Fruit Stripe Gum and Super Bubble chewing gums are discontinued

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Fruit Stripe Gum and Super Bubble have been discontinued, ending the decades-long runs of two iconic chewing gum brands.

However, some supplies of Fruit Stripe and Super Bubble may still be available at stores, but the brands will disappear forever from store shelves once the existing supply is gone.

Candy maker Ferrara told CBS MoneyWatch it has discontinued both treats. The candy maker quietly halted production the two lines of gums in 2022, and no longer produces any chewing gums, a company spokesperson said.

The decision comes amid a years-long decline in gum chewing, with gum sales down by one-third since 2018, according to the Atlantic Magazine, which also declared that the candy is "just not cool anymore." Super Bubble was a post-World War 2 invention, introduced to kids in 1946 as the first individually-wrapped bubble gum under the name Bub's Daddy, while Fruit Stripe Gum was created in the 1960s.

When Fruit Stripe Gum first hit shelves, it became popular with consumers thanks to its bright packaging, colorful stripes and mascot, Yipes the Zebra. The gum came with zebra-themed tattoos and contained five flavors: Wet n' Wild Melon, Cherry, Lemon, Orange and Peach Smash.

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