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re: Aunt jemima is now Pearl Milling Company
Posted on 2/10/21 at 10:42 am to QJenk
Posted on 2/10/21 at 10:42 am to QJenk
I honestly think this is a situation where “going woke” might actually mean going broke. Most people, either liberal or conservative, don’t go through with boycotts because they can’t actually give up the product
Conservatives with nfl, liberals with chik fil a, etc etc. But here? It’s easy as hell to grab another syrup brand and you miss nothing
I think a lot of people will stop buying it without even noticing. The only thing that stood them apart from other syrups was their branding and history.
Conservatives with nfl, liberals with chik fil a, etc etc. But here? It’s easy as hell to grab another syrup brand and you miss nothing
I think a lot of people will stop buying it without even noticing. The only thing that stood them apart from other syrups was their branding and history.
3
Posted on 2/10/21 at 10:42 am to CatsGoneWild
quote:
Pearl Milling Company
Is that where they were gonna send Django for killing Monsieur Candie?
Posted on 2/10/21 at 10:45 am to CatsGoneWild
quote:
I think people should be more offended because they are taking a black lady off the syrup bottle. It's a slap to aunt jemima's face. It was an honor for her to be on it
The worst part is by and large, this is not a move that they had to do. People were not boycotting Aunt Jemima, no one was seriously calling or pushing for this rebrand. Most black people liked being able to buy a product with a black person on the cover. Hell, the reason I originally started buying Aunt Jemima to begin with was because I thought the logo looked alot like my Grandmother.
Posted on 2/10/21 at 10:45 am to cable
Popeyes is safe bc a white guy founded it and it shows how systemic racism has been overcome with having a black lady as spokesperson
Posted on 2/10/21 at 10:47 am to QJenk
quote:Yep. This is the same as Dixie changing its name
The worst part is by and large, this is not a move that they had to do. People were not boycotting Aunt Jemima, no one was seriously calling or pushing for this rebrand. Most black people liked being able to buy a product with a black person on the cover. Hell, the reason I originally started buying Aunt Jemima to begin with was because I thought the logo looked alot like my Grandmother.
Some things can afford to go woke or make ridiculous choices because their product stands out on its own. Aunt Jemima and Dixie arent that at all, their success was 100% based on brand only and recognition
Posted on 2/10/21 at 10:49 am to QJenk
quote:
Hell, the reason I originally started buying Aunt Jemima to begin with was because I thought the logo looked alot like my Grandmother.
See, this is why privileged white people need to speak for you. You were being oppressed and you didn't even know it.
Posted on 2/10/21 at 10:50 am to CatsGoneWild
the cream of wheat guy is sweating it out right now
Posted on 2/10/21 at 10:56 am to CatsGoneWild
I’ll stick with Mrs. Butterworth’s. 
Posted on 2/10/21 at 10:57 am to QJenk
quote:
the logo looked alot like my Grandmother.
The older logo looked a lot like the woman who worked for my Godmother and who, with her sister, taught me to 'cook' and who loved me as much as I loved her. She died suddenly and her death was the one that my parents had to use to explain death to me, way back when.
Posted on 2/10/21 at 10:58 am to northshorebamaman
So stupid to change anything...... brands have been around for years. Statues black people have walked by 1,000 times and other crap should have stayed..... but whatever.....this country has gone to shite......
Posted on 2/10/21 at 10:59 am to lsupride87
quote:
think a lot of people will stop buying it without even noticing. The only thing that stood them apart from other syrups was their branding and history.
Yep. Sales will decline.
Not due to any boycott as I’m sure most people aren’t even aware of the name change.
They won’t recognize this brand and they’ll grab a brand they do recognize. Simple as that.
Posted on 2/10/21 at 11:00 am to GatorReb
quote:What is Uncle Ben's called now?
Same situation as Mars redoing Uncle Bens.
Posted on 2/10/21 at 11:01 am to CatsGoneWild
quote:
Aunt jemima is now Pearl Milling Company
just add water
Posted on 2/10/21 at 11:05 am to cable
quote:They have retired their Dirty/Cajun rice. The whole brand will soon follow.
When is Popeye's going to "retire" their spokeswoman?
Posted on 2/10/21 at 11:06 am to CatsGoneWild
It’s just absolutely insane from a business standpoint. Their branding was their entire claim to fame.
They just committed brand suicide. And “Pearl Milling Company”? Really? That’s the best they could come up with?
They could have just done absolutely nothing, and it would have blown over in a week or two. It’s just absolutely insane that they willingly destroyed their brand because of a few loudmouths on Twitter.
They just committed brand suicide. And “Pearl Milling Company”? Really? That’s the best they could come up with?
They could have just done absolutely nothing, and it would have blown over in a week or two. It’s just absolutely insane that they willingly destroyed their brand because of a few loudmouths on Twitter.
Posted on 2/10/21 at 11:09 am to CatsGoneWild
quote:
What a joke.
The only thing certain in life is you know what and you know what, taxes and change.
Posted on 2/10/21 at 11:09 am to The Nino
quote:They changed the name to “Ben’s Original” and removed the logo of the black guy.
What is Uncle Ben's called now?
This post was edited on 2/10/21 at 11:12 am
Posted on 2/10/21 at 11:10 am to CatsGoneWild
quote:Constantly amazed when someone defends keeping a racial caricature as a corporate mascot. It’s not an “honor,” it’s an illustration of a woman slave (and later a woman servant). GMAFB
What a joke. I think people should be more offended because they are taking a black lady off the syrup bottle. It's a slap to aunt jemima's face. It was an honor for her to be on it
Posted on 2/10/21 at 11:10 am to Ice Cold
quote:
Constantly amazed when someone defends keeping a racial caricature as a corporate mascot. It’s not an “honor,” it’s an illustration of a woman slave (and later a woman servant). GMAFB
Found the pussy
Posted on 2/10/21 at 11:12 am to CatsGoneWild
quote:
We recognize Aunt Jemima's origins are based on a racial stereotype
But how? Anytime I thought of Aunt Jemima it was positive. Just a homely black lady who liked cooking pancakes.
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