Bud Light releasing rainbow cans to counter the trans-boycott

Matt Moscona is going to love this!

I think the only way they won't piss anyone off at this point is releasing unpainted silver cans with Bud Light written in sharpie. Even then, someone's going to be pissed at them. Shouldn't have bent the knee.

Not a campaign

-CEO

This is a textbook example that should be taught in marketing classes for years. Don’t pander to politics on either side. You’re alienating potential customers no matter what you do. It’s awesome watching this play out.

quote:

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It’s fascinating watching Bud Light implode.

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Yes, yes it is

Per Spectator Australia…..ok bud

GLAAD is a pretty militant and aggressive LGBTQ organization. They're also the ones twisting the arms of Hollywood to force in weird LGBTQ stuff.

Went woke and pissed off the rednecks (90% of their client base).
Pulled back to please the 90% but instead pissed off the other 10% without pleasing the 90%.
Now just trying to salvage the 10%.

Brilliant marketing plan.

Bud Light is acting like an improperly tuned autopilot, throwing the boat alternately to port and starboard with no ability to get on-center. They should probably turn the "damping" knob way up, i.e. do and say nothing. If they do that, they might make it through this with about half their sales intact, which is the best they can hope for.

Bud Lite just doing what every other corporation is doing. Pandering to the wackjob leftists hasn’t hurt Starbucks or Target or NFL etc and every corporation has DIE trash.

It is surprising that this tranny can is finally what got traction. This should be response to all the woke corporations.