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Chinese umbrella sharing company loses 300,000 umbrellas in 3 months

Posted on 7/10/17 at 6:19 pm
Posted by GEAUXT
Member since Nov 2007
30618 posts
Posted on 7/10/17 at 6:19 pm
LINK

quote:

E Umbrella had an investment of 10 million yuan (approximately $1.47 million USD) when it launched in April, and charged customers 19 yuan ($2.90 USD) per umbrella deposit and an additional half yuan ($0.07 USD) per 30 minutes. Stands were typically scattered across the cities near train and bus stations (some of which were outside... in the rain?) and users receive a code to unlock the umbrella after paying for it on an app. However, the startup apparently didn’t provide enough information on how customers can return the umbrellas when they’re done


quote:

The founder discloses that an umbrella costs the company 60 yuan ($8.82 USD) each to replace, but despite the losses he plans to add 30 million more available across China by the end of the year.


That's a bold strategy
Posted by tLSU
Member since Oct 2007
8691 posts
Posted on 7/10/17 at 6:22 pm to
Mitch has an RFP out to do this with bicycles in New Orleans.

What could go wrong?
Posted by supadave3
Houston, TX
Member since Dec 2005
32415 posts
Posted on 7/10/17 at 6:26 pm to
quote:

Mitch has an RFP out to do this with bicycles in New Orleans.


I have a friend that has a successful bike rental company in the Quarter. He is livid about this proposal. The planned proposal has the city placing a bicycle stand directly in front of his business.
Posted by athenslife101
Member since Feb 2013
20647 posts
Posted on 7/10/17 at 6:27 pm to
I mean. Divvy works great in chicago. Cause if you don't return the bike within a certain amount of time (a couple of days I think) you get charged $2000 dollars.

One of the few things Chicago has designed well.
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
139229 posts
Posted on 7/10/17 at 6:29 pm to
quote:

Mitch has an RFP out to do this with bicycles in New Orleans.

What could go wrong?


Is Mitch trying to get more proud young black men killed?

LINK
Posted by Pecker
Rocky Top
Member since May 2015
16674 posts
Posted on 7/10/17 at 6:30 pm to
quote:

Mitch has an RFP out to do this with bicycles in New Orleans.

What could go wrong?



Chattanooga has this. It works really well. I don't use them but a lot of people do. You can't rent unless you have a credit card. They have stands all over downtown Chattanooga.

That said, Chattanooga isn't New Orleans.
Posted by LSUTIGER in TEXAS
Member since Jan 2008
13692 posts
Posted on 7/10/17 at 6:32 pm to
Math seems shady. Can't believe they are paying $8.82 per umbrella, but 8.82 X 300,000 sounds like a $2.65M mistake...
Posted by Bamboozles
BR
Member since Jul 2008
2421 posts
Posted on 7/10/17 at 6:35 pm to
Comparable to the bicycles and bicycle stands scattered all over Manhattan in NYC.
Posted by baseballmind1212
Missouri City
Member since Feb 2011
3414 posts
Posted on 7/10/17 at 6:43 pm to
quote:


That said, Chattanooga isn't New Orleans.


If you think culcha would steal a gas powered rebar saw just to steal bikes, you're right on target
Posted by SuperSaint
Sorting Out OT BS Since '2007'
Member since Sep 2007
151567 posts
Posted on 7/10/17 at 6:45 pm to
quote:

Chattanooga isn't New Orleans.
thank freaking Yahweh
Posted by tiger114
Fairhope, AL
Member since Sep 2009
5236 posts
Posted on 7/10/17 at 6:45 pm to
quote:

Math seems shady. Can't believe they are paying $8.82 per umbrella

I was thinking the same thing. So umbrellas cost $8.82 in China, but when it rains in Manhattan, you can buy an umbrella on the street for $5.... and it was made in China.
Posted by NOLALGD
Member since May 2014
2792 posts
Posted on 7/10/17 at 6:46 pm to
Ummm, bike share is now all over globe. Some systems, especially the early ones, have failed and/or lost money, but many have turned a profit.

Definitely hard to see how umbrellas would do the same.
Posted by Pecker
Rocky Top
Member since May 2015
16674 posts
Posted on 7/10/17 at 6:50 pm to
quote:


thank freaking Yahweh


You should visit. It's safe here
Posted by Hangit
The Green Swamp
Member since Aug 2014
47720 posts
Posted on 7/10/17 at 6:59 pm to
quote:

Mitch has an RFP out to do this with bicycles in New Orleans. What could go wrong


For the bicycles you put down a credit card. If the bike is not returned they charge your card for the bike.
Posted by SuperSaint
Sorting Out OT BS Since '2007'
Member since Sep 2007
151567 posts
Posted on 7/10/17 at 6:59 pm to
I've been to the Nooge twice.... hard pass on living there Boss.
Posted by Volvagia
Fort Worth
Member since Mar 2006
53599 posts
Posted on 7/10/17 at 7:00 pm to
Tell him to scout out Dallas/FW if he is so concerned, and see the business model used here.

A number of bike rental/service places opened along routes of a city sponsored rental trail.

Uses the higher traffic of their targeted demographic to boost walk ins.

Granted, it is along a very long and popular urban work out trail along the Trinity.

Don't bitch, adapt to marginalize the downside.
Posted by Pecker
Rocky Top
Member since May 2015
16674 posts
Posted on 7/10/17 at 7:01 pm to
quote:

I've been to the Nooge twice.... hard pass on living there Boss.




It's low-key but it's changed a lot on the past 10 years. There's a young, white crowd on the south side and in north chatt. A lot of good looking white girls here
Posted by Supermoto Tiger
Baton Rouge
Member since Dec 2010
10976 posts
Posted on 7/10/17 at 7:35 pm to
quote:

loses 300,000 umbrellas in 3 months

You don't say.
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
141181 posts
Posted on 7/10/17 at 7:42 pm to
Lexington did bicycle sharing downtown. After 2 months the bicycles were all gone.
Posted by CelticDog
Member since Apr 2015
42867 posts
Posted on 7/10/17 at 7:46 pm to
Bike renter is toast.
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