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StringedInstruments
Auburn Fan
Member since Oct 2013
15795 posts

McDonalds sued for not advertising enough with black-owned media

quote:

McDonald’s must face $10 billion racial discrimination suit from media group


quote:

McDonald’s will have to defend itself against a $10 billion lawsuit from media mogul Byron Allen over an allegation that the fast food chain doesn’t advertise with Black-owned media.


quote:

Allen said in a press release that only a small portion — about $5 million of McDonald’s $1.6 billion annual advertising budget — goes to Black-owned media and that the company has “refused to advertise” on his networks, which include the Weather Channel and Comedy.TV.


quote:

“This is about economic inclusion of African American-owned businesses in the US economy,” Allen said in the press release. “McDonald’s takes billions from African American consumers and gives almost nothing back. The biggest trade deficit in America is the trade deficit between White corporate America and Black America, and McDonald’s is guilty of perpetuating this disparity.”


quote:

In response, McDonald’s lawyer Loretta Lynch, who was US attorney general during the Obama administration, said that the evidence will show that the company doesn’t discriminate and that Allen’s claims are “meritless.”


Warning: CNN LINK

I’m curious about the implications of this. Can the government mandate that businesses spend a certain percentage of their budget on a particular race of people?


TomBuchanan
Yale Fan
East Egg, Long Island
Member since Jul 2019
5828 posts

I can't remember the last time I saw a McDonalds ad without black actors


East Coast Band
Alabama Fan
Member since Nov 2010
58411 posts

quote:

Can the government mandate that businesses spend a certain percentage of their budget on a particular race of people?



Even with the puppet masters of This Administration being involved in media, like Soros, I wouldn't be surprised if they didn't try to implement something like you're asking.


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484
Oilfieldbiology
LSU Fan
Member since Nov 2016
32423 posts

quote:

I can't remember the last time I saw a McDonalds ad without black actors


That’s because they are exploitative and racists at the same time.


red sox fan 13
Xavier Fan
Valley Park
Member since Aug 2018
11612 posts

$10 billion? I’m surprised this hasn’t been struck down as a frivolous suit.


TomBuchanan
Yale Fan
East Egg, Long Island
Member since Jul 2019
5828 posts

quote:

I can't remember the last time I saw a McDonalds ad without black actors


quote:

That’s because they are exploitative and racists at the same time.






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360
Tantal
Texas A&M Fan
Member since Sep 2012
8882 posts

quote:

McDonald’s takes billions from African American consumers and gives almost nothing back.

They're not required to give anything back. People trade dollars for hamburgers and that's the end of it.


Asharad
Alabama Fan
Tiamat
Member since Dec 2010
5297 posts

quote:

They're not required to give anything back. People trade dollars for hamburgers and that's the end of it.
This isn't correct. Welcome to 2022.


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324
TaderSalad
USA Fan
mudbug territory
Member since Jul 2014
22743 posts

Don’t care, ice crammmm machine broke.


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370
Weekend Warrior79
LSU Fan
Member since Aug 2014
12296 posts

quote:

McDonald’s takes billions from African American consumers and gives almost nothing back.

Already getting their money, why should they spend more money to receive the same amount they allegedly get for free?


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TD SponsorTD Fan
USA
Member since 2001
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TheChosenOne
VCU Fan
Member since Dec 2005
17961 posts

Maybe the profit from the milk shake machines was supposed to go to advertising with black owned media.


liz18lsu
LSU Fan
Naples, FL
Member since Feb 2009
15620 posts

Who watches commercials anymore?


LSURoss
Chicago Cubs Fan
Shreveport, LA
Member since Dec 2007
14379 posts
 Online 

10 billion......billion....



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210
EarlyCuyler3
Alabama Fan
Appalachia
Member since Nov 2017
19765 posts

quote:

I can't remember the last time I saw a McDonalds ad without black actors


quote:

the company has “refused to advertise” on his networks


Reading is hard.

Still a money grab lawsuit though.
This post was edited on 9/24 at 6:00 am


dakarx
Member since Sep 2018
5517 posts
 Online 

quote:

McDonald’s lawyer Loretta Lynch


So that's where she ended up....Not that I really care.


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170
udtiger
US Space Force Fan
Over your left shoulder
Member since Nov 2006
90805 posts
 Online 

Why should they?

Blacks flock there with what little advertising they do there anyway.


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131
Adajax
LSU Fan
Member since Nov 2015
4503 posts

quote:

“McDonald’s takes billions from African American consumers and gives almost nothing back.


They get a Quarter Pounder with fries just like white consumers.


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410
tigerinthebueche
LSU Fan
Member since Oct 2010
34389 posts
 Online 

quote:

The biggest trade deficit in America is the trade deficit between White corporate America and Black America, and McDonald’s is guilty of perpetuating this disparity.”


Nobody owes you dick, motherfricker. Tell your corporate black brothas and sistas to pick up the slack. Does FUBU spend a certain percentage of its profits with you?

Byron, You ever researched what percentage of blacks make up TWC’s audience?


y’all can boycott McDs. Quit buying fast food from them. Oh that’s right, your black brothers and sisters will tell you GFYS if you try to get them to boycott McDs. So much for solidarity.


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342
Hetfield
Louisiana Tech Fan
Dallas
Member since Jun 2013
5235 posts

Byron Allen is just a more powerful & richer version of the Jesse Jackson/Al Sharpton shakedown artist's who say give me money & we won't protest. And thrown in a blonde white wife on top of that.


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OceanMan
US Space Force Fan
Member since Mar 2010
17504 posts
 Online 

Bull shite McDs would even need to spend money defending this.

Advertising is essentially an investment. You expect a return on the dollars spent.

Weather channel is not something people traditionally stay through the commercials. And Comedy.TV is not Comedy Central.

There are no eyeballs on this media groups channels. This has nothing to do with discrimination. This is the commercial version of playing the race card. Winning this suit would do nothing for “Black America”. It would only help Byron Allen. Sadly and ironically, this is exactly why the black community struggles to accumulate wealth relative to nearly every other race. They exploit each other, particularly when it comes to cashing in on racial inequity where there are very few winners.


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