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Started By
Message
re: Build a bear forced to cancel “pay your age” sale
Posted on 7/12/18 at 2:37 pm to Sidicous
Posted on 7/12/18 at 2:37 pm to Sidicous
quote:
I can furgive you the bad pun this one time, any further occurrences will be unbearable and unfurgivable. So grin and bear it. We now return you to the thread without further paws.
0
Posted on 7/12/18 at 2:37 pm to HailHailtoMichigan!
I bet they had a lot of 4 foot tall 2 year olds.
Making things essentially free doesn’t attract the sort of crowd you want in your store anyway
Making things essentially free doesn’t attract the sort of crowd you want in your store anyway
Posted on 7/12/18 at 2:37 pm to Sidicous
quote:
I can furgive you the bad pun this one time, any further occurrences will be unbearable and unfurgivable. So grin and bear it. We now return you to the thread without further paws
Dude, you mauled this thread with genius!
Posted on 7/12/18 at 2:39 pm to Steadyhands
quote:
Just was at mall of acadiana in Lafayette. Asked what the line was about and it was by far not worth standing in that line to save that money. There were people wrapped around to the door outside food court entrance. I'd guess 100-200 people in line...eff that, even worse to stand in a line that long with your kid and everyone else's kid.
That's so lame who would wait for such a stupid little... Wait they got Ninja Turtles!?
Posted on 7/12/18 at 2:40 pm to HailHailtoMichigan!
Posted on 7/12/18 at 2:40 pm to upgrayedd
quote:
I heard everyone was clawing their way to the front of the line and escalated things fur-ther
The scene was grizzly.
If you think such a sale is a good idea, here’s ursine.
Posted on 7/12/18 at 2:42 pm to HailHailtoMichigan!
quote:
We understand some of our Guests are disappointed and we will reach out directly as soon as possible,"
ALTERNATIVE THEORY
This was the most genius marketing ploy ever. Hear me out:
They offer an unsustainable discount to get a million customers standing outside their doors. Shut the discount down citing safety. They now KNOW these kids are going to be bugging the frick out of their parents for the bear they didn't get. BAB Corporate is going to "reach out directly as soon as possible" with some minor discount offer ($5 or $10 off) and parents will jump at it to get the little shits to shut the frick up. They have their best Quarter ever, stockholders are happy, execs take bonuses and a company paid trip to Vegas where they snort coke off hookers and laugh at the stupid people.
Posted on 7/12/18 at 2:43 pm to jbgleason
quote:
ALTERNATIVE THEORY
This was the most genius marketing ploy ever. Hear me out:
They offer an unsustainable discount to get a million customers standing outside their doors. Shut the discount down citing safety. They now KNOW these kids are going to be bugging the frick out of their parents for the bear they didn't get. BAB Corporate is going to "reach out directly as soon as possible" with some minor discount offer ($5 or $10 off) and parents will jump at it to get the little shits to shut the frick up. They have their best Quarter ever, stockholders are happy, execs take bonuses and a company paid trip to Vegas where they snort coke off hookers and laugh at the stupid people.
Seems like this is the most likely scenario, although I've seen several people saying they got $15 vouchers. But that's a lot of guaranteed sales at a price I'm sure they're still making a profit off of.
Posted on 7/12/18 at 2:44 pm to HailHailtoMichigan!
How em-bear-assing
Posted on 7/12/18 at 2:45 pm to jbgleason
quote:
They have their best Quarter ever,
This guy gets it
Posted on 7/12/18 at 2:45 pm to HailHailtoMichigan!
Had this sale been successful, it still would have been a failure because the concept is flawed.
Build-a-Bear was offering their entire potential sales base their product, mostly at single digit prices, and as a result their business for years would consist of people who didn't hear about the sale. In other words they were wiping out desire for their product.
Build-a-Bear was offering their entire potential sales base their product, mostly at single digit prices, and as a result their business for years would consist of people who didn't hear about the sale. In other words they were wiping out desire for their product.
Posted on 7/12/18 at 2:45 pm to TheHarahanian
quote:
In other words they were wiping out desire for their product
This guy doesn't
Posted on 7/12/18 at 2:47 pm to jbgleason
quote:
They offer an unsustainable discount to get a million customers standing outside their doors. Shut the discount down citing safety. They now KNOW these kids are going to be bugging the frick out of their parents for the bear they didn't get. BAB Corporate is going to "reach out directly as soon as possible" with some minor discount offer ($5 or $10 off) and parents will jump at it to get the little shits to shut the frick up. They have their best Quarter ever, stockholders are happy, execs take bonuses and a company paid trip to Vegas where they snort coke off hookers and laugh at the stupid people.
That's a really good point. I haven't even thought of Build-A-Bear in like 15 years. Didn't even know they were still around. But they're in the news now.
Even the people who didn't go to the promotion might be seeing the huge lines and thinking "hmmm...I wonder if that's what I should get my niece for her birthday."
Posted on 7/12/18 at 2:50 pm to jbgleason
quote:
ALTERNATIVE THEORY This was the most genius marketing ploy ever. Hear me out: They offer an unsustainable discount to get a million customers standing outside their doors. Shut the discount down citing safety. They now KNOW these kids are going to be bugging the frick out of their parents for the bear they didn't get. BAB Corporate is going to "reach out directly as soon as possible" with some minor discount offer ($5 or $10 off) and parents will jump at it to get the little shits to shut the frick up. They have their best Quarter ever, stockholders are happy, execs take bonuses and a company paid trip to Vegas where they snort coke off hookers and laugh at the stupid people.
I am starting to agree. I would LOVE to see how much their web traffic increased today. Tons of people are talking about freaking Build A Bear everywhere today.
Posted on 7/12/18 at 2:51 pm to UGATiger26
quote:
Didn't even know they were still around. But they're in the news now.
House of Burgers comes to mind. We are in the era of social media now. Why pay thousands (or hundreds of thousands) for a TV ad when you can do something stupid and have people FaceBook, Tweet, Instagram it for you for the low, low price of FREE? Hell, we are talking about it and I could give two rats asses about Build A Bear.
Posted on 7/12/18 at 2:52 pm to HailHailtoMichigan!
The store bears all of the responsibility for all the chaos
Posted on 7/12/18 at 2:54 pm to HailHailtoMichigan!
In Baton Rouge, free or nearly free events are terrible ideas.
Posted on 7/12/18 at 2:54 pm to LNCHBOX
quote:
Guy from Kentucky trying to insult a real city
I think he's actually trying to defend cruises
Which is probably worse
Posted on 7/12/18 at 2:55 pm to UGATiger26
quote:
What really boggles my mind is that BAB is a customized product that takes time to assemble. That kind of product is NOT the kind you'd want to offer a flash sale on. It's not like people can just come in, grab one, and check out.
I'm sure BAB's CMO is having a rough day.
Naw... they are a got damn genius.
1) They got a TON of free publicity
2) They get to say "we had no idea we were going to be this popular"
3) They apparently had, in the stores, stacks and stacks and stacks of $15 off vouchers to hand out to the crowds.
The last point tells me they knew exactly what they were doing, knew what was going to happen, and were prepared for it.
Posted on 7/12/18 at 2:57 pm to Pettifogger
How much does a typical build a bear cost? I can't imagine waiting in line that long for pretty much anything.
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