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Millennials Tried to Kill the American Mall, But Gen Z Might Save It

Posted on 4/27/19 at 4:11 pm
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
78654 posts
Posted on 4/27/19 at 4:11 pm
LINK

quote:

Gen Z keeps confounding Corporate America.
They’ve shunned beer, they want companies to take political stands and they trust Kardashians to make their makeup choices. But perhaps the biggest surprise about this new cohort of teenagers is the most unexpected of all: They love the shopping mall.


quote:

Around 95 percent of them visited a physical shopping center in a three-month period in 2018, as opposed to just 75 percent of millennials and 58 percent of Gen X, according to an International Council of Shopping Centers study. And they genuinely like it; three-quarters of them said going to a brick-and-mortar store was a better experience than online, ICSC found.


Odd, we’ve been told for years now that malls and brick and mortar are dying.
Posted by East Coast Band
Member since Nov 2010
66984 posts
Posted on 4/27/19 at 4:12 pm to
They've got nothing else to do.
Posted by Walt OReilly
Poplarville, MS
Member since Oct 2005
124694 posts
Posted on 4/27/19 at 4:13 pm to
I quit going to malls because I’m afraid of being a victim of a mass shooting or a terrorist attack
Posted by fallguy_1978
Best States #50
Member since Feb 2018
53814 posts
Posted on 4/27/19 at 4:13 pm to
Do they have any money to spend though?
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
68469 posts
Posted on 4/27/19 at 4:14 pm to
I don't know a thing about all of the Metroplex but I do know NorthPark and Stonebriar aren't going anywhere. Insanely packed.
This post was edited on 4/27/19 at 4:15 pm
Posted by Pecker
Rocky Top
Member since May 2015
16674 posts
Posted on 4/27/19 at 4:14 pm to
They don't have any money to shop online.
Posted by dgnx6
Member since Feb 2006
91563 posts
Posted on 4/27/19 at 4:20 pm to
This is so dumb. Millennials lived at the malls. Not everyone had computers and phones when we were teens.
Posted by HailToTheChiz
Back in Auburn
Member since Aug 2010
55020 posts
Posted on 4/27/19 at 4:21 pm to
quote:

This is so dumb. Millennials lived at the malls. Not everyone had computers and phones when we were teens.




Truth
Posted by Pecker
Rocky Top
Member since May 2015
16674 posts
Posted on 4/27/19 at 4:25 pm to
quote:

Millennials lived at the malls. Not everyone had computers and phones when we were teens.


I'd say the majority of millennials who grew up in civilized states did.
Posted by ThreauxDown
Member since Jan 2019
648 posts
Posted on 4/27/19 at 4:28 pm to
quote:

I quit going to malls because I’m afraid of being a victim of a mass shooting or a terrorist attack


Pussy.
Posted by redstick13
Lower Saxony
Member since Feb 2007
41360 posts
Posted on 4/27/19 at 4:30 pm to
I went to the mall for the first time in years this past week and I was surprised at the quality and number of stores and shops.
Posted by BluegrassBelle
RIP Hefty Lefty - 1981-2019
Member since Nov 2010
108895 posts
Posted on 4/27/19 at 4:32 pm to
Your traditional indoor mall layout might be suffering, but the open air deals have become huge. Just pull right up to the store you want.
Posted by Gatorbait2008
Member since Aug 2015
29677 posts
Posted on 4/27/19 at 4:33 pm to
Brick and Mortar are dying in some areas.

The key places it will stay long term are specified stores. The large retail is dying for sure. But how many people do you see in Apple every time you go?
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
78654 posts
Posted on 4/27/19 at 4:46 pm to
They’re called lifestyle centers
Posted by The Funnie Five
Bluffington
Member since Feb 2019
3404 posts
Posted on 4/27/19 at 4:52 pm to
I never understood the appeal of online shopping. I only buy things online I can’t find in stores but I hate it. Have to worry about shipping and all of that, plus you wonder if the online retailer is even legit

Plus it’s good to know what you are buying before you buy it. I like to see what I am buying in person, hold it if I can, etc and you can’t always do that online
Posted by beerJeep
Louisiana
Member since Nov 2016
39215 posts
Posted on 4/27/19 at 4:54 pm to
quote:

Odd, we’ve been told for years now that malls and brick and mortar are dying.


Loitering at a mall and walking around in circles for a few hours isnt going to stop malls from dying.

They go. Walk around. Talk. Flirt. Hang out. Leave.
Posted by 632627
LA
Member since Dec 2011
15393 posts
Posted on 4/27/19 at 4:56 pm to
quote:


Odd, we’ve been told for years now that malls and brick and mortar are dying.



The statistics in the OP are encouraging, but the notion that malls and brick & mortar is/was dying is 100% true. Just look at all the major companies that have gone out of business the last 10 years or so. I live in a mid-upper class neighborhood in Los Angeles, and it’s depressing walking thru my local mall as there are lots of vacancies.
Posted by Shiftyplus1
Marathon, FL
Member since Oct 2005
14731 posts
Posted on 4/27/19 at 4:57 pm to
quote:

they want companies to take political stands


Why does this myth continue to be perpetuated? Kids that age aren't standing around going "You know what? I like this Gillette Mach 3, but I what I really wish is that the company would call out toxic masculinity."

This post was edited on 4/27/19 at 6:49 pm
Posted by Dr RC
The Money Pit
Member since Aug 2011
61602 posts
Posted on 4/27/19 at 4:58 pm to

quote:

Around 95 percent of them visited a physical shopping center in a three-month period in 2018, as opposed to just 75 percent of millennials and 58 percent of Gen X, according to an International Council of Shopping Centers study


Oh look! A Gen Xer trying to pin shite on Millennials for shite his loser arse generation is actually at fault for doing at far greater rates!
Posted by fallguy_1978
Best States #50
Member since Feb 2018
53814 posts
Posted on 4/27/19 at 5:01 pm to
quote:

Oh look! A Gen Xer trying to pin shite on Millennials for shite his loser arse generation is actually at fault for doing at far greater rates! 

So you are telling me that the older you get the less likely you'll be to go hang out at malls?
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