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While box office numbers are up in 2026, overall audience attendance is down...

Posted on 8/6/26 at 6:16 pm
Posted by RollTide1987
Baltimore, MD
Member since Nov 2009
71862 posts
Posted on 8/6/26 at 6:16 pm
The U.S. box office is seeing its highest returns since 2019, however audience attendance is still very much down from the pre-Covid era. Higher ticket prices have driven the revenue of this year's tentpole films:

quote:

Theaters sold an estimated 470.9 million tickets through the first 30 weeks of 2026, compared ?with 747.3 million ?during the same stretch of 2019, according to S&P Global Market Intelligence.

"Revenue growth for exhibitors for a long ?while now has been mostly driven by increases in average ticket price along with increases in concession prices," said S&P Global Market Intelligence analyst Wade Holden.

Data from research firm Placer.ai, which tracks foot traffic, shows a similar pattern. When measured through July, U.S. theater attendance is up 8.1% this year compared with 2025, but down 27% against 2019 levels.


LINK

Posted by Rize
Spring Texas
Member since Sep 2011
20022 posts
Posted on 8/6/26 at 6:25 pm to
Now that I have a theater room I mainly wait for stuff out on rental and then wait for it to drop to $5.99. Rarely will I rent one for $19.99.

I think I’ve seen 2 movies this year in the theater and it was the last Statham movie and Normal. I am going to see Super Troopers 3 tomorrow and will see Mutiny in a couple weeks.
This post was edited on 8/6/26 at 10:25 pm
Posted by NighthawkDawg
Member since Jun 2026
517 posts
Posted on 8/6/26 at 6:35 pm to
COVID and steaming have really done a number on theaters but it is nice to see the number go up from last year
Posted by Geauxgurt
Member since Sep 2013
13857 posts
Posted on 8/6/26 at 7:19 pm to
But these movies are bringing back the theatre…….

Reality is they just doubled the price on tickets and some people are willing to pay that for the “experience”.
Posted by CatfishJohn
Member since Jun 2020
22967 posts
Posted on 8/6/26 at 7:22 pm to
quote:

Now that I have a theater room I mainly wait for stuff out on rental and then wait for it to drop to $5.99. Rarely will I rent one for $19.99. I think I’ve seen 1 movie this year in the theater and it was the last Statham movie. I am going to see Super Troopers 3 tomorrow and will see Mutiny in a couple weeks.

I just buy them for 24.99

I’ve got a huge library now, hopefully they don’t disappear one day
Posted by HogBalls
Member since Nov 2014
9391 posts
Posted on 8/6/26 at 9:07 pm to
Americans don’t want to pay to have woke pushed down their throats. Surprise surprise
Posted by prplhze2000
Parts Unknown
Member since Jan 2007
59278 posts
Posted on 8/6/26 at 9:23 pm to
There have been better blockbusters this year.

We just aren't getting middle tier movies like we used to.

Or comedies or rom coms.
Posted by SouthEasternKaiju
SouthEast... you figure it out
Member since Aug 2021
50182 posts
Posted on 8/7/26 at 3:26 am to
Tickets prices are higher, obviously.

And speaking of being in a theater, when I was at Spider-Man BND, a lady had a toddler with her. The babbling sort.

Thankfully it didn’t go off during the movie, but there were moments.

Minions or some Disney stuff, I get it But for this movie?
Posted by The Pirate King
Pangu
Member since May 2014
70593 posts
Posted on 8/7/26 at 4:30 am to
quote:

Higher ticket prices have driven the revenue of this year's tentpole films:

Now you've done it...you'll summon the Odyssey kraken.
Posted by RohanGonzales
Pronoun: Whatever
Member since Apr 2024
13254 posts
Posted on 8/7/26 at 5:26 am to
Isn't Gone with the Wind still the price adjusted attendance leader?
Posted by skrayper
21-0 Asterisk Drive
Member since Nov 2012
36240 posts
Posted on 8/7/26 at 8:46 am to
quote:


Isn't Gone with the Wind still the price adjusted attendance leader?


Worldwide there are some movies from the 80s in China that blow everything out of the water because ticket prices at the time for them were the equivalent of 1 to 3 cents.

Actual worldwide ticket sales leader is Avengers: Endgame; domestic leader is Gone With The Wind.

