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BTR trying to "Land" SouthWest Airlines

Posted on 12/16/16 at 2:49 pm
Posted by Tigeralum2008
Yankees Fan
Member since Apr 2012
17753 posts
Posted on 12/16/16 at 2:49 pm
WBRZ

BATON ROUGE – Airport officials said they are trying to woo Southwest Airlines but stopped short of saying there's a deal in place to get one of the country's most popular airlines to land commercial flights in Baton Rouge.

The interim director of the airport said at a discussion about the airport's future, Baton Rouge used to not be in the business model of Southwest. However, Ralph Hennessy said, the business model is changing. The airport hopes meetings to secure the airline will take off.

“I don't need the headline to be 'Southwest will be here.' What I am saying is, for a long time Baton Rouge has not fit into their business model … but, their model has changed,” Hennessy said Friday morning.

“We're trying to… fit into the Southwest network.”

Landing Southwest would be a big get for the Baton Rouge airport – Capital Region travelers looking to book cheap flights on the low-cost airline routinely drive to the airport in New Orleans where there are numerous daily flights to 99 other U.S. cities serviced by Southwest. It recently added Cuba to its destinations, too.

Southwest would likely operate the largest commercial aircraft to-and-from Baton Rouge. Southwest uses Boeing 737s. Current commercial airlines at the Baton Rouge airport operate smaller, 55-passenger jets. The 737 holds close to 140 passengers.

Posted by sjmabry
Texas
Member since Aug 2013
19055 posts
Posted on 12/16/16 at 2:51 pm to
Posted by Signal Soldier
30.411994,-91.183929
Member since Dec 2010
8606 posts
Posted on 12/16/16 at 2:52 pm to
Would be yuge
Posted by CuseTiger
Member since Jul 2013
9102 posts
Posted on 12/16/16 at 2:53 pm to
I could see one flight a day out of BTR to maybe dallas or houston, would have to be a large O/D location if they're using a 737 though. I know myself and many others around here drive to MSY for southwest flights if they've got a good deal going.
Posted by theunknownknight
Baton Rouge
Member since Sep 2005
61310 posts
Posted on 12/16/16 at 2:55 pm to
I really hope they do...do

Lulz at the shite reference
Posted by tigerbutt
Deep South
Member since Jun 2006
26441 posts
Posted on 12/16/16 at 2:55 pm to
I'd fly if the price is right, bitch.
Posted by Cosmo
glassman's guest house
Member since Oct 2003
132599 posts
Posted on 12/16/16 at 2:56 pm to
LFT gonna get SWA before BTR with that new terminal

Blee dat
This post was edited on 12/16/16 at 2:57 pm
Posted by Tigeralum2008
Yankees Fan
Member since Apr 2012
17753 posts
Posted on 12/16/16 at 2:56 pm to
quote:

I could see one flight a day out of BTR to maybe dallas or houston, would have to be a large O/D location if they're using a 737 though. I know myself and many others around here drive to MSY for southwest flights if they've got a good deal going.


It'll be difficult for BTR to compete with the direct SWA flights MSY offers but I agree, flights to Dallas or houston would see significant demand
Posted by member12
Bob's Country Bunker
Member since May 2008
33146 posts
Posted on 12/16/16 at 2:58 pm to
quote:


Current commercial airlines at the Baton Rouge airport operate smaller, 55-passenger jets.


Not true.

I've been flying in and out on Boeing 717, A320, and MD88s lately with Delta.
Posted by runforrestrun
Baton Rouge
Member since May 2013
1034 posts
Posted on 12/16/16 at 2:59 pm to
quote:

I could see one flight a day out of BTR to maybe dallas or houston, would have to be a large O/D location if they're using a 737 though. I know myself and many others around here drive to MSY for southwest flights if they've got a good deal going.


Realistically, that's about what BTR would support, but Southwest goes big when they enter a market (11 + flights a day). I doubt BTR could fill that many 737's unless MSY was nuked.

Posted by GetBackToWork
Member since Dec 2007
6602 posts
Posted on 12/16/16 at 2:59 pm to
If an airline had stewardesses dressed like that, had comfortable seats, and gave free drinks, it could charge double. Business travelers would keep them going.
Posted by Tigeralum2008
Yankees Fan
Member since Apr 2012
17753 posts
Posted on 12/16/16 at 3:02 pm to
First graduating class of Flight Attendants for SWA...circa 1969

Posted by Jackie Chan
Japan?
Member since Sep 2012
4936 posts
Posted on 12/16/16 at 3:03 pm to
I'd gladly take a nondirect flight with a stop in houston/Dallas when flying SWA if it meant not having to drive to NOLA and pay to park.
Posted by member12
Bob's Country Bunker
Member since May 2008
33146 posts
Posted on 12/16/16 at 3:08 pm to
I think Southwest would do well with just 2-3 destinations out of this list of their hubs:

Dallas Love Field
Houston Hobby
Orlando
Midway Chicago
BWI (Baltimore/Washington)
St Louis

I'd guess Dallas and Orlando would be most likely. Chicago and Baltimore-Washington also makes sense.
This post was edited on 12/16/16 at 3:21 pm
Posted by member12
Bob's Country Bunker
Member since May 2008
33146 posts
Posted on 12/16/16 at 3:18 pm to
quote:

I doubt BTR could fill that many 737's unless MSY was nuked.


Something like 60% of fliers in BTR travel to MSY. The demand is there, it's just going to BTR's competitor, which itself also needs to go after "bigger fish".

In a perfect world, New Orleans would be a focus city or hub city for one of the non-Delta majors and a freight forwarder. It would see significant O-D traffic from the tourism in the area as well as a shite load of connecting flights from southern cities and offer more nonstops to Europe and Latin America. Ultimately that would make it a much larger airport and a huge economic driver.

Baton Rouge's airport should serve local business and local traffic to the capital region, but with more nonstop connections than what it has now and more carriers like Frontier and Southwest added to the mix, making it similar in size and scale to Oklahoma City or Tulsa.
Posted by Broke
AKA Buttercup
Member since Sep 2006
65493 posts
Posted on 12/16/16 at 3:20 pm to
We have fricked up so many of these deals.
Posted by Negative Nomad
Hell
Member since Oct 2011
3173 posts
Posted on 12/16/16 at 3:21 pm to
(no message)
This post was edited on 1/18/17 at 12:01 am
Posted by tke857
Member since Jan 2012
12195 posts
Posted on 12/16/16 at 3:21 pm to
yes please
Posted by CuseTiger
Member since Jul 2013
9102 posts
Posted on 12/16/16 at 3:22 pm to
quote:

In a perfect world, New Orleans would be a focus city or hub city for one of the non-Delta majors and a freight forwarder

What about Virgin/Alaska or Jetblue? They could easily make MSY a hub, closest jetblue hub is Orlando and closest Virgin/Alaska is Dallas. New Orleans will always have the tourism business, leaving the business flights from BTR perhaps?
Posted by runforrestrun
Baton Rouge
Member since May 2013
1034 posts
Posted on 12/16/16 at 3:23 pm to
quote:

Something like 60% of fliers in BTR travel to MSY. The demand is there,


I wonder what % of MSY traffic is from BTR?
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