I don't see how offering a class is treating anyone specially. I'm sure they wouldn't have a problem with you signing up if you find it unfair.

Joe laurel will be there

you really don't see the business genius of this? Yea, the class may be free, but the make-up sure isn't. I've listened to wife enough to know that place is the "expensive shite". So bring in a bunch of trannys desperate to be seen as feminine, have you employees spend an hour making them feel special and have them feel great about buying an obscene amount of high end product.

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mental abnormality for sure...but illness implies something that is causing distress and lily something the person suffering from the illness wishes to change. I don't think this falls into that category for the most part.

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I don't have the background to opine with particular intelligence about the difference. That said, I would note that transgendered people, from everything I've seen, suffer from a ton of health-impacting issues, including heightened rates of severe depression and suicide.

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As far as businesses doing stuff like this, I honestly don't think they are catering to anyone as much as giving their company what they know will be good social media publicity... just good business really.

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Could be for Sephora. I question whether this is going to make them any money or really create any goodwill.

I think about these things in three ways. The first is where a controversial decision is expected to have a monetary benefit (like you're suspecting here). A true "business" decision. The second is where the company is taking a stance based on an ethical or corporate purpose basis, which may or may not provide a monetary benefit (depending on who the core customer is). Examples may be Chick-fil-a or Patagonia. They're willing to take the hit because selling product is in some ways ancillary to bigger goals.

The third is the potentially irrational business decision resulting from a mixture of progressive corporate sanctimony and fear of negative consequences. It's not really part of the corporate ethos enough that the company is resolved to take a loss over it, but it's not certain to be financially beneficial either. It's sort of corporate paralysis about what to do leading to some ridiculous actions and outcomes. Dicks Sporting Goods may be in the midst of this right now.

Whether this is good business or not, we'll see. But some similar moves have turned out questionably. I still don't know how to categorize Target.

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you really don't see the business genius of this? Yea, the class may be free, but the make-up sure isn't. I've listened to wife enough to know that place is the "expensive shite". So bring in a bunch of trannys desperate to be seen as feminine, have you employees spend an hour making them feel special and have them feel great about buying an obscene amount of high end product.

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Jury is out IMO. I think to make it truly beneficial it'll need to go far beyond the transgender folks to where it inspires progressive people to shop at Sephora more. And I'm not sure there are enough "allies" to that community that are Sephora targets to make it work.

I just don't think the targeted minority community is large enough to make it particularly worthwhile without that. And, I think there is probably going to be some backlash, and I certainly don't think the transgender community alone can cover the loss, even if the loss is small.

In other words, it'll need to be trans sales (small) + non-trans sale increase (potentially significant) covering and exceeding the non-trans decreases.

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The third is the potentially irrational business decision resulting from a mixture of progressive corporate sanctimony and fear of negative consequences.

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If you are married, you probably figured out that Sephora has a very loyal audience. Their female audience likely won’t be deterred just because the store offers makeup classes to trannies that were probably already regular customers anyways.

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Why the name calling? I understand what a “trans” person is but have never heard of a “non binary” person. Is it another letter to add to the lgbtqrs group thats needs to be included more?

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"Shitlord" is an insult lobbed at people like you by the far left, which has since become a joke used when people question transgenderism and the like (so I'm just messing with you).

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Mike “Totally not gay” Yenni will be there if teenage boys are there.

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Only if there's a sale...Boys shorts, half off...


Side note, brings new competition to the trannies that work at MAC....

I married one who wears little makeup and buys it a target.

I DGAF if a private company is going to play the part just to get more sales. It’s brilliant marketing really.