Adjusted gross has the following (in order):

Gone with the Wind $1,895,421,694.00
Star Wars: Episode IV - A New Hope $1,668,979,715.00
The Sound of Music $1,335,086,324.00
E.T. the Extra-Terrestrial $1,329,174,791.00
Titanic $1,270,101,626.00
The Ten Commandments $1,227,470,000.00
Jaws $1,200,856,389.00
Doctor Zhivago $1,163,149,635.00
The Exorcist $1,036,314,504.00
Snow White and the Seven Dwarfs $1,021,330,000.00
Star Wars: Episode VII - The Force Awakens $1,013,038,487.00
One Hundred and One Dalmatians $936,225,101.00
Star Wars: Episode V - The Empire Strikes Back $920,818,947.00
Ben-Hur $918,699,453.00
Avatar $911,790,952.00
Avengers: Endgame $892,669,593.00
Star Wars: Episode VI - Return of the Jedi $881,336,578.00
Jurassic Park $860,163,189.00
Star Wars: Episode I - The Phantom Menace $846,224,377.00
The Lion King $835,301,768.00
Posted by NIH
Member since Aug 2008
125854 posts
Posted on 8/7/26 at 9:06 am to
quote:

woke


That’s why Ben Shapiro’s movies are absolutely crushing it
Posted by tigerfan88
Member since Jan 2008
9544 posts
Posted on 8/7/26 at 11:56 am to
Movie attendance has also gone up every year since the nadir of 2021. So yes it’s still significantly below pre-covid but all of the doomsaying and prophesying in 2022-24 that movie theaters were dead were incredibly false.

It’s not just big franchise blockbusters that are doing well. Backrooms and Obsession were cheap throwaways. Marty Supreme and One Battle After Another were high concept R rated originals that did extremely well. Sinners and Project Hail Mary crushed.


Similar to the prediction that bookstores would die out in the mid 2010s and now Barnes and Noble is having a big resurgence, as are independent bookstores. Those things will never be as popular as they were before streaming and e-books/amazon, but there are plenty of people who enjoy going out into the world to experience things as part of a community, as an event, instead of just streaming them at home because it’s more convenient or cheaper.
This post was edited on 8/7/26 at 1:34 pm
Posted by Payne Avis Stewart
Member since Jul 2026
123 posts
Posted on 8/7/26 at 12:03 pm to
quote:

The U.S. box office is seeing its highest returns since 2019, however audience attendance is still very much down from the pre-Covid era. Higher ticket prices have driven the revenue of this year's tentpole films:




Yep. I wish they would show you the number of tickets purchased not the money it makes. No one goes to the movies anymore. They just keep jacking up the prices to fool you.
Posted by iwyLSUiwy
I'm your huckleberry
Member since Apr 2008
43948 posts
Posted on 8/7/26 at 12:56 pm to
quote:

Yep. I wish they would show you the number of tickets purchased not the money it makes. No one goes to the movies anymore. They just keep jacking up the prices to fool you.


Come on CP#LSU you have to try harder.

Average ticket price is $1.85 more now than it was in 2020.

In that same timeframe a dozen eggs is up $3.10.
Posted by The Godfather
Surrounded by Assholes
Member since Mar 2005
42696 posts
Posted on 8/7/26 at 12:59 pm to
quote:

Yep. I wish they would show you the number of tickets purchased not the money it makes. No one goes to the movies anymore. They just keep jacking up the prices to fool you.




The packed theater i was at last weekend begs to differ..at every showing, all weekend.
Posted by Payne Avis Stewart
Member since Jul 2026
123 posts
Posted on 8/7/26 at 1:55 pm to
quote:

The packed theater i was at last weekend begs to differ..at every showing, all weekend.



That's called an anomaly.

Audience attendance is still very much down from the pre-Covid era.
Posted by The Godfather
Surrounded by Assholes
Member since Mar 2005
42696 posts
Posted on 8/7/26 at 2:38 pm to
quote:

That's called an anomaly.


The anomaly happened for The Odyssey as well and Michael and Project Hail Mary...Obsession made over $475 million on a budget of less than a million dollars. Movies are doing just fine.



quote:

Audience attendance is still very much down from the pre-Covid era.




Well, no shite, but you said "no one goes to the movies anymore" and as someone who goes multiple times a month that is bullshite. Attendance has definitely been on the rise since collapsing during Covid.
Posted by auzach91
Marietta, GA
Member since Jan 2009
41543 posts
Posted on 8/7/26 at 3:04 pm to
AMC Alist is the shite. I go to atleast one movie a week. Sometimes two and three. Can see up to 4 a week for $28. Pays for itself if you see 2 movies a month.
Posted by Jay Are
Baton Rouge
Member since Nov 2014
6494 posts
Posted on 8/7/26 at 4:24 pm to
quote:

I wish they would show you the number of tickets purchased not the money it makes


Everyone outside of the studios wants this. There is no incentive for the studios to report this way, so they will not.
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