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re: Star Wars TFA Makes $247M in Opening Weekend; Up To $1B Worldwide
Posted on 12/21/15 at 1:02 pm to mizzoukills
Posted on 12/21/15 at 1:02 pm to mizzoukills
They've probably spent around $500M in production and marketing.
0
Posted on 12/21/15 at 1:04 pm to Mystery
How much did it cost Disney to make this film? What is the fricking break even?
Posted on 12/21/15 at 1:20 pm to mizzoukills
Oh. No idea. Was supposed to have a 200 mil budget for casting and production.
Advertising is probably really up there.
Advertising is probably really up there.
This post was edited on 12/21/15 at 1:21 pm
Posted on 12/21/15 at 1:21 pm to mizzoukills
Budget was $200 mil. Not sure how much they spent on marketing. They probably went into the black sometime on Saturday. From here out they are printing money.
Posted on 12/22/15 at 2:41 pm to Scoop
Monday was a record too. I would imagine they will set a record for every day this week.
quote:
“Star Wars: The Force Awakens” continued to barrel past records on Monday, earning $40.1 million domestically. That stateside gross passed the previous high-water mark for a Monday set by “Spider-Man 2” in 2004, when the superhero sequel picked up $27.2 million over the July 4th holiday. “The Force Awakens” has made $288.1 million in North American ticket sales. It was bolstered by school holidays — more than 70% of schools are off Monday and that percentage will climb as the week progresses and Christmas nears. Internationally, the film added $41.7 million in receipts, pushing its worldwide gross to $610.8 million worldwide. Many box office analysts believe that “The Force Awakens” has a chance to join “Titanic” and “Avatar” as the only films to cross the $2 billion mark globally.
Posted on 12/22/15 at 2:46 pm to Mystery
quote:Well since a lot of big movies have opened on Wednesday and Thursday in the past, it is unlikely that they beat the single-day grosses of those days. However, they will probably break the non-opening single day grosses, or something like that.
I would imagine they will set a record for every day this week
Posted on 12/22/15 at 2:52 pm to Scoop
quote:
Budget was $200 mil. Not sure how much they spent on marketing. They probably went into the black sometime on Saturday. From here out they are printing money.
The theater keeps about 40% of ticket sales. Marketing was probably around $200M, so total cost of $400M including marketing and production. That means they need to make $667M to break-even. That is assuming no individual gets points, which generally come off of gross sales. But this movie will make over $2B, so Star Wars will make a very handsome profit on the movie.
Posted on 12/22/15 at 2:57 pm to LeonPhelps
quote:I think that the percentage also changes throughout the release. So more legs may mean more profit. International and domestic also varies, but I think 40% is probably a good rule-of-thumb
The theater keeps about 40% of ticket sales
quote:I was listening to Fox Business and they mentioned that Disney actually cut a lot of marketing costs by using their affiliates to market the film. I don't know how much it cut costs, but the total marketing may be lower than expected.
Marketing was probably around $200M,
quote:Exactly. Not to mention Disney will make a lot of money from product sales, DVD sales, etc. They may come close to recouping the cost of buying Lucas Films from TFA alone.
But this movie will make over $2B, so Star Wars will make a very handsome profit on the movie.
Posted on 12/22/15 at 3:03 pm to buckeye_vol
quote:
I think that the percentage also changes throughout the release. So more legs may mean more profit. International and domestic also varies, but I think 40% is probably a good rule-of-thumb
I think the house take is lower at first and rises over time to incentivize the theater to keep older titles for longer. But I think 40% for the theater is the average for the life of the movie. So Disney probably did get more than 60% of the gross this weekend.
quote:
I was listening to Fox Business and they mentioned that Disney actually cut a lot of marketing costs by using their affiliates to market the film. I don't know how much it cut costs, but the total marketing may be lower than expected.
That still costs Disney money since those are ad spots they could have charged money for to third parties.
quote:
Not to mention Disney will make a lot of money from product sales, DVD sales, etc. They may come close to recouping the cost of buying Lucas Films from TFA alone.
Absolutely. Bob Iger did it again. His 3rd exceptional major acquisition after Pixar and Marvel. I'll be very sad to see him retire in 2017.
Posted on 12/22/15 at 3:08 pm to buckeye_vol
quote:
Not to mention Disney will make a lot of money from product sales, DVD sales, etc. They may come close to recouping the cost of buying Lucas Films from TFA alone.
I was just in Disney World the week after Thanksgiving and I'm not exaggerating when I say at least 60% of the adults there had some type of Star Wars apparel/merchandise on. The gift shop after Star Tours looked like a Black Friday sale.
Posted on 12/22/15 at 3:09 pm to LeonPhelps
frick Iger
Posted on 12/23/15 at 2:19 am to LeonPhelps
quote:
The theater keeps about 40% of ticket sales
Not necessarily.
AMC in the mid 2000s only made an average of $0.37.5 per ticket. Their margins were incredibly low on tickets.
Cinemas make deals with every studio individually. Carmike, for example, came within a few days of losing all Lion's Gate films in 2011.
These deals also work the margins for matinee shows as well. The studios don't expect the same margin on early shows.
There are many other dynamics involved. Too many details to dive into. My basic point is your 40% is a little high. I would be highly surprised if it was over 20%.
