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re: new belgium beer gone woke

Posted on 5/11/21 at 3:19 pm to
Posted by Oates Mustache
Member since Oct 2011
26011 posts
Posted on 5/11/21 at 3:19 pm to
And yet Yeungling remains neutral, slightly right leaning!
Posted by Bjorn Cyborg
Member since Sep 2016
33933 posts
Posted on 5/11/21 at 3:20 pm to
quote:

equating climate change with wokeness is the same thing as liberals equating abortion with gun control.



I equate it with idiocy.
Posted by BugAC
St. George
Member since Oct 2007
56882 posts
Posted on 5/11/21 at 3:21 pm to
quote:

just wasn't sure it fit into the "woke" category


Well, my definition is, if it's retarded, then it's likely considered "woke". So by my measuring stick, yes it's woke.
Posted by Salmon
I helped draft the email
Member since Feb 2008
85370 posts
Posted on 5/11/21 at 3:23 pm to
quote:

Well, my definition is, if it's retarded, then it's likely considered "woke". So by my measuring stick, yes it's woke.


well that's dumb and will, in turn, cause the word to lose all real meaning

Posted by Epaminondas
The Boot
Member since Jul 2020
5775 posts
Posted on 5/11/21 at 3:24 pm to
quote:

You really thought a craft brewery wasn’t woke to begin with?
Yeah. But making an intentionally crappy beer with smoke tainted water is just retarded.
Posted by BugAC
St. George
Member since Oct 2007
56882 posts
Posted on 5/11/21 at 3:24 pm to
quote:

well that's dumb and will, in turn, cause the word to lose all real meaning


Roger that, Mr. Literal McLiteralpants.
Posted by BrohemAlem11
Ratchet City, LA
Member since Oct 2014
13275 posts
Posted on 5/11/21 at 3:25 pm to
quote:

smoke-tainted water, drought-resistant grains, shelf-stable extracts and dandelion weeds. While it’s technically beer, it’s not great.


Sounds better than some of the quadruple super dry hopped IPA's these places are pushing
Posted by BugAC
St. George
Member since Oct 2007
56882 posts
Posted on 5/11/21 at 3:26 pm to
quote:

But making an intentionally crappy beer with smoke tainted water is just retarded.


They probably just brewed a shitty beer and was looking for a marketing gimmick to unload it without having to dump it. The "woke" millenials will surely borrow mom's money to buy some.
Posted by notsince98
KC, MO
Member since Oct 2012
21314 posts
Posted on 5/11/21 at 3:26 pm to
quote:

quote:
To show what the future of beer could look like if climate change continues unchecked, we brewed up Torched Earth Ale. This beer uses the kind of ingredients that would be available in a climate-ravaged future including: smoke-tainted water, drought-resistant grains, shelf-stable extracts and dandelion weeds. While it’s technically beer, it’s not great.


They should brew up a beer using ingredients that grow on a planet with depleted CO2 levels in the atmosphere. They'd be in for a surprise.
Posted by Salmon
I helped draft the email
Member since Feb 2008
85370 posts
Posted on 5/11/21 at 3:27 pm to
just feel like overusing words causes them to lose their effectiveness




Posted by Alt26
Member since Mar 2010
34088 posts
Posted on 5/11/21 at 3:27 pm to
quote:

oh not denying its virtue signaling, that's obvious

just wasn't sure it fit into the "woke" category


Yep. It's vapid, ridiculous, virtue signaling...but I don't think I'd call it "woke".

There is some good news for Fat Tire though. By the time their cataclysmic predictions become reality (if ever) they will have LONG ceased to exist as a company and people then probably wouldn't even know they existed in the first place.
Posted by stlslick
St.Louis,Mo
Member since Nov 2012
14607 posts
Posted on 5/11/21 at 3:27 pm to
Europeans are pussies, shocker. not really.
Posted by LSUintheNW
At your mom’s house
Member since Aug 2009
36781 posts
Posted on 5/11/21 at 3:28 pm to
They are all woke. There's just levels.

Some keep their mouth shut. Then there's that POS at Courtyard, Scott Wood.
Posted by Packer
IE, California
Member since May 2017
8686 posts
Posted on 5/11/21 at 3:29 pm to
Being woke wouldn't stop me from accepting a job there and the free 12 pack a week employees get though
Posted by LSUintheNW
At your mom’s house
Member since Aug 2009
36781 posts
Posted on 5/11/21 at 3:29 pm to
quote:

People hated the way IPAs tasted too.

We adapt and overcome


Meh, still a lot of pussies in LA that can only handle a hazy ipa.
Posted by The Spleen
Member since Dec 2010
38865 posts
Posted on 5/11/21 at 3:30 pm to
quote:

Yes, because his problem is that they made a beer that doesn’t taste great



Seems it's because they went woke, but the good news if it's because this beer isn't great is they'll still make the beers he says he loves!

What a concept!
Posted by Tbonepatron
Member since Aug 2013
8462 posts
Posted on 5/11/21 at 3:30 pm to
quote:

Europeans are pussies, shocker. not really.


New Belgium Brewing Company
Type National Brand
Founded 1991
Founder Jeff Lebesch, Kim Jordan
Headquarters Fort Collins, Colorado , United States
Number of locations 2 breweries: Fort Collins, CO, and Asheville, NC
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
295687 posts
Posted on 5/11/21 at 3:31 pm to
What a pathetic idea.
Posted by Salmon
I helped draft the email
Member since Feb 2008
85370 posts
Posted on 5/11/21 at 3:31 pm to
quote:

They are all woke. There's just levels.


there are actually quite a lot of right leaning breweries out there, as every little town these days seems to have a brewery

unfortunately, most of them just suck so we don't know about them
Posted by blight
central
Member since Jul 2012
1036 posts
Posted on 5/11/21 at 3:33 pm to
i want to enjoy a beer without a fricking lecture from people showing they “care” more.

so, yes, it is my choice not to do business with them. will they notice? nope. i’ll just move on to other beers.
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