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re: Mich Ultra #1 beer in America

Posted on 9/25/25 at 11:24 am to
Posted by SallysHuman
Lady Palmetto Bug
Member since Jan 2025
13176 posts
Posted on 9/25/25 at 11:24 am to
quote:

The dumbest boycott in the history of boycotts.


Actually it's the easiest... so much beer out there.

What makes it dumb, exactly? You DO know it wasn't just the tranny shite, right?
Posted by bad93ex
Walnut Cove
Member since Sep 2018
33725 posts
Posted on 9/25/25 at 11:28 am to
quote:

Almost all of them now put out pilsner or lagers. Hell, even light lagers and things just like bud light but with actual flavor.



Well, that is good to hear but our local spot for craft beers has been closed for a while now although it has re-opened as a asian-fusion bbq place. During its prime it was a great place for craft beers but the unstoppable descent downhill started when our favorite server left. The death knell happened when they let a dark beer lover decide what was available on the 64 taps that they had.
Posted by Deep Purple Haze
LA
Member since Jun 2007
67568 posts
Posted on 9/25/25 at 11:29 am to
it's vv easy because it sucks
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
76044 posts
Posted on 9/25/25 at 11:31 am to
Understandable. A lot of bars don't have someone who knows beer in charge. In those cases hopefully they ask a friend to help.

Usually, they give in to the beer rep or put what moves on the tap. It is an interesting world seeing the fight for taps and placement. The major brands still run the distributors and give money and preference to their brands getting pushed.
Posted by AlxTgr
Kyre Banorg
Member since Oct 2003
86291 posts
Posted on 9/25/25 at 11:33 am to
quote:

Actually it's the easiest... so much beer out there.
Sure, but that's not the issue.
quote:

What makes it dumb, exactly?
"Bud-Light" did not hire the tranny. There was no commercial. The tranny shite was done by one or at most two people. Both were gone from the company shortly after. While not confirmed, there was talk that Heinerscheid did everything she could to shield this from higher ups at the company. It was not a "company" decision. Bud Light is nothing like Ben and Jerry's, Patagonia, that spice company? etc.

quote:

You DO know it wasn't just the tranny shite, right?
No, tell me more.
Posted by Lexis Dad
Member since Apr 2025
4536 posts
Posted on 9/25/25 at 11:36 am to
My dad(RIP) Mich Lite/Ultra.

Never got the appeal.
Posted by SallysHuman
Lady Palmetto Bug
Member since Jan 2025
13176 posts
Posted on 9/25/25 at 11:37 am to
quote:

No, tell me more.


Fratty and out of touch.
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
76044 posts
Posted on 9/25/25 at 11:38 am to
quote:

"Bud-Light" did not hire the tranny. There was no commercial. The tranny shite was done by one or at most two people


This is a comical part. A lot of the pissed people don't even know what the situation was.

Years on people think there was a national commercial and marketing push with the tranny as a spokesperson.
This post was edited on 9/25/25 at 11:39 am
Posted by forkedintheroad
Member since Feb 2025
1378 posts
Posted on 9/25/25 at 11:43 am to
quote:

The tranny shite was done by one or at most two people. 


This doesn't make them look better. It makes them look dumber. Their entire brand and vision can be controlled and manipulated by a couple of people without the involvement of higher ups?
Posted by Rabby
Member since Mar 2021
1443 posts
Posted on 9/25/25 at 12:06 pm to
quote:

Shiner Bock
Yuengling
Yes.
And Samuel Adams Oktoberfest.
Posted by 4x4tiger
Louisiana
Member since Feb 2006
5043 posts
Posted on 9/25/25 at 12:11 pm to
quote:

Samuel Adams


10 fo
Posted by ragincajun03
Member since Nov 2007
27185 posts
Posted on 9/25/25 at 12:17 pm to
quote:

This is a comical part. A lot of the pissed people don't even know what the situation was


Yep.

It’s fun to egg folks on about it, though. Then suddenly Kidd Rock and Dana White a year after everyone got pissed at Bud Light come out sporting it.

Schilling Distributing in Acadiana had to go hardcore on the radio ads shortly after the outrage began to keep reminding everyone that Bud Light is a great beer, brewed with local rice and part of South Louisiana tradition.
This post was edited on 9/25/25 at 12:20 pm
Posted by theamericandynasty
Member since Sep 2023
36 posts
Posted on 9/25/25 at 12:25 pm to
boomers have short memories and the kids dont drink beer
Posted by Havoc
Member since Nov 2015
37301 posts
Posted on 9/25/25 at 12:28 pm to
quote:

I honestly only consider Bud Light to be tranny beer. The other brands under the umbrella had nothing to do with Mulvaney. We did initially boycott all AB.

Same here. I felt the message was sent with BL.
Posted by Jake88
Member since Apr 2005
77640 posts
Posted on 9/25/25 at 12:51 pm to
quote:

 That falls in line with Michelob Ultra's focus on folks with active lifestyles
That's not what I've seen, unless chunky baws fishing or grilling is considered "active."
Posted by Nutriaitch
Montegut
Member since Apr 2008
10482 posts
Posted on 9/25/25 at 12:58 pm to
last year (or year before) at an LSU game, one of the concession stands had a sign that read "Domestic beer $X , Premium Beer $Y"

I asked the dude what kind of Premium Beer they carried.

and with the pride of a father watching his son hit his first homer, dude beamed "ooh we have Mich Ultra"

I walked away without a beer.
Posted by AlxTgr
Kyre Banorg
Member since Oct 2003
86291 posts
Posted on 9/25/25 at 1:00 pm to
quote:

This doesn't make them look better. It makes them look dumber. Their entire brand and vision can be controlled and manipulated by a couple of people without the involvement of higher ups?
Maybe dumber, but not woke or pro-trans. A boycott for "dumb" is even worse
Posted by AlxTgr
Kyre Banorg
Member since Oct 2003
86291 posts
Posted on 9/25/25 at 1:00 pm to
quote:

No, tell me more.


Fratty and out of touch.
That was her as well.
Posted by slidingstop
Member since Jan 2025
1657 posts
Posted on 9/25/25 at 1:23 pm to
quote:

boomers have short memories and the kids dont drink beer


and BDS has entered the chat. Oh well, at least it took till page 4 for the Gen Z boogeyman to be introduced.
This post was edited on 9/25/25 at 1:26 pm
Posted by FearlessFreep
Baja Alabama
Member since Nov 2009
19382 posts
Posted on 9/25/25 at 1:32 pm to
quote:

Bud Light is a great beer, brewed with local rice
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