Theaters make an average of 90% of their profits from concessions. When I worked for Carmike I was the "assistant manager over concessions" for awhile. Carmike's logistic system for tracking loss, counted every lost cup, popcorn bag, and bag of candy, in the system as the price a customer would pay. So for margins it takes what would actually be a loss of $5 in paper and plastic value, and count it as the workers having lost over $250 for the day. This hyper focus on concession loss is common, not an exception. Because it's where the profit comes from. Tickets do not produce enough revenue for the studios AND the theaters
Sources: I've worked for both AMC and Carmike, as a concessionist, usher, and manager.
Posted on 12/26/15 at 1:04 pm to VaBamaMan
Box office prognosticators expect The Force Awakens to make another $160+ million at the box office this weekend, taking it over the $500 million domestic mark in record time. Jurassic World, the previous record holder, did it in 17 days. The Force Awakens is about to do it in 10.
So, by the end of its second week in distribution (just 14 days), The Force Awakens will have anywhere between $548 million - $553 million in domestic box office intake. It will be well above the $600 million mark by the New Year. Which puts it right within the cross hairs of Avatar.
Some now believe The Force Awakens could become the first film to reach $1 billion in the United States as the article below discloses:
So, by the end of its second week in distribution (just 14 days), The Force Awakens will have anywhere between $548 million - $553 million in domestic box office intake. It will be well above the $600 million mark by the New Year. Which puts it right within the cross hairs of Avatar.
Some now believe The Force Awakens could become the first film to reach $1 billion in the United States as the article below discloses:
quote:
Where does Episode VII end its domestic box office run? One non-Disney distribution chief told us fearlessly tonight: $1 billion. Distrib chiefs always believe that the competition is always setting them up to fail in the media with outrageous projections, however, that cume isn’t a crazy thought.
Consider the following: Through Sunday, Force Awakens will be pacing ahead of Jurassic World‘s 10-day cume ($402.8M) by 36% and ahead of Avatar over the same period ($212.7M) by 157% – and at those speeds, Episode VII lands well within the $800M-$1B range. Couple this with Disney having a stronghold on big auditoriums for at least four weeks along with a lengthy Imax run. Distrib sources told us many times during the run of American Sniper, that when repeat business propels a film’s grosses to this magnitude, the picture becomes an animal unto its own.
Social remains on fire for Force Awakens with its Twitter chatter outpacing this weekend’s new titles by 14 to 1 per RelishMix. The Star Wars social media universe grew 33M since its opening currently counting 727M people. Star Wars videos are being reposted at a rate of 35 to 1, well above the 10 to 1 norm for a studio wide release.
This post was edited on 12/26/15 at 1:08 pm
Posted on 12/26/15 at 1:45 pm to RollTide1987
I am helping! I went on opening night with some people who I knew were going. I called the guy who was organizing it but he was to busy to call me back. I just showed up and joined the group. I have been 8 more times by myself and have had no problem finding a group to sit with. Wearing an Obi-Wan Jedi costume (custom made for $480) doesn't hurt. The cloak kind of flows into other chairs so people I have joined have no problem leaving the seats on both sides of me vacant. Filling the wookies....ummm....I mean rookies in on Star Wars canon before the movie starts is one of my favorite things to do to break the ice.
Posted on 12/26/15 at 2:22 pm to Scoop
quote:There was an article about how they actually made money on marketing because of all the product tie-ins. Target, Chrysler-Fiat, and numerous products, Subway, etc...
Budget was $200 mil. Not sure how much they spent on marketing. They probably went into the black sometime on Saturday. From here out they are printing money.
Posted on 12/26/15 at 2:25 pm to FreddieMac
LOTR >>>> Star Wars
Posted on 12/26/15 at 2:38 pm to Napoleon
Crazy that Ridley and John only made 445k for the film. They get a stake in the film but only after it surpasses 1 billion
Posted on 12/26/15 at 2:56 pm to Byron Bojangles III
The marketing costs for this movie were only $150 million, but at least 50% of that was Disney taking money out of one of its pockets and putting it in another.
As someone mentioned earlier, all of those marketing partnerships bring money in as well. I've heard anywhere from $100-150 million which is great, granted it's not an industry record (that belongs to Man of Steel with over $200 million), but still when you can make back your own marketing costs with revenue from marketing partnerships, that's great.
As someone mentioned earlier, all of those marketing partnerships bring money in as well. I've heard anywhere from $100-150 million which is great, granted it's not an industry record (that belongs to Man of Steel with over $200 million), but still when you can make back your own marketing costs with revenue from marketing partnerships, that's great.
Posted on 12/26/15 at 3:22 pm to Byron Bojangles III
quote:
Crazy that Ridley and John only made 445k for the film. They get a stake in the film but only after it surpasses 1 billion
Yeah, but with very few film credits between them, they can both now likely get upper 6 figures/low 7 for next 1-2, not too mention their agents have a lot more leverage for any other deals going on.
Posted on 12/26/15 at 3:31 pm to SoGaFan
Wouldn't they sign a 3 picture deal at a set salary? This isn't like the first star wars where they didn't know it would be a hit and the cast had leverage for the rest.
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