It's 2018 why don't pickups come with spray liner?

Mine did.

I had to pay $400 for a spray in bed liner for my $73,000 F-250 that I never put anything in the bed. Should have it and the bed liner paid off by 2026.

Seeing as how it's $400-$500 for a Rhino bed liner to be sprayed in the average PU, I'd say your $10 factory estimate is way off, even when volume is concerned, but it would be way cheaper than aftermarket more than likely.

I did the Rhino liner to my 95 Ranger many years ago and before that I fiberglassed in the bed of my 75 Ranchero. I currently own an 06 Silverado that I've not done the bed liner but am considering it. I've done a lot of hauling building materials and many trips to the dump with it and it is getting beat a bit and the bed liner is great for keeping it looking nice.

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I had to pay $400 for a spray in bed liner for my $73,000 F-250 that I never put anything in the bed.

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If you never put anything in the bed, why did you get a truck to start with?

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If you never put anything in the bed, why did you get a truck to start with?

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You have to make sure everyone else on the road thinks you’re cool and rugged

My 2015 Tundra did.

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You have to make sure everyone else on the road knows you’re cool and rugged

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FIFY

I think my Tacoma has some kind of plastic liner.

<--- Team rubber bed mat.

Should at least get the choice of Bed Liner or Truck Nuts