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Marketing Strategies: The concept of “Handcrafted”
Posted on 10/16/26 at 12:41 pm
Posted on 10/16/26 at 12:41 pm
Scruffy understands the concept and benefit of listing certain things as “handcrafted”.
Woodworking
Leather working
Sometimes smithing
Is it really a benefit for food?
Saw a bag of handcrafted peppermint bark candy?
Does that really add to the appeal? Do people want their candy to be crafted by someone’s hands?
Seems like that would be the situation where less “hand involvement” would offer a better appeal.
Woodworking
Leather working
Sometimes smithing
Is it really a benefit for food?
Saw a bag of handcrafted peppermint bark candy?
Does that really add to the appeal? Do people want their candy to be crafted by someone’s hands?
Seems like that would be the situation where less “hand involvement” would offer a better appeal.
Posted on 10/16/26 at 12:43 pm to Scruffy
quote:
Do people want their candy to be crafted by someone’s hands?
Those fudge guys in the mall are fairly impressive.
Posted on 10/16/26 at 12:45 pm to Scruffy
Hand crafted artisan bread baked to perfection!
Posted on 10/16/26 at 12:48 pm to KiwiHead
quote:Freshly baked in a small bakery, made daily, I guess.
Hand crafted artisan bread baked to perfection!
But when have you ever seen a bakery advertised as “handcrafted”?
Posted on 10/16/26 at 12:49 pm to Scruffy
I don't like seeing it with food. I just picture people's bare hands in my food. I would rather a robot make mine.
Posted on 10/16/26 at 12:51 pm to Scruffy
Posted on 10/16/26 at 12:54 pm to Scruffy
Handcrafted seems implied with food, processed meals notwithstanding.
It’s not like I think you did it with some other part of your body.
It’s not like I think you did it with some other part of your body.
Posted on 10/16/26 at 1:00 pm to Herschal
Posted on 10/16/26 at 1:05 pm to Scruffy
My other favorite is a prepackaged frozen meal that is Chef curated. Bull fricking shite.
Posted on 10/16/26 at 1:07 pm to WylieTiger
quote:
Chef curated
This says it all, no one talks like that outside of the marketing board room
Posted on 10/16/26 at 1:38 pm to Scruffy
Saw “Handcrafted sandwiches” sign at Buccees.
As if them MF’ers ‘craft’ themselves…?
State of mind…sells a lot of chit.
As if them MF’ers ‘craft’ themselves…?
State of mind…sells a lot of chit.
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